I’ve written before about the sales mindset. But I’d like to expand on this subject with some additional thoughts. Entrepreneurs are always selling whether it’s raising money, peddling a product or convincing a new team member to come on board. We’ve all heard the adage, “he could sell ice to an Eskimo.” This conjures up an image of a slick, fast-talking huckster who cons his “marks” into purchasing something they really don’t need.
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