Audio Podcast 59 – Mousetraps²

Click here to listen to Audio Episode 59 – Mousetraps Squared

I don’t want our customers to be satisfied. Put another way, customer satisfaction is not our objective. I also don’t want our team members to be satisfied. There, I’ve said it. I’ll bet you’re thinking that there’s a punchline somewhere in all of this. And yes, there is. But let’s dig a bit deeper before getting to the bottom line.

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