The 10-Count Entrepreneur

There’s sure a lot of noise in the world these days. Unfortunately, much of the noise is angry. Social media eruptions occur continuously. People attack each other as human beings – maybe more so that they argue ideas with which they disagree. X (née Twitter), Facebook, e-mails, and text messages can be toxic and dripping with vitriol. And once a meme goes viral the crowd frenzy snowballs with everyone piling on. It’s no wonder that stress levels are high, and unhappiness has reached similar proportions. This is a dangerous environment for entrepreneurs (and everyone else for that matter).

I find it interesting that when those who yell the loudest find themselves in a room, one-on-one with someone who is their target, their demeanor changes. Suddenly there is a living and breathing individual – much like themselves – sitting across the table in a face-to-face setting. For some reason, bellicosity and histrionics melt away. One-on-one, civility emerges, and a rational conversation may occur. I call this the “talking tough behind the locked screen door” syndrome. Many people seem to be less inhibited when they aren’t having to personally interact with the individual with whom they disagree. They are easily triggered and react instantly and in an amplified manner. The one-dimensional aspect of communicating in a written format seems to be emboldening. Add the mob mentality to the equation and it quickly becomes a powder keg that could explode (and often does) without any notice.

As a youngster growing up my mother had a simple technique for dealing with anger. I’ll bet your mother used the same technique. When I got spun up about something and was ready to lash out, she would say, “Lee, count slowly to ten.” Most of the time it worked. By the time I reached ten, my frustration had defused somewhat, and I was becoming calmer and more rational. My mom was a genius back in the day! Either mothers today aren’t teaching the 10-Count Rule, or it’s been forgotten.

As an entrepreneur here’s something I’ve learned. I don’t enter any discussion on social media that could become contentious. There’s nothing whatsoever to be gained and I’m not going to change anyone’s mind utilizing this format. I also have learned not to engage via e-mail in subject matter that could result in conflict. Think about it. We receive an e-mail – perhaps from an external source – that we may perceive as accusatory. Our immediate impulse may be to fire off a response that is defensive and lob a few grenades in the other direction as well. We are indignant that someone attacked us in an e-mail, and we are going to fight back and “win” the argument with our prose. But does this really work? Are we changing minds or are we simply contributing to the entrenchment of each other’s positions?

The minute I smell conflict in a written communication, I typically short-circuit it with a face-to-face conversation (most preferable); a video call (next most preferable) or a phone call (least preferable). I like to be physically present for the ensuing conversation so that I can “read” the other person and show authentic empathy. I’m not interested in fighting but seeking resolution. I’m not interested in escalation but seek common ground. We still may disagree, but we can do so respectfully and avoid hard feelings.  

Even in face-to-face situations there may still be times when tempers flare and personal accusations boil over. This is a perfect time for Mom’s 10-Count Rule. I prefer to let the other person finish their rant and then become still and quiet for a moment (counting to at least 10 in my head). I may say something like, “I hear your frustration and think I understand where we disagree.” But I’m not about to engage in emotional dialogue and will likely ignore the personal attacks. I will speak in a quiet and deliberate voice and review the facts of the situation. Ultimately, we may agree to disagree, but at least I have avoided belittling the other person and making them feel even worse. Some may think that this is manipulation. I think it’s simply the concept of “it takes two to tango,” and I’m not going to be one of the two.

The 10-Count Rule isn’t about knocking the other person out of the argument. Instead, it’s about maintaining our composure and self-control to dial back confrontation to reach an acceptable resolution for all parties.  

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Ethan and Emma

Entrepreneur Ethan and Entrepreneur Emma are similar in a lot of ways. They have built successful businesses from the ground up; are creators of innovative products, and are considered by their peers as visionaries. But there is a major difference between them. Probably the best way to explain this difference is to observe them in action.

One morning, Ethan’s production manager enters his office at which point Ethan launches into an inquisition. Apparently there is an issue on the assembly line and Ethan wants to get to the bottom of it. The production manager begins to explain the problem, but Ethan interrupts and cuts him off. He raises his voice and his face turns red – it’s obvious that he’s agitated. Eventually he stands up, paces and gestures frequently.

Across town, Emma is meeting with her sales manager who is explaining issues involving a downturn in sales. Emma sits calmly and listens to the entire presentation. She doesn’t say anything for a few moments and then asks several very direct questions. Her expression never changes as her clear blue eyes focus like lasers on her associate. Emma is the picture of composure and finally offers her opinion in a steady and measured voice.

How would we characterize the behavior of Ethan? And how about that of Emma? The word that describes Ethan is “aggressive” and the word that describes Emma is “assertive.” There’s no question that Ethan was heavy handed in his approach with the production manager. It’s almost like he was trying to overpower the guy. By contrast Emma was able to demonstrate her leadership forcefully without showing anger.

Assertiveness or aggressiveness – which is the more effective leadership style? While it may depend upon the circumstances, assertiveness has a higher probability to successfully influence others. Think about it. Are we more receptive to someone who is positive or someone who is negative? An assertive leader may be straightforward and even direct, but never belittles or resorts to intimidation.

Why are some leaders too aggressive? I believe that one explanation could be a lack of confidence, some sort of insecurity, or a combination of both. People who are concerned about being “found out” may use aggressiveness as a smokescreen. Leaders who are overly aggressive may cause morale problems. When negative energy is created it is difficult to maintain a productive environment. Aggressive people may be prone to mercurial outbursts and unnerving stares which further contribute to the unhealthy atmosphere that has been created.

For entrepreneurs building a business (and anyone else for that matter), a gut check is in order to determine one’s position on the aggression meter. Aggressive tendencies can be tempered when we learn how to become more assertive. And the first step is to recognize when our aggressive behavior is about to go on display. It’s important to identify a trigger that alerts us that we need to shift gears. This will require some real introspection to make this discovery. Then we must emulate the behavior of an assertive person. We become impassive with our facial features. We project calm. We lower the volume of our voice and we show respect for those with whom we interact. Changing one’s reputation as an aggressive personality is a tall order. But with awareness and effort such a change can be accomplished.

Assertiveness is a positive quality that can enhance our leadership style. And through awareness and commitment it’s possible to eliminate aggressive tendencies and replace them with the assertive traits that are desirable.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Audio Episode 50 – The Last Word.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.