The Self-Talking Entrepreneur

I have written a lot about mindset and how much it influences our lives. Embracing a positive mindset is empowering but it requires us to establish new thought patterns. I thought it might be helpful to catalog some of the more common things that we may say from time to time and offer an alternative. I find that when I intentionally pay attention to what I say verbally and silently, I catch myself before I go down the “negative road.” But if I do not pay attention, it is easy to end up there.

“I never have enough time.” Each of us has the same amount of time. It is all about how we prioritize. I now say, “I have time to do what I choose.” Notice that I am in control now rather than allowing myself to be tugged and pulled along the river of life.

“I just can’t win.” There is no way we can win if we affirm defeat from the start. How about this instead? “I will continue to do whatever is necessary until I win.” There is a hint of perseverance in this statement . . . which often is the secret ingredient to winning.

“I’m sick.” We all probably hear this quite often. In fact, we have most likely said it once or twice (or more). But again, why would we want to affirm something so negative? Here is an alternative. “I see myself as healthy and whole.” Perhaps we are feeling a bit under the weather, but aren’t we better off affirming a positive vision of ourselves?

“I’m struggling with my finances and never have any money.” To allow good things to come our way we need to shed all thoughts of lack and limitation. Why? Because they block the flow of the positive energy, we need to be prosperous. This statement (said with gusto!) will fully open the fire hydrant of creative energy. “Abundance is mine and I claim it!

“Something bad is going to happen, I just know it.” Hmmm. I know that I have been guilty of self-fulfilling prophecies and this one sure qualifies. It is as simple as this. If we expect something bad to happen, it probably will. “I expect everything to proceed in perfect order and visualize the end result that I am seeking.” There is no better way to inoculate ourselves from negativity than with a strong positive affirmation such as this.

“I don’t understand why so-and-so is treating me this way. It’s so unfair.” Conflict with others can lead to a feeling of victimization . . . if we let it. The truth is, we are only victims of our own mindset, and that is something we can control. When we are willing to take responsibility for our own actions we will say, “I am going to make a positive difference in the lives I touch.”

Yes, it is possible that these positive statements may sound hokey. But here is the point. The only way to break out of an undesirable mindset is to replace negative thoughts with positive affirmations that we really believe. The best way to accomplish this is to understand exactly what we say that we want to change, and then be prepared with our replacement thoughts. Having practiced this for years, I can tell you that I still catch myself moving in the wrong direction at times. But that is the key – we catch ourselves and move back into a positive state of mind.

Life is too short to live in anything but a positive mindset. For me, the “negative road” has become a road less traveled. I see this as so for you too.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Competitive Entrepreneur

Evil, dirty, underhanded, devious, conniving, despicable, dishonest, cutthroat, backstabbing, snobbish, arrogant, lying and cheating. These are terms I have heard applied to competitors over the last 45 years. Without a doubt I have missed some. What emotions are evoked when you think about your competitors? Some entrepreneurs I know have pure hatred for the competition and others display a great deal of fear. Why do we associate such negativity to our competition?

The amateur psychologist in me believes it has something to do with our childhood (don’t all our issues?). On the playground we engaged in competitive duels involving kickball, dodge ball, four-square and other gladiator-like activities. Losers were vanquished with taunts and teasing. When we were older, competition for relationships with the opposite sex was intense. When a sought-after girl or boy chose someone else, we were crushed and dejected. Fast forward to today and it is no wonder that we often see our competition as the enemy.

But do we really benefit from viewing our competitors in this manner? Competition is actually a wonderful thing. Let’s look at several of the reasons why.

  • Competition stimulates creativity and innovation. Every day we know that our competitors are working overtime to develop new products or services. To keep from being left behind we do the same. New discoveries are made from this process that may generate greater profits and capture a larger market share.
  • Best practices emanate from a competitive environment. Let’s face it; we don’t have all the answers. So, observing how others do things and testing our approach accordingly can lead us to implement better systems and processes. Without competition what would be the incentive to improve?
  • An inefficient market is the byproduct of competition. Some competitors are stronger, and some are weaker. If every competitor is equally strong how would anyone win? The concept of winners and losers is critical to a healthy yet inefficient market.
  • Hand-in-hand with the inefficient market theory is the opportunity for differentiation. This is good for the consumer and it is outstanding for the entrepreneur. Why? Because we can create a level of variety that may appeal to more customers. It is not just about “better;” it’s also about “different.” If every boutique sold the same black dress, doesn’t it stand to reason that a boutique selling a purple skirt might win a few more customers than the black dress sellers?
  • Competition helps to broaden the talent pool. It provides career paths for the workforce into which we as entrepreneurs can tap. We can create cultures where people want to work, giving them the chance to grow and advance their careers. And in the process, we get to attract the best and the brightest.

For years we have enjoyed good relationships with our competitors. We view them with respect and in some cases, admiration. Other terms come to mind as well: friendship, collaboration, empathy, and gratitude. Collaboration you ask? Yes, we have often referred customers to our competitors when we could not meet their needs and they have done the same for us. In 2008 a Maine portable restroom business owned by Jeff Bellino burned to the ground. Who came to the rescue? Bellino’s competitors! They provided portable restrooms, toilet tissue and chemicals so that he could keep going while he rebuilt his operation. Competition is at its healthiest when competitors have each other’s backs in a time of need.

When we embrace the notion of strong and healthy competition, we enhance our chances for success. There is no doubt that competition makes us better entrepreneurs in every respect.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Pivoting Entrepreneur

Have you ever found yourself pursuing an idea or an initiative only to discover you have reached a dead end? Often people give up and move on to something else. Why waste any more time on something that is not going to work, is the conventional thinking. But what if this is an entrepreneurial endeavor in which we have invested serious money as well as time and energy? Walking away is not so easy. In fact, there may be a tendency to stubbornly throw good money (and time and energy) after bad.

There is a way to turn some dead ends into cul-de-sacs. This is done through a process called pivoting. Very simply, a pivot is a change of direction. I remember playing high school basketball and having the ball thrown to me close to the basket. Usually there was a defender trying to stop me from scoring which required me to pivot or change direction to get a better unobstructed shot. Sometimes I was so hell-bent on bulling my way to the basket that my shot would be blocked, or the ball would be stripped away. Frustrating? You bet. But it was my failure to finesse the situation and pivot that resulted in my failure to score.

While pivoting seems like an easy and obvious course of action, it is not. We entrepreneurs tend to be a proud lot. We often think we have the best ideas since sliced bread. We also believe we can make anything work with discipline and perseverance along with our charm and good looks. We may not even realize we are headed down a dead-end street. How can we become more objective on our journey? Setting milestones at the beginning of the process can be very helpful. This is accomplished by establishing measurable performance indicators that enable us to know if we are progressing toward our end goal or not. By keeping track of our milestones, it becomes easier for us to see when we need to make a course correction.

There are numerous examples of pivots in American business that resulted in extraordinary products and companies. The likes of Pay Pal, Groupon, Starbucks, Nokia, Flickr, Hewlett-Packard, Nintendo, Instagram, Wrigley, Avon, Pinterest and Suzuki are all case studies. An article in Forbes Magazine dated October 8, 2014 by Jason Nazar and Rochelle Bailis chronicles one of the most famous pivots of the modern era – Twitter.

“The most legendary pivot in social media history is the transformation of Odeo into Twitter. Odeo began as a network where people could find and subscribe to podcasts, but the founders feared the company’s demise when iTunes began taking over the podcast niche. After giving the employees two weeks to come up with new ideas, the company decided to make a drastic change and run with the idea of a status-updating micro-blogging platform conceived by Jack Dorsey and Biz Stone.”

Keeping an open mind; avoiding being married to an idea; setting and watching milestones; collaborating with others and maintaining an environment for innovation is the perfect recipe for discovering when and how to pivot. Sometimes multiple pivots may occur before we nail it. Smart entrepreneurs are always on the lookout for pivots that will deliver the results they are seeking.

A pivot may actually bring about an even more exciting product or service (or company) than originally intended. The process of pivoting will also help to minimize or eliminate the incidences of dead ends.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Realistic Entrepreneur

There are many acts we perform as entrepreneurs that are very similar to walking on a tightrope. They require just the right amount of focus, nerve-control, and balance to keep from falling into the abyss. You are probably experiencing one or more right now. But here is one to which you may not have given much thought. How do we be an “all-in optimist” and yet maintain a perspective that is grounded in reality? Another way of putting it is, “how do we see reality through rose-colored glasses?”

Let’s face it, sometimes reality bites. We prefer not to look at the downside which may lead us to fantasize about the upside. Eventually our point of view becomes one of hope which should not be confused with optimism. Rick Page wrote a great book several years ago entitled, Hope Is Not a Strategy. He is right. I have tried to remove “hope” from my belief system. To me, the concept of hope conveys a sense of passivity. I am more interested in assertively acting in such a way that there is no room for hope in the equation.

If there is no hope and we must face reality, how can we possibly be optimistic? I believe that there is a way to be very optimistic about almost every situation while still understanding and living in reality. First, we must assess and face the downside head-on. This means that we need to take an objective look at the situation and in a cold and calculating fashion determine the facts – whatever they may be, good and bad. There is no room in this process for ignoring, denying, or rationalizing. It is critical that we inventory everything.

Next, we look at the facts and develop a complete understanding of the risks at hand. We must look at every risk as an opportunity to fail. Identifying the risks puts us in a position to figure out how we will mitigate those risks. So, let us review so far. We have recorded all the facts we know about a situation – good and bad. We have determined the risks and mitigated them. And now we want to stack the deck in our favor. We do this by creating a clear path to win. Think about it this way. Suppose you are the captain of a sailboat. You need to get from Point A to Point B. But you know that there are many rocks, shoals, severe currents, and other dangers lurking beneath the water. Before you set sail, you take charts, weather conditions, current sailor reports, and every other piece of information you can get your hands on. You then plot your course (creating a clear path to win) around the obstacles (mitigating the risks you identified from your fact-finding effort).

The last step in this process is that of holding a positive mindset. This should be relatively easy because you know the clear path that you need to take to win. And you have already planned for known and unknown challenges. The result is that you possess an air of confidence, for in your positive state of mind, you know without a doubt that you are going to sail the waters smoothly, calmly, and successfully. Now that’s optimism!

Becoming a Reality Superstar requires that we be optimistic. Optimism goes hand-in-hand with reality when we utilize a fact-based process to embrace the challenges that we experience. No longer do we need to hold onto hope, because we are supremely confident of our success.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Disruptive Entrepreneur

What do World Book Encyclopedias, the Sony Walkman, public pay phones, cassette tapes, floppy disks, Palm Pilots, and manual typewriters have in common? OK, I realize it is an easy question – they are all obsolete products. But the real question is why they became obsolete in the first place. You may be thinking, “Other more advanced products came along and replaced them.” True again. But why didn’t the makers of these products create newer and more advanced versions? And therein lays the dilemma. I am going to make a sweeping generalization here to prove my point – and the individual situations may have been more complex than I am purporting. The bottom line – there was a failure to embrace change and a desire to embrace the status quo.

For many people change is scary. It is filled with uncertainty and risk. Think of all the businesses you know about that have adopted the philosophy, “If it ain’t broke, don’t fix it.” Yet, maintaining the status quo is actually falling behind. Why? Because we are in a highly competitive age where information flows more quickly and more substantively than at any time in history. Someone is always looking for a better way to do everything all the time. What steps should we take to avoid becoming the next World Book?

Step One. Constantly stay in touch with the customer. We need to mine every customer interaction for the data that can be produced. And we need to create customer interactions outside the regular purchasing process through surveys, focus groups, etc. What do our customers like about our product or service? What don’t they like? What do they like and dislike about our competitor’s product or service?

Step Two. From our ongoing customer feedback process, we can continuously fine tune our product or service offering with incremental improvements. This enables us to keep from falling behind in the competitive race.

Step Three. In addition to staying in touch with the customer we should also be totally immersed in what is happening within our industry. Trade publications, conferences, blogs, and ongoing relationships help keep us on top of trends, opportunities, and threats.

Step Four. This one is the biggie. We can make a choice as to whether to be a disruptor or be the disrupted. A disruptor is an innovator who turns an industry on its head with a radical idea. Those who choose to stick with what they are already doing are vulnerable to becoming a victim of this marketplace disruption. Some industries rock along for years with little or no disruptive innovation. In others (technology, for example), disruption occurs daily. Even if we do not create a huge and splashy disruption of some sort, the fact that we continue to try and do so will often be enough to keep us on the cutting edge.

One of the most prominent disruptors of our time is Sir Richard Branson of the Virgin Group. He has a mindset of looking at various industries and seeing an opportunity to innovate. Then he does it. Often it works – sometimes it does not, but few can argue the success he has had with more than 400 companies.

Resting on the laurels of success is a dangerous game. I imagine at one point in time Walkman sales were off the charts and the folks at Sony were feeling pretty good. And then, BOOM, the ride is over. It is important to keep our foot on the metaphorical gas pedal. Keep marketing no matter what. Build a backlog. Take the utmost advantage of good times. But . . . always remember and practice Steps One through Four. It is the best vaccination for obsolescence.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Entrepreneurial Legacies

Much has been written about legacies. I would like to explore the topic as well, but with a bit of a different slant. One of the first questions usually asked is, “How do you want to be remembered after you are gone?” Does the name Daniel K. Ludwig mean anything? How about Oliver H. Payne or Donald Fisher? All three of these people were billionaires. Ludwig (1897-1995) was a shipping magnate; Payne (1839-1917) was a partner with John D. Rockefeller in Standard Oil, and Fisher (1928-2009) co-founded The Gap clothing chain with his wife. The point is that each was a very, very successful and rich man and yet most of us probably never heard of them. So much for wealth being a legacy.

Here is the thing. After we are gone almost every single one of us will not be a passing thought for our descendants, much less for the public in general. Of course, our immediate family will remember us . . . for a while. My dad has been gone since 1988 and not a day goes by that I don’t think about him. But I doubt seriously that either of our daughters does. Is this sounding macabre or depressing? It shouldn’t. It is just the way life is. Memories of our walk on this planet are like footprints in the sand. They are there for a fleeting instant and then they are washed away.

I personally don’t care if I’m remembered at all. But here is the silver lining in all of this. We can live on forever through the good work that we do today. A couple of things matter to me the most where legacies are concerned. First, I want to make sure that the companies that I have helped to create exist for the long term. There are hundreds of families whose loved ones are my team members. It is important to me that these families live and thrive long after I am gone. Building a sustainable organization is the linchpin for making this a reality. This means that our corporate infrastructure must be robust; our financial condition strong; our core values are constantly at the forefront, and we remain committed to our long-range vision.

The other aspect of the legacy I wish to leave involves philanthropy. I do not want a building, a street or anything else to be named after me. My wife and I are committed to investing some of our hard-earned dollars in philanthropic causes that help other people. Educational scholarship programs that provide funding in perpetuity are one of the steps we have taken in this regard. Helping other entrepreneurs build their own sustainable companies through mentoring is another passion of mine. And I am not interested in waiting until I die to begin realizing the results of our philanthropic efforts. I want to see the results today – not decades from now after I am dead and gone (and cannot witness the results then anyway!).

The legacy we choose to leave is very personal for each of us. I am not about to pass judgment on these choices. However, one thing that is for certain is that itis unlikely that any of us will be remembered a generation or two after we are gone. So, it probably makes sense to think about making our mark on the future in a way that will be more enduring than our name and our face.

We will be remembered not for who we are today, but for how we benefit mankind tomorrow. The choice is ours whether this memory will be footprints in the sand or permanent steppingstones to a better world.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Enamored Entrepreneur

Let me set the scene. You just hired a young new hotshot. This person has had a meteoric career to date, and you spent months recruiting him. He went to Harvard for his undergraduate degree and Stanford for an MBA. Right out of the blocks he has been hitting it out-of-the-park for you. His creativity and innovation are off the charts and he’s a real charmer. Everyone loves him and he is generating one success after another. What a dream situation – right?

There is no doubt that this is a dream situation. However, there’s also danger lurking. Why? Whenever we become enamored with someone, we run the risk of being blind to their shortcomings, and we all have shortcomings. Further we also may not be looking critically for coaching opportunities which shortchanges our new team member. How is it that we smart entrepreneurs fall into this trap? Actually, it is very easy. Perhaps we had a less than satisfactory experience with someone our new hire has replaced. Or we may never have had talent like this in the organization before. It is very refreshing to have a smart person in our midst that can seemingly do no wrong. We never want the honeymoon to end, nor do we want to throw cold water on our new team member, lest we demoralize him or her early in the game.

Over the course of my career I have seen plenty “golden haired boys and girls.” And after a while, the luster wears off a bit. Always. By no means does this indicate that we made a poor hiring decision. Walking in the front door for the first time, seldom is anyone really as good as they may seem – a fact for which we need to be reminded periodically. It is all about setting expectations. On Day One we are well-served to establish an understanding with our new team member whereby we will be providing continuous feedback. This will include both praise as well as constructive coaching. And, we must have a mindset that no matter how wonderful this individual might be, there’s always room to help him or her become better.

Here is how we might create a feedback process that works well for all parties. During the first 90-days we hold a short weekly meeting with our new teammate. We will structure it into four parts. First, we share our positive observations about what this individual has done well during the previous week. If something notable has been accomplished, we celebrate accordingly. Second, we share one or more areas where we would like to see more progress. This does not necessarily mean that we are being critical, but we should not hesitate to offer constructive criticism if warranted. Third, we provide information that may be pertinent for the coming week. Perhaps we want to lay out some new objectives, or maybe there is some company information to be conveyed. Finally, we allow time for our team member to ask questions or offer any observations he or she might have. After 90-days these meetings may be less frequent. The bottom line is that our rising star is conditioned to receiving feedback and we have been able to build a strong relationship from the very beginning.

Maintaining an objective perspective on new team members – especially those who show great promise – will help turn good talent into franchise-quality players. And it helps us remember that we can always be better tomorrow than we were today.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Hall of Fame Entrepreneur

“Just concentrate on throwing the ball over the plate rather than breaking the sound barrier and be more varied and selective with your pitches.” That is the advice catcher Norm Sherry gave to future Hall of Fame pitcher, Sandy Koufax, in 1961. Prior to that Koufax had labored through several seasons of mediocre pitching. Once he solved his control problem, he became nearly unhittable striking out 2,396 batters in his relatively short career. Koufax retired from the game in 1967 at age 30. Without a doubt, he went out a winner.

When we think of winning, what comes to mind? Most of us would say that we have achieved the success of victory – that is the obvious answer. But when we’re asked how we won the answer becomes a bit murkier. So, exactly how do we win? Do we simply throw the ball harder than anyone else? Or is there something deeper?

As we study great winners in sports and other walks of life one thing becomes abundantly clear. Great winners are fanatical about the basics and fundamentals of what they do. We have all heard how the basics and fundamentals are the foundational elements to success. And yet many times we just want to swing hard and hit the ball into the left field seats. The result is that we often strikeout. Lesson #1 – we’ll strikeout less and win more if we pay attention to how well we are executing the basics and fundamentals of our game. In business, perhaps we have enjoyed a winning streak lately. Human nature may cause us to take our foot off the accelerator and start enjoying the ride. What happens then? Maybe our winning streak comes to an end. We have not spent the time and energy continuing to cultivate relationships. We are not making the follow-up calls that we used to make. And we aren’t doing the homework necessary to understand what our customers really need and want.

Sandy Koufax would be an anomaly in today’s sports environment. He shunned the spotlight and stayed out of the public eye. He loved violin music – it is said that Mendelsohn was one of his favorite composers. He chose not to chase the money and quit the game rather than risk further injury to an ailing arm. He was his own man which in itself is a special mindset. Lesson #2 – ignoring the noise in the world around us and maintaining our focus puts us on the path to winning.

Winning is seemingly about competing – right? Well, yes and no. If we are out to “beat” someone else the chances are higher that we won’t. In other words, if we become fixated on how to beat the competition, we are really ceding our power to someone else. Why? Because our focus has shifted away from what we need to do to execute in the necessary fashion, and we are now conjuring a methodology that we think will give us a competitive advantage. Unfortunately, we have forgotten that the way we win is to ignore the noise around us and execute our game plan in a flawless manner. Lesson #3 – don’t allow our competition to dictate the terms and conditions for winning.

Zig Ziglar famously said, “You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” I used the term “special mindset” in this blog. The only thing special is the absolute, 100% core belief that we deserve to win, and we will win. But there is one more piece to this puzzle. We must relax into winning. If our intensity is too great, we can easily deviate from the basics and fundamentals and overcompensate. I have seen terrific baseball pitchers that start losing because they are so amped up that they try to “throw” the ball and over-control it, rather than relaxing and “pitching” the way they know how. Lesson #4 – to win, we must believe that we will, and we must remain relaxed while doing so.

Winning is a relatively simple formula that involves always executing the basics and fundamentals; ignoring all the noise that is going on around us; playing our game and not trying to beat the competition, and believing without any doubt that we’ll win. Oh, and yes, relax. Putting it altogether ensures that we all will be Hall of Famers in our own right.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Mentally Tough Entrepreneur

On May 15, 1963, astronaut Gordon Cooper blasted into space on Mercury-Atlas 9. The Mercury capsule was 10.8 feet long and 6.0 feet wide. The duration was 34 hours and 19 minutes 46 seconds at a maximum velocity of 17,547 miles per hour and an altitude of 166 miles.

Alex Honnold is a world-renowned big wall free solo rock climber. He is particularly famous for climbing Yosemite’s Triple Crown – The Nose (El Capitan), Mt. Watkins and The Regular Northwest Face of Half Dome – completed in 18-hours and 50-minutes. Free solo climbing is done without ropes, pitons, or carabiners.

Navy Commander Jeremiah Denton was a POW in North Vietnam for eight years (1965-1973) four of which were in solitary confinement. He was forced to participate in a 1966 televised press conference during which he blinked the letters T-O-R-T-U-R-E in Morse code. After his release from captivity he retired at the rank of Rear Admiral and became a U.S. senator from Alabama.

What is the common thread that runs through all three of these individuals? Of course, their physical stamina is obvious. But perhaps even more amazing is their mental toughness. I cannot imagine what it would have been like stuck in a tiny Mercury capsule all by myself hurtling through space at an incredible speed. What if something went wrong and I could not get back down? Or how about being 2,300 feet up the 3,000-foot face of El Capitan with no ropes or anchors and suddenly feeling sick? And being tortured and isolated for years in a prison camp is incomprehensible. Without mental grit, think about how easy it would have been to go stark-raving mad in each of these situations and just totally lose it.

Fortunately, as entrepreneurs we are generally not faced with situations that threaten our mortality. But developing a strong mental state is critical to our entrepreneurial success. There are many situations that we encounter that call for mental toughness. If we waver or lose our way, we can lose a whole lot – financially, in terms of relationships, team members and reputation.

Exactly what should we do to become mentally tougher? First, how do we contemplate and deal with failure? Failing is actually a crossroads for us. When something doesn’t work the way we had planned we have a choice to make. We either give up or we get back up and keep trying. Feelings of pain and discomfort create patterns that our brain wants to avoid in the future. True progress is made when we decide to move forward past the pain and into a state of endurance.

Second, we need to identify the self-imposed limitations that hold us back. Do we have routines that have become ruts? If we keep pushing the goal, we achieve real growth. Breaking out of old habits and happily accepting new challenges is mentally stimulating and helps us become conditioned for success. As is always the case, constantly maintaining a positive attitude is an enormous step toward becoming mentally tough.

Finally, we visualize the result then write the script for the journey to get there. Mental toughness cannot be achieved aimlessly. We must have an end game in mind. Gordon Cooper wanted to finish the mission and get home safely. Alex Honnold wanted to get to the summit of El Capitan. Jeremiah Denton wanted to put his feet back on American soil. In each case they had a clear objective and kept it front and center at all times.

To become mentally tough, we embrace failure and use it to create endurance. We discard self-imposed limitations and through positivity, set the table for success. Ultimately, we paint a clear picture of what our success will look like and then execute the strategy and tactics that take us there.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Introverted (or Extroverted) Entrepreneur

Are you an “innie or an outie?” And I’m not talking about belly buttons. Are you an introvert or an extrovert? Before you answer you should know that there are many common misconceptions about these terms. The famous Swiss psychiatrist, Carl Jung developed extensive research on this subject. In fact, Jung actually used the term “extravert” instead of “extrovert.” Over the years the word seemed to have morphed into the “extrovert” terminology we use today. So, when you hear these words, what do you think? An introvert is shy, and an extrovert is outgoing? As with many things, this is an oversimplification. Think about how we recharge our batteries. Do you find that you gain renewed energy from being alone in solitude or by being around other people? Technically, introverts seek renewal alone and extroverts recharge through interaction with others. But enough with the technicalities. Let’s explore introversion and extroversion in the more traditional sense.

How can introverts and extroverts survive and thrive with each other? How can an introvert succeed when many situations call for a high degree of sociability and gregariousness? And how do extroverts avoid coming across as a bull in a china shop in situations that need reflection and finesse?

I know a person who has a position that requires considerable interaction with others in a public setting. This individual makes outstanding presentations to large groups of people but struggles mightily with one-on-one interaction. I and others question his genuineness and authenticity as a result of this challenge with his personality. People see him as a masterful “performer” on stage but are frustrated because the “act” does not translate into personal charisma.

For those of us who might find it challenging to engage easily with others, here are some ideas. Step into it. Play offense instead of defense. We can put ourselves in situations where we have the opportunity for interaction. Maybe it is at a conference or a gathering of some sort. We find someone who is not already talking to others and go introduce ourselves. Be strong. The handshake is firm, and we make friendly eye contact. The person I mentioned in the preceding paragraph has a tendency to either avoid eye contact or look over my shoulder. Smile. Always smile. It helps us to put ourselves and others at ease. Relax. Do not try too hard. We just need to be who we are – not someone else. And yes, we can be strong and relaxed at the same time. This actually projects confidence.

On the other end of the spectrum some of us may be somewhat supercharged with extroversion. In certain situations, this can be overwhelming to others and can come across in a high-pressure salesman manner. Of course, we do not want to be perceived this way. Many extroverts have a great deal of nervous energy and perhaps even a touch (or mega dose) of ADHD. This reflects in their speech patterns and mannerisms.

As extroverts we need to work to “dial it back” at times. Zip it. We may tend to dominate conversations. Instead, we need to make a concerted effort to create a dialogue where we make sure that others have a chance to express themselves. Chill. Somehow, we must resist the urge to outwardly manifest all the energy that is pent-up inside. Calm. We need to replace the pent-up energy with calmness. Do not worry; our charisma is so strong that we won’t be seen as a shrinking violet. Smile. A friendly smile is disarming and sends positive vibes to others. As extroverts we may tend to be too intense. Remembering to always smile will put others at ease.

Introverts and extroverts must make a mutual effort to co-exist and collaborate. When they succeed, they can do great things together.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.