Sliced Bread

Question: I’ve been working for the past two years on bringing my dream idea to fruition. And it seems like it’s two steps forward and three steps backwards. When do I know it’s time to throw in the towel?

Answer: This question really resonates with me. Over the course of the past 40 years I can’t tell you how many dream ideas I’ve pushed, prodded, cajoled, coaxed and dragged, trying to get them across the finish line. Fortunately I’ve succeeded more often than I’ve failed, but there definitely have been a number that succumbed along the way.

Something I learned may surprise you. I’ve discovered that becoming emotionally invested in an idea can be dangerous. You may rightly ask, “How can we work to realize our dream without emotion and passion?” And here’s where the distinction comes for me. I am very passionate about the process of creating an idea and taking the steps necessary to implement it successfully. But I try and avoid becoming emotionally attached to the idea itself. By doing so, I can pursue an idea up to the point that it appears to be no longer viable and then discard it, moving on to the next idea.

Here’s what happens when we take a “this is my baby” approach to nurturing an idea. The process of birthing the idea takes on an emotional dimension that can blind us to things that we may not want to see. As a result we may not maintain our objectivity and might even miss some critical signals that would otherwise steer us in a different direction. We tend to have tunnel vision, believing that our idea is the best thing in the world since sliced bread. Yet others may not see what we think we see. So we start trying to sell people on our idea . . . rather than helping them buy it. When we don’t get the response we’re looking for we may begin to put pressure on ourselves to push the idea over the top. Then the frustration builds to the point that we’re ready to scream. By now our creative flow of energy has been blocked by our frustration and there is no way we’re going to succeed.

What works for me is to remove the emotion from the idea and replace it with a process. This process includes milestones and metrics that help me determine if I’m making progress in developing an idea. I’m also more receptive to pivots that may be necessary – that is, changes in direction that I need to take to ensure that the idea succeeds or is enhanced. More than anything, it’s liberating to know when an idea needs to be thrown on the scrap heap. I can now do this with ease, knowing that I did what was reasonable to make it work and recognized when it wasn’t meant to be.

Becoming emotionally invested in our dreams may actually hinder our success. Having passion for the process of realizing a dream will help us relax and maintain our creative flow.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

sliced bread

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