My daughter, son-in-law and their brood visited a fairly affluent Sunbelt community recently. They saw a lot of luxury cars, expensive jewelry, pricey condos and homes along with some monster yachts. I asked my son-in-law what surprised him the most about his experience and his response was not what I expected. He had several encounters with obviously well-to-do people that were less than pleasant.

In one instance he was preparing to pull into a parking place at a tony shopping center and a man tried to bull his way into the same space. I witnessed the incident and my son-in-law clearly was in the right. Yet the man berated him for not ceding the parking spot. There were other instances where people were pushy, impatient and downright rude. My son-in-law is still learning how to take these kinds of situations in stride. Instead of ignoring the bad behavior of others he chose to retort with his sarcastic wit.

There are a couple of lessons here for entrepreneurs and everyone in general. One of the wonderful benefits of entrepreneurship is the opportunity to gain substantial material wealth. And as our bank account grows we may want to enjoy the fruits of our labor in the form of an upscale lifestyle. Long ago I adopted the philosophy that the “bigger” we get the more humble we become. By “bigger” I am referring to wealth, success, power and station in life. In other words, I would never want someone to identify me from a socio-economic standpoint by the way I act.

Unfortunately there are those who think that their ascension to the riches they have accumulated entitles them to inhabit a special place in society. Metaphorically speaking they think it’s their right to go to the head of the line. Graciousness gives way to boorishness and snobbishness. There’s a very simple way to combat this attitude and prevent it from happening to us. My formula goes like this – I look to the person on my right and the person on my left and realize that I’m no better and no worse than either of those individuals. And, nothing I’ve done and nothing I will do will ever make me any better. Our true bounty comes from within – not from external sources. How we treat others is far more important than the price tag on any of our possessions.

The second lesson is that of how to respond to the kind of behavior I previously described. It’s a natural human reaction to be a bit defensive when we believe someone is attacking us. We want to stand our ground, and perhaps we even want to walk away as the winner of the bout. Newsflash – there is no victor when we engage in tit-for-tat. Sarcasm or verbal jabs may produce a momentary feeling of vindication but to what end? Did the other person change his or her mind? Did we actually solve the problem?

How should we respond? After sixty some-odd years I still remember my mother’s advice to “be the bigger person.” So I’m pretty much done fighting with people. Instead, when I find myself in situations like my son-in-law experienced I say two simple words . . . “I’m sorry.” It doesn’t matter if I’m 100% right, I say “I’m sorry.” At that point the other person doesn’t know what to say. They realize that anything more is pointless and the situation is quickly defused. I can’t say that I am able to react this way every time, but it’s more often than not.

We have an opportunity to become more modest and unpretentious as we achieve more success in our lives. And with it comes eliminating the propensity to have the last word in confrontational situations.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.