Here’s a term you’ll hear a lot in the entrepreneurial world – accountability. In our organization every team member has written Roles and Accountabilities. There is a lot of talk in the business world about holding people accountable. So, exactly what does all of this mean?

There are some leaders who are confused and think that accountability is a binary choice. They boil it down to believing that either someone keeps their job or they don’t. In other words, if someone doesn’t perform in satisfactory fashion the only option is to fire him/her. Otherwise there’s no way to hold that person accountable. Fortunately this is a misconception – there are many different aspects to accountability.

In some cases performance issues may be the result of a team member not fully understanding what is expected of him or her. The solution is simple. That person obviously needs further clarification of his/her role. This can be accomplished by making certain that the position description is comprehensive enough followed by a meeting to clarify the expectations and gain an acknowledgement by the team member as to his/her understanding.

Perhaps a team member is struggling to perform in a satisfactory manner because he or she isn’t adequately trained or properly equipped. The leader must make this determination fairly and then prescribe the antidote. In this situation it’s important to understand exactly which elements of the position the team member need re-training. After the re-training takes place, it might be wise for the team member to take a test of some sort to make certain that the training has been effective. Part of the analysis needs to be ensuring that the team member has the proper tools and/or resources to do the job. It’s unfair to hold someone accountable if the company hasn’t done its part in this regard.

I remember in my earlier days as a property manager, encountering difficulties getting a certain maintenance person to perform. He should have been able to close out many more job tickets than he was. I made sure that he understood his role, was properly trained and had the right equipment. After doing so, I began to suspect that he didn’t have good organizational skills. Rather than hand him multiple job tickets, I began doling them out one at a time. When he finished one, he would come back to me for another. This worked quite well and I was gradually able to help him learn how to prioritize. This type of accountability was a combination of additional training and closer supervision.

We’ve all experienced situations where a particular team member continues to miss the mark in terms of meeting expectations. Role clarification, re-training and closer supervision didn’t do the trick. Naturally this can be incredibly frustrating and our initial instinct may be to terminate this team member. But there are other steps in the accountability process to consider. One is more frequent performance reviews. The team member meets with his/her supervisor at the end of each week and is apprised of the progress (or lack thereof) made for the week. The conversations may become sterner over the course of time if there’s no evidence that the team member is trying to improve.

Suppose this team member isn’t making progress and doesn’t appear to care. Eventually more severe consequences must be taken. This could include a demerit type of action involving a write-up for the team member’s file. A second write-up might result in a probationary status for the team member. At the end of the probationary period – two weeks, 30-days, etc. – the team member could be terminated if the issue hasn’t been resolved.

Other techniques for holding team members accountable might include re-assignment, suspension, demotion, or a reduction in compensation. In the case where a person just isn’t cutting it, a re-assignment to a different role might be a relief and save a valuable member of the team. I’ve seen cases where the individual is really trying but just isn’t meant for the job. A re-assignment needs to be mutually agreeable – if not, a termination would be a better avenue.

We had a situation where a senior member of our firm was abusive to the administrative staff. She was repeatedly counseled and advised that this behavior was unacceptable. We then threatened to suspend her for two weeks for the next infraction. After another incident of abuse we followed through on the suspension. I was sure she would quit but she didn’t. When she returned there was never another instance of her abusing the staff.

Accountability takes many forms. The most important thing for an organization is to identify the different methods for accountability and have a process for their use.  

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This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.