Consider the following conversation that an entrepreneur named George is having with himself. “I really would like to accept the invitation to speak to the Downtown Civic Club. But I’m afraid I’ll be too nervous.” Here’s similar conversation being held in the head of Megan, another budding entrepreneur. “I just don’t know. Maybe I should apply for that fellowship – but the odds aren’t in my favor to win.” And finally, Entrepreneur Don is thinking, “I’m reluctant to invest in a new product line because I’m not convinced it can succeed.”
But there’s more of a story behind each of these “conversations.” For George, he remembers the time several years ago when he made a presentation at a conference and was unprepared – he bombed. Megan recalls once applying for a highly coveted membership in a leadership organization. The process was very competitive, and Megan’s application was rejected. Finally, Don previously invested in a product line that failed and he lost a chunk of change on the idea. I’m going to use a descriptive phrase for what is happening that will probably demonstrate a generation gap. What George, Megan and Don are doing is “playing old tapes.” Some younger members of the audience who may not know what “tapes” are. In the old days, some of us “old people” listened to music and dialogue on a thin magnetized strip of plastic film. There were reel-to-reel tapes, eight track tapes and cassette tapes to name a few “tape” formats.
To “play old tapes” is to recall negative experiences from the past and make decisions today based upon those experiences. Playing old tapes generally embraces the notion of lack and limitation. It’s based in fear – often an irrational fear – that shakes our confidence. Over time, these old tapes can have a paralyzing effect for an entrepreneur. Eventually we can fall into a rut with narrow guardrails that are reflective of our past failures. What we really want to do is to venture off this rutted road to nowhere and get back on the freeway that will take us to our dreams.
Getting rid of old tapes is harder than it sounds, but it can (and must) be done. First, we embrace who we are right now. We cannot change the past. There’s not a single person alive today who hasn’t made mistakes. And I think it’s safe to say that all of us have made many. We should use the past for its instructive elements while discarding the emotional aspects of how it felt to be embarrassed, hurt or even shamed. The instructive element for George is to always be sufficiently prepared for future presentations. It’s in his best interest to release the humiliation that he carries for it serves no purpose. In a sense, it’s time to get rid of the rearview mirror.
Once we have determined the instructive elements from our past mistakes and thrown out the emotional rearview mirror, we move on to the next step. What exactly does our success look like? For Megan, she holds an image in her mind’s eye. She sees herself attending a luncheon with hundreds of other people. And at the appointed time, she hears her name being called and watches as she walks to the stage to receive congratulations for winning the fellowship. This visualization is powerful and is a “tape” worth playing over and over. In so doing, we pattern our brain to be receptive to the success that awaits us.
Finally, we celebrate by making new “tapes.” This is accomplished by rejoicing in the small victories that we constantly encounter. We entrepreneurs think big. We set lofty goals and we are always pushing for the big wins. But we tend to overlook the small wins we experience every single day. Entrepreneur Don realizes that his sales are growing at a respectable pace. His team has been 100% intact for four years. His defective product returns are zero. All these factors are wins and Don should take pride in their achievement. He now sees that he’s on the right track and is perfectly capable of making the right decisions.
We stop the process of playing old tapes by discerning the instructive elements from our past mistakes and eliminating the negative emotions that we remember. Then we repeatedly visualize our success and celebrate the wins we are experiencing each day. The result is a completely new set of positive tapes that are free of lack and limitation.
This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.