What and when do you celebrate? An odd question you think? Here’s the backdrop. Humans and their organizations like to celebrate. It’s positive, it’s fun and it’s great for morale. Unfortunately, entrepreneurs don’t do enough of it. We are so focused on problems to solve, people to hire and products (or services) to create that there may be long periods of time where we don’t even realize that we’ve enjoyed some success along the way. And no, this isn’t a blog about stopping to smell the roses. Sure, that’s important too, but this is about something more intentional.

I’ve been with the same company for almost five decades. I can tell you that we have been pretty successful over that time frame, but until recently, we really haven’t practiced what I’m about to preach – though we are starting to do so now. In the past, we might have closed a big deal at some point and slapped each other on the back, but we really didn’t stop and truly celebrate a major accomplishment. And it would be pretty safe to say that we never celebrated minor successes. Why? Because that’s just the go-go nature of entrepreneurial endeavors. But I’ve come to realize that we’ve been missing a golden opportunity and I’m pleased to say that we are now celebrating in ways that are meaningful to our whole team. Maybe you’ll step back and come to the same conclusion.

When we stop to celebrate it’s more than just party time. It can also be a great time for reflection. We look for the elements that created our success which reinforces the need to continue to implement those same elements in the future. Think about it. Let’s suppose that our company just landed a major contract to sell our product to a very large buyer. Before we pop the cork on the champagne, we gather the team and map-out the steps that led to the signing of the contract. We also identify what didn’t work so well and what we might have done differently. By undertaking this exercise, everyone is reminded of what we did to win.

The accolades, praise and expressions of gratitude all help to build and strengthen our culture. Our team members – especially those who were directly linked to the success – want to feel valued and appreciated. I realize that there may be financial incentives that have helped drive the success, but there’s no question that formal recognition is almost always a strong motivator as well.

So, if we are inclined to celebrate major successes, why not do so for minor achievements too? I’m sure someone is thinking, “If we celebrate everything, doesn’t it cheapen the process and lessen the impact?” This can certainly happen if we’re not careful. But most leaders can figure out what is worthy of celebration and what is not. Perhaps a team member completed the coursework to receive a professional designation. Or maybe the accounting team had a perfect quarter in terms of accomplishing all tasks on time and with 100% accuracy – paying bills, processing receipts, producing financial statements, etc. Finally, imagine each member of the sales team making 25 new cold calls a week for a month. These may be occurrences that in the past were viewed as routine or something that was expected. “Finally, this person or that team actually did their job(s)! Why do we want to celebrate that?” But remember that the celebration process begins with analyzing what worked and what didn’t work. Don’t we want to take advantage of the opportunity to understand what we want to replicate in the future?

Finally, the “party” piece of celebration may take many forms. Certainly, gathering everyone for a toast may be one of the more common methods. Trophies, medals, commendations, certificates, plaques, and other memorabilia are great forms of recognition. All-company e-mails, newsletters, websites, and social media (Facebook, Twitter, etc.) can be effective tools for celebrating. I like to hand write notes to members of our team for large and small achievements. In one of our business units, they ring a bell and make an announcement when something happens that is worthy of a celebration.

The intentional celebration of achievements and success is an opportunity to reinforce what worked and improve on what didn’t. It’s also a chance to recognize members of the team for their commitment and ingenuity to deliver the positive results.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.