Dumpster fires are tricky devils. They usually start out as nothing. Just a bunch of trash sitting in a big metal bin . . . and then someone flicks a cigarette butt or empties hot coals from a grill and the smoldering starts. Who knows what’s really inside the container? It could be aerosol cans, used motor oil, acetone, automotive batteries, paint thinner and a host of other accelerants. After smoldering for a while, the fire gets hotter and hotter until it becomes a raging inferno. If the dumpster is too close to a building, the entire structure could ignite and burn to the ground. Discovered early enough, a simple fire extinguisher could put out the blaze in a matter of seconds. But once it’s out of control the fire department may have a battle on its hands for hours.
There’s an obvious parallel between dumpster fires and the minor irritating problems that entrepreneurs encounter every day. We all experience situations that we tend to ignore. Perhaps there is a petty conflict between two members of our team. Maybe it’s a nagging customer service issue or a piece of equipment in the plant that isn’t functioning properly. We know the problem is there, but we simply choose not to address it wishing and hoping that it will just go away. After all, we have bigger crises to deal with. Right?
But we all know what eventually happens. The conflict between team members blows up big time and someone quits or has to be fired. Other team members are dragged into the drama which impacts productivity and damages our culture. The customer service issue results in the loss of a customer and perhaps a nasty post in the social media world hurting our brand in a much broader way. Now we’re in damage control mode involving multiple members of our team who are trying to restore our reputation. And that piece of equipment in the plant that wasn’t functioning properly? It finally breaks completely, shutting down the entire production line in the process. Oh, and one of our team members was injured when the machine finally died.
Each of these situations began as a small smoldering dumpster fire. Immediate attention (the fire extinguisher) would have resulted in a solution that put out the fire. The wider ranging consequences of inaction would have been avoided. This leads us to conclude that we need to look for small problems every day and intentionally take the necessary steps to fix them. I know that I have small festering issues that need my attention. But sometimes I just don’t want to face them at the moment. So I give myself a 24-hour pass and make sure they pop-up the next day on my task list. I’ve learned that it takes discipline to handle the small stuff or else I’ll eventually have to spend a whole lot more time and money untangling things later. I’ve found that the 24-hour pass approach works well for me. And I may even find myself thinking about what the solution will be before the end of my self-imposed deadline. Unfortunately there is no other trick to it other than “just do it.”
Small seemingly inconsequential problems can explode into dumpster fires that consume our lives. It’s better to take small incremental steps to solve the problems as they arise and then we won’t have to call the fire department because our house is burning down.
This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.