The Outwardly Focused Entrepreneur

I was talking with a friend the other day and he mentioned that he gets up tight speaking in public. I’ve had conversations over the years with others who expressed varying degrees of self-consciousness about a myriad of issues. In some cases, there was a dislike for attending functions that would require meeting large numbers of people. In other instances, it was a solo meeting with a high-profile individual. Someone even mentioned how nervous they were during a radio interview. Entrepreneurs are thrust into a multitude of situations that require interacting with others and we must be able to do so gracefully and easily.

Being self-conscious is inwardly focused. I remember having no issue speaking in public during high school. And in my early college days I spoke at political events and in other situations with relative ease. Then one day I went to class completely unprepared and had to make a presentation – and I bombed. What an embarrassing and humiliating experience! It rattled me to the point that I was self-conscious about public speaking for several years thereafter. I tried everything advised by the experts. Take deep breaths. Smile. Tell a joke. I even envisioned a naked audience! I suppose these tips worked to a small degree, but they weren’t the panacea.

What I eventually figured out was that I needed to get out of myself. In other words, I needed to get out of my own way. I was holding me back. Notice that there were a lot of “I” and “me” words in what I just said. And that was the problem. I was looking inward rather than outward. I was making the situation about me and not what I was truly there to do. Over the years I’ve spoken countless times in public and actually enjoy it. Now there’s more an anticipation of excitement rather than dread. And I’m energized meeting people in large and small groups alike.

Allow me to illustrate the notion of “getting out of myself” with another story. In October 2016, my mother-in-law passed away; she had asked me to deliver the eulogy at her funeral. I prepared and practiced my remarks and thought a great deal about how I might react in the moment. My biggest concern was the possibility of becoming emotional during the eulogy. This wouldn’t necessarily be a bad thing, except this sort of emotion can be contagious – especially for a grieving family. When the time came, I understood immediately that the remarks to be made were not about me. This was an occasion to honor and celebrate my mother-in-law. And thus, I became totally outwardly focused.

Most of us have an innate desire to be liked and/or thought well of by others. When we begin to have doubts that others may not like us, we can become very nervous or even embarrassed. I suppose for many of us this goes back to childhood days when we may have been mocked at some point in time. Young children can be brutally candid to the point that scars are caused and invariably must be dealt with when we become adults. Developing a strong sense of self-worth – warts and all – is important to overcoming self-consciousness. And when we can get out of ourselves and focus on others, we push unhealthy self-awareness totally out of the picture. This is true for public speaking as well as interactions with others – in groups or one-on-one. Warren Buffet speaks often in public. He’s not a handsome man and he’s not particularly articulate. But his words can be captivating because he is incredibly comfortable in his own skin and clearly is focused on his audience rather than himself.

So, here’s the simple truth. When we are preparing for a presentation, a speech or interacting with others in a group setting, think about who it’s for. Is it about us? Or is it for others? When we can shine the spotlight away from ourselves, we are getting out of our own way and our encounter will be filled with ease and grace.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Culture of Tang

What in the world? Are we talking about the iconic breakfast drink called Tang that was launched in 1959 by General Foods? No, this is a blog about an amazing man named Jerome Tang. Never heard of him? No surprise – most people haven’t.

Jerome Tang was born in Trinidad in 1966 and moved with his parents to St. Croix in the U.S. Virgin Islands. He was the head basketball coach for the Heritage Christian Academy in Cleveland, Texas. In 2003 he was hired as an assistant coach for the Baylor Bears basketball team where he served for the next 19 years. In March 2022, Tang was named head coach of the Kansas State Wildcats where the basketball program was suffering successive losing seasons. The team was in such despair that only two players were left when he arrived – the remaining players had transferred to other schools. Pre-season polls unanimously picked Kansas State to finish last in the Big 12 conference. Fast forward to March 2023. Kansas State claimed third place in the conference; was a number three seed in the NCAA Tournament; beat blue-blood teams including Kentucky and Michigan State; and lost in an Elite Eight contest by three points, finishing the season with a 26-10 record.

This is an incredible “rags to riches” story about how Jerome Tang created a winning culture – instantly. And it has profound implications for entrepreneurs. With only two players waiting for his arrival, Tang turned to the transfer portal and was successful at bringing together a group of young men who wanted to win. He spoke often about how he wasn’t there to rebuild the basketball program – he intended to elevate it. He told the players that his goal the first year was to win the NCAA Championship (something Baylor accomplished in 2021). Big Hairy Audacious Goal? You bet. But why not?

Kansas State happens to be my alma mater, so I had a close-up view of how this man built a winning culture so quickly. He did it with joy. Jerome Tang was always smiling. It was obvious that he was having the time of his life. Before games, the team would sit in the locker room and dance to a rap song. Guess who was leading the clapping and swaying? Jerome Tang. Bramlage Coliseum had been coined as the Octagon of Doom in earlier days but the fan base had slipped over the years. Tang preached joy from the moment he set foot on campus. During the 2022-2023 season, the Wildcats won all but one game at home and the fans came roaring back. Tang did not disappoint. After each game he would jump into the stands and dance with the band or the students. At the conclusion of the last home game the entire team went into the stands and danced.  

Along with joy came a positive attitude. Coach Tang set the tone and the players responded to the positivity. When the Wildcats lost their final game in the NCAA Tournament, Tang met every player as they entered the locker room and congratulated them with a hand slap and a “head up” exclamation. Star player, Markquis Nowell explained, “he said if this is the worst thing that we have to go through, then our life will be pretty damned good. There are some people really going through some hard things in life, and I just lost a basketball game.” Earlier in the season, the fans were engaging in a derogatory chant about archrival, the Kansas Jayhawks. Tang grabbed the microphone at the end of the game and encouraged everyone to cheer for K-State and not against another team. He then led the crowd in a K-S-U chant that became the standard at the games thereafter.

Jerome Tang led by example in the off-season and throughout the regular season. He is a man of deep faith and did not hesitate to thank God for his blessings. Many of the players embraced his proclamations of faith – something he called Crazy Faith – and did the same during press conferences and media interviews. He was the epitome of humbleness and never took credit for himself. His players did the same – always pointing to the team effort. Clearly the players loved each other and celebrated each other’s success.

Tang was also a most gracious man. Thirty-three minutes before the start of the Michigan State game in the Sweet Sixteen, Coach Tang dialed a stranger in Wichita, Kansas to offer his condolences to a couple who had tragically lost their daughter (a K-State student) days earlier in a car accident. The grieving mother said, “He didn’t do it for it to become public, so if anything comes from this, we would want it to be a beautiful example of how Christians not only treat each other, but how Christians treat other people.” After the final game in the Elite Eight when the Wildcats lost in heartbreaking fashion, Tang made a trip to the opposing team’s locker room and told them that they were the “toughest sons of guns we’ve played all year.” He congratulated the opposing players and urged them to stay together and not get distracted and told them how proud he was of them. The opposing team! And, in his opening statement at the press conference after the game he said, “If we can’t be grateful in these times, then all the love and joy that we talk about is fraud. And we’re not frauds.”

Jerome Tang has a bountiful future ahead as the charismatic head coach of the Kansas State Wildcats basketball team. The legacy he is building is something for which every entrepreneur should take notice. A Winning Culture can be built with Joy, Positivity, Grace, Humbleness, Faith, and Love. And it can happen quickly.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.