The “My Word is My Bond” Entrepreneur

This blog is a bit of a lament. I grew up in my industry during the 1970s and 1980s when a handshake was still as meaningful as written documentation. The proverbial handshake was not necessarily a legal contract, but it might as well have been. Once we gave our word, nothing could change the follow-through on our intent. Legal documentation was merely a formality and there was not a lot of haggling over the verbiage. Sadly, this notion of “my word is my bond” has diminished in recent times.

We recently sold two large apartment communities that were part of our portfolio for several years. We went through a painstaking process of listing the properties for sale with a national brokerage firm. The properties were marketed extensively, and we issued a call for offers. Dozens of offers were received, and we opted to have further discussions with the top ten bidders. Then we made a call for “best and final” offers. Once those offers were received, we interviewed the top four bidders and determined a winner. We then told the winners verbally that we were accepting their best and final bid. In both instances, one of the unsuccessful bidders reached out within 24-hours and increased their offer. In one case, the increase was $250,000, and in the other case it was $750,000 higher. In our minds there was no decision to be made. We had already given our word to the initial winning bidders and we had no problem staying with their offers, even though it cost us $1 million.

Contrast that with a situation that occurred with another of our business units. This business is involved in the syndication of historic tax credits. We offered term sheets to a developer who verbally accepted our offer and confirmed the acceptance in an e-mail. A couple of weeks passed, and we had not received a return of the term sheets signed by the developer. When we reached out to the developer he apologized and said that he had decided to accept an offer from another tax credit syndicator. Legally, he had every right to do this. But it certainly left a sour taste in our mouths. For sure, his word was not his bond, and he did not even have the courtesy to let us know without being prompted.

It all boils down to the simple yet powerful premise of Integrity. Our company embraces five Core Values, one of which is Integrity. We are proud of the fact that we can demonstrate in real time that we practice what we preach. Integrity used to be a foundational principle for entrepreneurship. I believe that it still is, but it has become devalued – especially where the almighty dollar is involved. The problem is compounded by the fact that too many businesses throw around terms such as “integrity” and “honesty” but fail to deliver on them. Hearing Honest Harry yap about how you can trust him to sell you a car at “$1 over invoice” has caused society to tune out.

So, what do we do about this sad fact of life? At this point, I do not really care about whether I can believe that the word of other entrepreneurs is their bond. Instead, we will just keep doing things the old-fashioned way. If I tell you something, you can believe it whether we have a legal document or not. Hopefully, you will treat me the same way. If I screw-up, I will step up and make it right whether I have a legal document compelling me to do so or not. I cannot count the number of times over the course of my career this has happened – at a cost of literally millions of dollars. This may not be the smartest business decision, but it is the right thing to do, and I can sleep at night.

At the end of the day, as entrepreneurs we should want to be judged by the character we display over the course of our careers rather than the amount of money we will have made.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Good or Bad Signals?

You walk into a meeting and there are several people in the room. Two people are scowling, another has his face in his hands, and one person has his body turned away from the others with his arms crossed. It’s not hard to surmise that there are some unhappy folks in our midst. Entrepreneurs will do well to pay attention to body language and non-verbal forms of expression – not only to understand how others may be feeling but also to know what signals he/she may be sending.

So quick – here’s a bit of trivia. What was the television commercial that coined the phrase “never let them see you sweat?” Give up? It was a commercial for a deodorant product called Dry Idea and was released in 1984. Though the product is long forgotten, the phrase is apropos for every entrepreneur. Let’s focus on how we want others to see us.

As a leader, the last thing I want is for anyone else to sense that I’m having a bad day. Fortunately this seldom happens, but when it does I don’t want members of my team to be nervous or concerned about how I’m feeling. Putting on the happy face is important when others are looking to us for leadership. Members of our team often take their cues from us. That’s why I do my best to try and always send positive vibes.

How we dress can send a powerful message. A number of years ago our companies went from casual Fridays to casual every day. It seemed to be the way of the world and there was a lot of enthusiasm for making the shift. After a few months, I realized that I did not like it. However, once a policy has been changed giving something like this to the team, it’s very hard to take it away. But that didn’t mean I had to dress down myself. Instead, I started wearing suits or sport coats and ties every day but Friday. I’m just more comfortable attired this way. And being one of the few business people still dressing up, I have been the recipient of many a comment as to how nice I look. If nothing else, others are noticing that I am representing our organization in a sharp and tasteful manner. Perhaps they’ll draw a positive conclusion about our brand as well.

I’m working with my oldest grandson (age 11) to help him learn how to shake hands. The handshake should be firm but not crushing. It’s important for the hand to be dry and warm. A cold or wet handshake is a turnoff. At the same time as the handshake is occurring, we look the other person in the eye, SMILE and introduce our self – “I’m Lee Harris.” I teach my grandson that when he does this in a confident manner the other person will almost always reciprocate with his or her name. At this point it’s a good idea to repeat the other person’s name – “Hi Dylan, it’s nice to meet you.” So you may be thinking, “What’s the big deal? I already know this stuff.” You would be amazed at how many entrepreneurs don’t know how to shake hands! Oh, and one other thing. When wearing a name badge, stick or pin it on the right side – not the left. This way, when you reach out to shake someone’s hand, it’s easy for them to see your name badge.

We tend to sit a lot in the business world. Our days are consumed with meetings and there are many levels of unspoken communications constantly occurring while we are seated. Are we rocking in our chair? Do we have a fidget-prone foot or leg? These movements can be distracting to others and may lessen the impact of what we have to say. Are we slouching in our chair? Is our phone in our lap and are we looking down for extended periods of time as we check e-mails, texts, etc.? As entrepreneurial leaders we want to set a good example for our team. Good posture and ongoing attentiveness sends the right message.

Finally, I can’t overemphasize the power of the SMILE and regular eye contact. This form of non-verbal communications puts people at ease and is vital to establishing a positive rapport.

Even though we may have learned about body language and non-verbal communications long ago, it’s always a good idea to periodically review and refresh. Better yet, spend a few moments to teach a youngster what you’ve learned.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 82 – “No” Flippers.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.