The Accountable Entrepreneur

Here’s a term you’ll hear a lot in the entrepreneurial world – accountability. In our organization every team member has written Roles and Accountabilities. There is a lot of talk in the business world about holding people accountable. So, exactly what does all this mean?

There are some leaders who are confused and think that accountability is a binary choice. They boil it down to believing that either someone keeps their job, or they don’t. In other words, if someone doesn’t perform in satisfactory fashion the only option is to fire him/her. Otherwise, there’s no way to hold that person accountable. Fortunately, this is a misconception – there are many different aspects to accountability.

In some cases, performance issues may be the result of a team member not fully understanding what is expected of him or her. The solution is simple. That person obviously needs further clarification of his/her role. This can be accomplished by making certain that the position description is comprehensive enough followed by a meeting to clarify the expectations and gain an acknowledgement by the team member as to his/her understanding.

Perhaps a team member is struggling to perform in a satisfactory manner because he or she isn’t adequately trained or properly equipped. The leader must make this determination fairly and then prescribe the antidote. In this situation it’s important to understand exactly which elements of the position the team member need re-training. After the re-training takes place, it might be wise for the team member to take a test of some sort to make certain that the training has been effective. Part of the analysis needs to be ensuring that the team member has the proper tools and/or resources to do the job. It’s unfair to hold someone accountable if the company hasn’t done its part in this regard.

I remember in my earlier days as a property manager, encountering difficulties getting a certain maintenance person to perform. He should have been able to close out many more job tickets than he was. I made sure that he understood his role, was properly trained and had the right equipment. After doing so, I began to suspect that he didn’t have good organizational skills. Rather than hand him multiple job tickets, I began doling them out one at a time. When he finished one, he would come back to me for another. This worked quite well, and I was gradually able to help him learn how to prioritize. This type of accountability was a combination of additional training and closer supervision.

We’ve all experienced situations where a particular team member continues to miss the mark in terms of meeting expectations. Role clarification, re-training and closer supervision didn’t do the trick. Naturally this can be incredibly frustrating, and our initial instinct may be to terminate this team member. But there are other steps in the accountability process to consider. One is more frequent performance reviews. The team member meets with his/her supervisor at the end of each week and is apprised of the progress (or lack thereof) made for the week. The conversations may become sterner over the course of time if there’s no evidence that the team member is trying to improve.

Suppose this team member isn’t making progress and doesn’t appear to care. Eventually more severe consequences must be taken. This could include a demerit type of action involving a write-up for the team member’s file. A second write-up might result in a probationary status for the team member. At the end of the probationary period – two weeks, 30-days, etc. – the team member could be terminated if the issue hasn’t been resolved.

Other techniques for holding team members accountable might include re-assignment, suspension, demotion, or a reduction in compensation. In the case where a person just isn’t cutting it, a re-assignment to a different role might be a relief and save a valuable member of the team. I’ve seen cases where the individual is really trying but just isn’t meant for the job. A re-assignment needs to be mutually agreeable – if not, a termination would be a better avenue.

We had a situation where a senior member of our firm was abusive to the administrative staff. She was repeatedly counseled and advised that this behavior was unacceptable. We then threatened to suspend her for two weeks for the next infraction. After another incident of abuse, we followed through on the suspension. I was sure she would quit but she didn’t. When she returned there was never another instance of her abusing the staff.

Accountability takes many forms. The most important thing for an organization is to identify the different methods for accountability and have a process for their use.   

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all the other major eBook formats.

Little Steps to Sweet Success

A friend of mine has a company he started several years ago and he’s on an unbelievable roll. If he’s not there already it won’t be long before his top line revenues exceed nine figures. When I first met him his business was grossing nearly $10 million. Not only has he seen a gigantic increase in his sales, but his profitability is off the charts. I fully expect to read about him in Forbes one of these days. How has he done it?

My friend is not a particularly flashy guy. He didn’t design fancy strategies or engage in crazy risks. Instead, he concentrated on taking little steps. You or I might see them individually as pretty mundane. But when viewed collectively these small steps have become giant leaps, propelling his organization to dizzying heights. What have I learned over the years about how my friend has built such a successful company?

In the early days my friend was the classic bootstrapper. He literally did everything. He and one key associate were the “executive” level management. They paid attention to the little details and obsessed over their customers. I remember urging my friend to spend more time working “on” his business than “in” it. Over time he took this to heart and began to be more strategic. But initially he was the chief cook and bottle washer as well as the CEO.

Also in the beginning, this man was allergic to debt. He re-invested his profits and made sacrifices to get through the leaner times. I suggested that he procure a line of credit to which he responded, “Why? I don’t need it.” I explained that at some point in the future he would need a lending relationship with a bank and that he should establish it sooner rather than later. He could borrow against it and then pay it right back if that would make him feel better. Ultimately he did obtain a line of credit and it was eventually quite helpful in accelerating his growth.

My friend was very particular about the business he would take. There were opportunities abound, but he showed great discipline in staying in his lane. He did not set out to be the biggest company in his industry, nor did he care if he developed a national footprint. By only taking assignments that he knew he could handle, he avoided the pitfalls that many entrepreneurs have made (including yours truly) by gobbling up every piece of business they could. At first I thought he might have an affliction of limited thinking. But I was wrong. Though it wasn’t articulated, it was obvious that he had a winning formula that was taking shape as a result of his intuition.

Over time, my friend learned how to scale his company. He gradually created the infrastructure necessary to meet the needs of more and more customers. Today he hires more than 50,000 people a year to staff the industrial operations of his customers. He attributes his continued growth to his ability to identify and value talent. The “value” part is especially intriguing. He genuinely cares about the team he has assembled. It would be easy to view 50,000 workers as a commodity. But he doesn’t. My friend goes to great lengths to make certain that everyone is treated fairly and with respect.

Above all, he’s played it straight as long as I’ve known him. He makes certain that he only hires team members who are legal and I’ve never seen him cut corners. Over many breakfast meetings and other encounters, I’ve observed this man to be grounded in principle and integrity. We’ve all heard about high-flying businesses that came crashing down when it was revealed that they had been involved in some form of cheating. My friend is Mr. Straight Arrow and has marched to that tune from Day One.

Overall, I think I can ascribe his level of success to his ability to execute. Some leaders are born to perform – my friend seems to do so effortlessly. I’m sure he’s stubbed his toe along the way. But I’m not aware that he’s made any major mistakes that would have jeopardized his future. I can’t say that he was studious about creating strategic plans and organizational charts or subscribed to the Harvard Business Review. Maybe he did. My guess is that he simply exercised a great deal of common sense and had an amazingly deep understanding of his industry.

My friend is a living example of how taking little steps can lead to sweet success. What he has done can be instructive for the rest of us as we grow and flourish as entrepreneurs.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 79 – The Disneyland Story.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.