The Fulfillment-Focused Entrepreneur

Posted on February 16, 2025 by anentrepreneurswords

I don’t want our customers to be satisfied. Put another way, customer satisfaction is not our objective. I also don’t want our team members to be satisfied. There, I have said it. I will bet you are thinking that there is a punchline somewhere in all of this. And yes, there is. But let’s dig a bit deeper before getting to the bottom line.

When we serve others, we certainly want them to be satisfied – right? This seems like a perfectly rational objective because we all know what happens when a customer or team member is dissatisfied. So, when a customer (or team member) makes a request, we do our best to satisfy that request. We generally believe that when someone is satisfied, they are happy. Here is an interesting dilemma. Suppose we have done everything we can to satisfy our customer; they tell us they are happy, but then they quit anyway. What is up with that?

One of our companies is involved in managing apartment properties for our own account and for third-party clients as well. I can remember several times over the past many years that a long-time client told us he was perfectly satisfied with our service, only to make a change and hire another firm. We were assured that we had done nothing wrong and other circumstances stimulated the change. In some cases, the client was consolidating the management of all his properties with a national property management firm. In another instance we were told that the client had a relationship with another company and though he was satisfied with our performance, he thought he might do better with the other firm. Naturally, there is a strong level of disappointment when we hear that someone is satisfied and yet they are still making a change. What in the world are we to do?

OK, here comes the punchline. Customer satisfaction is not enough. Team member satisfaction is not enough. Customers and team members leave even when they are completely satisfied. Attempting to achieve customer and team member satisfaction is a siren song that will lure us into the rocks and sink our ship. Instead, we need to focus on fulfillment. Fulfillment is a much higher state than satisfaction. It is a concept that is like exceeding expectations but is even more than that. Trust me – you will not get any help from the dictionary on this one. It says that to fulfill is to satisfy. I think the dictionary’s definition misses a very important nuance here.

Suppose an apartment resident calls and reports that her kitchen faucet is dripping. If our maintenance technician goes to her apartment and completes the repair, then he has satisfied her request. However, if he goes and fixes the faucet, and then checks several other physical elements in her apartment and fixes other items that he finds, then we are moving toward a level of fulfillment for the customer. Total fulfillment comes when there is nothing else a customer could possibly want or need, even if he or she has not articulated it. In other words, we have anticipated every possible scenario that could impact the customer, and we have taken all the steps we could to resolve unforeseen issues and create an over-the-top experience. This was what was missing when we lost a client who told us he was satisfied. We had not gone above and beyond to create the over-the-top experience that achieved total fulfillment.

Customers and team members leave or quit all the time when they are satisfied. Usually, it is because they are not aware of a better alternative. But when that better mousetrap is presented to them it is not hard to understand their motivation for making a change. Changing our focus from satisfaction to fulfillment increases the odds in our favor that we possess the better mousetrap.

Achieving fulfillment for our customers and team members requires a combination of commitment, innovation, understanding, vigilance, appreciation, and gratitude. Fulfillment is the best mousetrap in today’s highly competitive entrepreneurial environment.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Blessed Entrepreneur

Posted on November 3, 2024 by anentrepreneurswords

We all have aspirations. So, what kind of an entrepreneur do we aspire to be? I would like to be a Blessed Entrepreneur. How would this manifest?

The Blessed Entrepreneur has a rock-solid set of principles and core values. He or she marches to a tune of integrity and honor. Decisions are made in part with an eye toward how others are helped and most certainly an avoidance of intentionally hurting anyone. The purest test of this individual comes when a choice must be made between earning substantial profits by “cutting corners” or doing the right thing that generates little or no gain.

The Blessed Entrepreneur sees the glass not half empty or half full. This person sees many glasses overflowing and is always in deep gratitude for such bounty. A completely positive mindset is one of the strongest attributes of the Blessed Entrepreneur. Thoughts of lack and limitation are quickly swept away with optimism and hope; then translated into process and action that pre-ordains the desired outcomes. Even moments of doubt and challenge are transformed into opportunity and silver linings.

The Blessed Entrepreneur exudes quiet confidence. There is no arrogance – only competence. This confidence evolves through knowledge, experience and selflessness. The Blessed Entrepreneur is never too proud to ask for help or admit ignorance about a particular subject or situation. He or she is totally comfortable in his or her own skin. There’s no need to “put on airs” or pretend to be someone they’re not.

The Blessed Entrepreneur is the quintessential leader. This person is a role model and a collaborator. A command-and-control style is never utilized. Coaching is the approach most favored, and a clear vision is continuously articulated. The Blessed Entrepreneur inspires members of the team to do better and be better. He or she is always looking for ways to recognize the accomplishments and success of others. An intentionally positive culture is developed and nurtured.

The Blessed Entrepreneur understands his or her priorities. Outside of a vocation, this individual has a strong focus on living a healthy lifestyle. This includes regular exercise, eating right and getting regular medical checkups. The Blessed Entrepreneur is aware that good health impacts all other aspects of his or her life. Similarly, this person also pays attention to the family unit, spending quality time with a spouse or partner, children, parents, grandparents and other family members. Most important of all, being fully present defines quality time.

The Blessed Entrepreneur is financially prosperous but not because wealth is his or her goal. Instead, a passion for a profession drives this person to excel and discover new opportunities. This passion unlocks a powerful creative flow that results in amazing success. And part of this success can be measured in a level of financial benefit that becomes a by-product of the overall effort.

The Blessed Entrepreneur embraces change and fearlessly pursues innovative solutions to problems that are faced. The prospects of change stimulate excitement and a desire to lead the process that enables an orderly transition. There’s no hand wringing about the past – only a positive outlook for the future with an expectation that every day will be even better than the last. This attitude converts to boundless energy that is infectious for all those with whom contact is made.

Finally, the Blessed Entrepreneur lives a life of service to others. He or she is always looking for ways to offer a helping hand without quid pro quo. There is no need or anticipation for accolades and recognition. The Blessed Entrepreneur has an innate ability to spot those who need assistance whether it be a colleague, a friend, a family member or even a stranger. This giving of oneself may be small in nature or significant – it matters not.

Blessed Entrepreneurs lead complete and satisfying lives. They are committed to their aspirations which become inspirational for the rest of us.

The Opportunity-Seeking Entrepreneur

Posted on August 11, 2024 by anentrepreneurswords

Knock-knock. Who’s there? Problem. Problem who? This childhood riddle is emblematic of a common perspective that many of our daily encounters present problems for us. But are they really problems? I’m sure that an argument can be made that anything a bit perplexing or where a less-than-favorable outcome is realized, could be considered a problem. But why do we choose to believe this so often? Some of us by nature are problem-solvers (I’ve been known to fall in this category) and so we may see situations as problems to be solved. But I submit that there is a different way to look at this.

For the last many years, I’ve become more and more inclined to be an “opportunity-seeker.” And what a difference it makes to see things as less problematic and more opportunistic. Obviously, this is a subtle shift in mindset – does it really matter what we call it? I believe that it does because of how we tend to react internally to problems versus opportunities. Some of our natural feelings when facing a problem may be dread, fear, surprise, fatigue, victimization, overload, resignation, procrastination and apathy. All of these feelings are cloaked in negativity. Of course, there are positive ways to view problems and many of us may do so; but I’ll bet that the natural tendency is to focus more on the negative perspective.

On the other hand, becoming an “opportunity-seeker” is a proactive and positive way to move through challenging situations. Notice my language here. I didn’t talk about “facing” a problem. I didn’t talk about a “resolution.” Instead, I used the words “move through challenging situations.” This sounds effortless but it’s not. However, the process of “moving through challenging situations” does not have to be filled with our own emotional downside drama. And there’s one component to being an “opportunity-seeker” that makes it all worthwhile in my view. We get to unleash our creativity.

Creativity is one of the most positive energies that we can experience. It’s much more expansive than just figuring out how to fix something. Metaphorically speaking, creativity enables us to make things bigger and better. I’m sure you’ve felt the frustration of trying to put together a puzzle where you simply can’t find the right piece. We just want to “fix” the situation by finding the missing piece and moving on – right? Contrast this with taking a pile of Lego® pieces and building an object right out of our minds-eye. That’s the difference between being a problem-solver and an opportunity seeker. Some situations will always require finding the right piece to the puzzle no matter how creative we want to be. But we can find a way to harness our creativity in every situation. In the literal case of the puzzle, perhaps we can become more imaginative in the way we sift through the pieces to find the right one. Or maybe we make a game out of it.

The office lease for our company’s space recently expired. Even though we’re a commercial real estate company we always leased space rather than owned it. In the past we were able to secure the leasing and management of an office building by offering to be a tenant and pay a market rent. After we sold the commercial side of our business to focus on apartments, we no longer needed to rent our corporate office space. We began the search for new office space nearly a year ahead of our lease expiration. Several buildings were possibilities and we got serious enough about one such building to make an offer to purchase it. In retrospect, it was a blessing that the seller was unwilling to come anywhere close to the price we wanted to pay, and the deal stalled. This building would have quickly been too small, and we would have been spread across three floors.

Then, I woke up in the middle of the night and the image of another building popped into my head. It wasn’t on the market, and I had had a long relationship with the building owner. We reached out and lo and behold – the owner was willing to sell. We completed a private transaction several months thereafter and now occupy beautiful space in a much larger (and more attractive) building, with plenty of room to grow, and in a much better location. I am so glad that we didn’t try to “force” the opportunity we were seeking with the other building. The problem we faced regarding where to re-locate was solved with relative ease and grace.

When we choose to stop seeing challenging situations as problems, we cease to limit ourselves to being only problem-solvers. Moving through challenging situations by looking for opportunities to be creative opens the way for feelings of joy, accomplishment, euphoria, happiness and satisfaction. Knock-knock. Who’s there? Opportunity!

Mousetraps²

Posted on May 29, 2016 by anentrepreneurswords

I don’t want our customers to be satisfied. Put another way, customer satisfaction is not our objective. I also don’t want our team members to be satisfied. There, I’ve said it. I’ll bet you’re thinking that there’s a punchline somewhere in all of this. And yes, there is. But let’s dig a bit deeper before getting to the bottom line.

When we serve others we certainly want them to be satisfied – right? This seems like a perfectly rational objective because we all know what happens when a customer or team member is dissatisfied. So, when a customer (or team member) makes a request, we do our best to satisfy that request. We generally believe that when someone is satisfied they are happy. Here’s an interesting dilemma. Suppose we’ve done everything we can to satisfy our customer; they tell us they are happy, but then they quit anyway. What’s up with that?

One of our companies is involved in managing apartment properties for our own account and for third-party clients as well. I can remember several times over the past many years that a long-time client told us he was perfectly satisfied with our service, only to make a change and hire another firm. We were assured that we’d done nothing wrong and other circumstances stimulated the change. In some cases the client was consolidating the management of all his properties with a national property management firm. In another instance we were told that the client had a relationship with another company and though he was satisfied with our performance, he thought he might do better with the other firm. Naturally there’s a strong level of disappointment when we hear that someone is satisfied and yet they are still making a change. What in the world are we to do?

OK, here comes the punchline. Customer satisfaction isn’t enough. Team member satisfaction isn’t enough. Customers and team members leave even when they are completely satisfied. Attempting to achieve customer and team member satisfaction is a siren song that will lure us into the rocks and sink our ship. Instead, we need to focus on fulfillment. Fulfillment is a much higher state than satisfaction. It’s a concept that’s similar to exceeding expectations but is even more than that. Trust me – you won’t get any help from the dictionary on this one. It says that to fulfill is to satisfy. I think the dictionary’s definition misses a very important nuance here.

Suppose an apartment resident calls and reports that her kitchen faucet is dripping. If our maintenance technician goes to her apartment and completes the repair, then he’s satisfied her request. However, if he goes and fixes the faucet, and then checks a number of other physical elements in her apartment and fixes other items that he finds, then we’re moving toward a level of fulfillment for the customer. Total fulfillment comes when there’s nothing else a customer could possibly want or need, even if he or she hasn’t articulated it. In other words, we’ve anticipated every possible scenario that could impact the customer and we’ve taken all the steps we could to resolve unforeseen issues and create an over-the-top experience. This was what was missing when we lost a client who told us he was satisfied. We had not gone above and beyond to create the over-the-top experience that achieved total fulfillment.

Customers and team members leave or quit all the time when they are satisfied. Usually it’s because they aren’t aware of a better alternative. But when that better mousetrap is presented to them it’s not hard to understand their motivation for making a change. Changing our focus from satisfaction to fulfillment increases the odds in our favor that we possess the better mousetrap.

Achieving fulfillment for our customers and team members requires a combination of commitment, innovation, understanding, vigilance, appreciation and gratitude. Fulfillment is the best mousetrap in today’s highly competitive entrepreneurial environment.

Can’t Get No Satisfaction

Posted on September 1, 2013 by anentrepreneurswords

Question: I held a dinner party recently for a number of business leaders and was disappointed that a couple of people I was counting on didn’t come. I’m sure they had legitimate reasons but it still stings a bit. What should I make of their absence?

Answer: Oh there are so many “maybes” here that it will be hard to pick one. Maybe they were sick. Maybe they had another engagement. Maybe they had a favorite television program that wanted to watch. Maybe they forgot. Maybe they don’t like you . . . Playing the maybe game will just drive you crazy. Here’s the revelation that might come from this experience. What about all the folks who did attend the dinner party? How about being grateful for them?

As entrepreneurs we have a tendency to always want more. Our business is off-the-charts, but we want more customers and more sales. We have more possessions than we ever imagined possible, but we always want more. We play a lot, but we want to play more. We want to eat more, drink more, find more excitement, and vacation more. Are we ever content with anything?

Wanting more isn’t necessarily a bad thing. It just depends upon why we want more. Do we want more because we are “competing” with someone else? Think about the guy who buys a newer and bigger boat because someone he knows just bought a new boat. His motivation is to always “one-up” his friend or acquaintance. Do we want more because we want others to see us a certain way? If we do something bigger and better perhaps we will gain greater approval from them. Do we want something more because we’re easily bored? I’ve known people who were scared to death to just sit alone quietly and do absolutely nothing. As a result, they are constantly on the go in an attempt to avoid ever being in this situation.

From time-to-time it’s healthy to examine our motivation for wanting more of something. Our entrepreneurial drive needs to be balanced against how we feel if we don’t get more. As with the dinner party, if we are able to celebrate that which we have and not feel anger, resentment or disappointment for that we which we don’t, then we are in a good place.

In 1965 the Rolling Stones released a tune entitled, “I Can’t Get No Satisfaction.” We can get satisfaction if we never stop wanting more out of life but pursue it in a grateful and balanced manner.

An Entrepreneur's Words to Live By

Lifechanging Ideas for Entrepreneurs

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