There’s an epidemic of massive proportion moving across this country at the speed of light. It has swept up the high and mighty – politicians, actors, corporate chieftains and many a lesser soul. Careers have been ruined and reputations destroyed. Why? All because of a pattern of bad behavior that is no longer being tolerated in society. Claims of sexual assault, sexual harassment and racism are reaching a crescendo with no sign of abatement. We have officially entered the Age of Shame.

Entrepreneurs need to pay particular attention to this trend. We have an opportunity to do great things, but we can easily be derailed by our own actions. This is really very simple. We must be respectful of others at all times – period. We don’t make inappropriate comments to or advances on anyone else. We don’t take actions that could be construed as discriminatory of others. We treat others as we would want to be treated.

There’s a dangerous downside to the Age of Shame. The frenzy of accusations has created a lynch mob mentality – aka – Cancel Culture. No longer are we innocent until proven guilty. Now, convictions are swift in the court of social media. There are no trials in the current “me too” environment. We can easily become ensnared in this cycle unless we take extra care to avoid it.

Harvey Weinstein, Al Franken, Kevin Spacey, Roy Moore, Mark Halperin, Bill O’Reilly, and Matt Lauer all have something in common. It’s called arrogance. These men thought their station in life entitled them to boorishness and worse. This sense of entitlement led them to become arrogant and fostered a belief that they were bulletproof. As entrepreneurs we may realize a great deal of success. The best way to inoculate ourselves from arrogance is to remember this. The more successful we become the more humble we should become. It’s easy to develop “swagger” with success. I’m not a fan of swagger. It’s too easy for it to become an in-your-face gesture which in turn can lead to the arrogance we must guard against.  

We can avoid the Age of Shame and its corresponding pain and replace it with our own Age of Gain. We have much to gain if we do it right. We can display the highest level of integrity and model the type of behavior that others can admire. We are color-blind, gender-blind, sexual-preference-blind, and national-origin-blind. Our objective is to focus on pursuing our mission and vision utilizing all the talent that we have available. Once again, the simple calculus is that we are respectful of others at all times.

The notion of respect is easy to understand. When our team members, our customers and our vendors feel respected, they are much less likely to take offense at something we might say or do that could be misconstrued. In other words, we buy goodwill that allows us the benefit of the doubt. Harvey Weinstein didn’t get the benefit of the doubt because he was such a tyrant. On the other hand, if everyone we know sees our motives as pure, an unintentional faux pas may be overlooked.

Character really counts these days. Rightly or wrongly there’s a lot of judging going on. Walking the straight and narrow truly matters. Being completely honest isn’t just a hallmark – it’s absolutely necessary to survive in the current environment. Keeping our reputation intact is essential to navigating the minefield of shameful accusations and hyper-reactions that we are witnessing daily.

When we are respectful of others at all times, we are less likely to be a casualty in the culture war that is raging. In so doing, we can sleep at night without worrying about the consequences that we might otherwise face.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.