The “We” Entrepreneur

Entrepreneurship is a team sport. Successful organizations are built on the collective effort of many talented and dedicated people. As leaders, we need to look for every opportunity to acknowledge the contribution of others. I’ve seen study after study that tells us that recognition and appreciation is very important to the culture that we are building – in some cases it is valued as highly as compensation and benefits. And yet there are countless instances where leaders shine the spotlight on themselves and take the credit for a successful endeavor. How does this manifest?

A business leader has been asked by a reporter how his company competed for and won a very large piece of business. Listen to how this statement sounds. “I have had a long-term relationship with the client and have worked for years to get to this point. I developed an innovative strategy that worked just as I thought it would. It’s all queued up so that all my employees must do is execute.” A more thoughtful leader might have said it this way. “We have had a long-term relationship with the client, and our team worked hard to develop and implement an innovative strategy that was spot-on. Our entire organization had a hand in this success, and we are grateful to each and every team member for their contribution. We especially want to thank Alice Doe and John Smith who led the effort.” Notice the second statement did not contain the word “I” a single time? It was filled with the words “we” and “our.” It acknowledged the entire team and focused the spotlight on those team members who were at the forefront of the initiative.

What does it take to become a “We” Entrepreneur? First and foremost, we must have a genuine and authentic attitude about who gets the credit. If we are secure enough in our own skin, we check our ego at the door and do whatever we can to shine the spotlight on the good work provided by members of our team. This means that we must reverse some of the patterns we received as children. When I was young and attending school, we were praised for properly answering a question posed by the teacher. While there was nothing wrong with this, it did create an attention-craving atmosphere for some students. We wanted to receive the approval from an adult which was our proof that we were worthy of their accolades. Parents, teachers, coaches, and a host of other adults were a party to this endless cycle.

Breaking out of the childhood approval-and-acceptance-seeking mode to become an authentic “We” Entrepreneur requires a couple of steps. First, we need to come to a deep understanding within ourselves that we are worthy. In the early years of my career this was a difficult concept because I had little to no experience. I felt a compelling need to prove to the world that I belonged in the big leagues. Eventually I found that when I excelled, my actions spoke louder than chest-beating. In other words, we develop the understanding of worthiness by challenging ourselves and steadily performing at high levels.

Once we have developed a strong sense of self-worth, we look for ways to focus on the accomplishments of others and celebrate when they occur. In other words, we fix the “inner” (me) first and then move to the “outer” (others). This will take practice. We won’t become adept at the “We” concept overnight as I, me, my and mine will creep into our consciousness periodically. Here’s something that helped me and I still do to this day. When I write an e-mail, a text message, a letter, or any other form of written communication, I review it before sending and remove any I, me, my and mine references and replace them with we, our and us, wherever it makes sense. This approach helps keep me mindful of my mission to be a “We” Entrepreneur and spills over into my verbal communications as well. And after doing this for an extended period, it will be more than just a communications tool – you’ll really believe it! We will see the value in the contribution of others and be truly grateful. At that point our acknowledgement will become a genuine part of our persona.

The “We” Entrepreneur is gracious and unassuming. He or she is always appreciative of what others contribute to the success of the team and makes a special effort to shine the spotlight accordingly.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The “Nice” Entrepreneur

In 1972 an American soft rock band called Gallery recorded the song, “Nice to Be with You.” I have always liked that song and believe it could reflect the personality of successful entrepreneurs. Think about all the people in your life and who you like most to be around. Is that person always complaining and negative? Or, is he/she upbeat and positive? A Harris Poll reported in 2013 that only one in three Americans were very happy. Obviously, there is a lot of progress to be made. We entrepreneurs can lead the way.

Entrepreneurs often get a bad rap. They are portrayed in the media and the movies as cold, heartless, ruthless and conniving. Certain politicians may characterize entrepreneurs as money-hungry and corrupt. We need to change this narrative and can do so every time we interact with someone else. How? I submit that when we are nice to be around, we can easily dispel the myths and stereotypes about entrepreneurs.

Now if you are rolling your eyes right now think about a single word . . . trust. Who do you trust more – a genuinely happy and friendly person, or someone who is sour and inconsiderate? I have not done a scientific survey on this question but informally asked a number of my friends and colleagues. It was nearly unanimous in favor of trusting someone who is nice. Our success is built on others trusting us, our team, our products and our services. Why wouldn’t we want to stack the deck in our favor?

Let’s take stock and see what we can do to ensure that others see us as nice to be around. I used a word in the last paragraph that is of critical importance, and that word is genuine. If we contrive our niceness it will be apparent and will cause others to think we are slick and manipulative. We must be real about who we are and develop the traits and tendencies of a happy person.

Here are some ideas that can endear us to others:

  1. We think of others first. When we can make someone else feel valued and appreciated, their happiness quotient increases exponentially. In a restaurant when the service is great, I like to look the server in the eye, call them by name, smile and tell them what a great job they are doing. And the enormous grin (and sometimes tears) I get in return absolutely makes my day. Taking a servant’s attitude – where I am here to help and serve you – helps me avoid the feelings of entitlement that afflict some successful entrepreneurs.
  2. Be an optimist and positive. No matter what happens I see no point in wallowing around in despair and negativity. It’s like being in quicksand – no one wants to get in it with us! We want to attract people with whom we can build trust and relationships. That is much easier to do when we are giving off good vibes rather than being a Gloomy Gus.
  3. Avoid the limelight. Have you ever known someone who does nothing but talk about herself/himself? I have been to more than a few cocktail parties where I’ve been cornered by these individuals. And I am reminded how much I do not want to be like them. In fact, I prefer to ask questions about other people and what they do more than I care to talk about myself. It is not that I have anything to hide. I guess it’s just that I was taught as a child that the world doesn’t revolve around me.

When we are genuinely a nice person the odds increase for building a trusting relationship. We can make this happen by thinking of others first; being optimistic and positive, and avoiding the limelight.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.