How curious are you? This may seem like a curious question (pun intended) for me to be asking. But follow along. Remember when we were in elementary school how the world looked so huge? We were in awe and wonderment of all there was to learn. When my daughters were young the phrase I heard the most was, “Daddy, why ______” – then fill in the blank. Why does the sun come up in the east instead of the west? Why do dogs bark but chickens cluck? And the list goes on forever. The point is, as children we were curious about nearly everything.

As we get older our curiosity changes and our questions are generally more mature. Naturally we’ve learned a lot over the years and sometimes it’s easy to get stuck in a “learning dearth” rut. In other words, we ask fewer questions and seek fewer answers. If we’re not careful we can become very one-dimensional, wrapped in our comfortable cocoon and drifting along on the river of life. I’m not being critical, but as entrepreneurs, we can be more effective and accomplish more if we maintain our curiosity. Asking why often leads to innovation. Why do certain processes exist within our organization? How could a particular product be improved? What could we do to provide better customer service?

There are a number of things that we can do to maintain the curiosity bug. Reading different publications (not just business books) on a regular basis is stimulating. This might include such topics as human interest, hard news, politics, religion, travel, philosophy, humor and sports. The Internet is today’s version of the World Book Encyclopedia – on steroids! Sometimes I’ll simply surf an obscure site just to see what’s there. A walk through Home Depot serves the same purpose. Frequent conversations with friends and colleagues are invaluable in stoking curiosity. Attend sporting events, the theater, concerts, seminars and other live activities. For me, I’m constantly asking the why, what, how, where and when questions in the context of everything I see and do.

We can become more creative and innovative by being intentional about arousing our curiosity. Blend this with some quiet, meditative time, and we find new ideas pouring into our consciousness. This quiet time is critical for it gives us the opportunity to empty our minds of all the clutter that accumulates through the course of the day. And the vacuum that is created opens the way for solutions to problems to emerge and for new opportunities to be born. But curiosity is the beginning of this winning formula.

If you feel like you’ve become a bit stale in the curiosity department, I recommend that you keep a simple journal for a few weeks. Record the things you do each day to stimulate your curiosity. Write down any new ideas that you have. See how many why, what, how, where and when questions you can ask . . . and answer. Don’t forget the quiet time that is needed each day to allow your curious mind to make sense of all of this.

Curiosity, creativity and innovation go hand-in-hand. We’re never too old to recapture that childlike curiosity that we experienced when we were seven.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.