Imagine a warm summer night, a meadow away from the city lights and a cloudless, moonless sky. A blanket is spread on the ground and you stretch out on your back and gaze at the heavens above. Trillions of pin dots twinkle back at you. Suddenly, as luck would have it, a streak of light crosses right in front of your eyes – a brief moment of intense action in an otherwise passive setting. Yes, a meteor is truly a sight to behold and provides a metaphorical warning to us as entrepreneurs.
The romanticism of a shooting star quickly gives way to the realization that we have just witnessed a piece of interplanetary debris burning up in the earth’s atmosphere. The operative words here are “burning up.” In entrepreneurial parlance, we’re talking about “burnout.” We all know what burnout is, so I don’t need to describe its symptoms. In fact, we’ve all probably experienced burnout in some form over the course of our careers. More important are two central questions. How do we prevent burnout in the first place? And how do we get out of burnout if it already holds us captive?
Preventing burnout in the first place is actually easier than figuring out how to get out of it once we’re in it. Consider this example. Jeff is focused on his software training business in laser-like fashion. He eats, sleeps and breathes software training and hasn’t had a vacation in six years. The business is growing in a very profitable fashion, but Jeff worries every day that if he takes his eye off the ball, his competition could easily overtake him and he’d begin losing money. He justifies his herculean efforts as the right way to provide for his family (but he’s missed eight of his son’s last ten soccer games). By contrast, Amy has a competing software training business. She is passionate about her company which is growing like Jeff’s and is also profitable. Amy has learned through time management techniques and following a carefully thought plan, how to be incredibly productive while she’s at work. She serves on a non-profit board, exercises and meditates every day, volunteers at a local homeless shelter, plays tennis and takes a ten-day vacation every six months. It’s pretty obvious which entrepreneur is a prime candidate for burnout. Because she has embraced a life balance, Amy is more creative and innovative. When Jeff finally hits the wall Amy will blow on by him because she has learned how to build a strong team to which she can delegate.
Extracting ourselves from the clutches of burnout is a real challenge. The first step is to go back to the basics and determine if our vision and mission are the same now as they were when we were filled with passion at the outset of our endeavor. Do they need to be tweaked? What made us passionate about what we started doing in the first place? Are our core values intact? Reconnecting with our passion is critical and can only happen when we become grounded in our vision, mission and values. Without this re-set we cannot know for certain if the passion is truly alive.
Next, we need to make the choice to move toward a more balanced approach to life. Nothing prevents us from adopting Amy’s M.O. Experts say that it takes three weeks to form a habit. Every day we must become intentional about identifying and implementing the different elements that will compose our newly balanced life. Getting out of ourselves and doing good things for others is one of the best ways to break out of the burnout cycle.
Finding a balance in life is the best preventive medicine for warding off burnout . . . and for getting out of it. While shooting stars are spectacular to watch there’s no need to be one.
This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.