Robin goes to work every day at the consumer products company where she has been employed for the past two years. She faithfully performs her roles and accountabilities and has received relatively high marks from her supervisor. In fact, she has never taken a sick day and is proud of the fact that she’s never missed a day of work other than scheduled holidays and vacations. But recently, Robin has begun to feel more and more like she’s on a hamster wheel. She believes her compensation is relatively fair and she likes what she does. However she often wonders about what she might be missing at another firm.

Robin is feeling unappreciated and undervalued. No one has been disrespectful or mean to her, so that’s not the problem. More than anything no one outside of her operating unit seems to really care whether she’s part of the team or not. It’s this level of apathy that’s eating at her. She sees the “big boss” almost every day, but he’s never once spoken to her. She rationalizes this by acknowledging that there are over 1,000 employees in the company and it’s impossible for him to know everyone. Still, her accomplishments are seemingly unnoticed and taken for granted.

The scenario just described is repeated countless times every single day across a wide spectrum of companies – large and small. There are multiple studies showing that feeling valued is more important to many people than what they are paid. And this is not a problem that is easily solved with a large company event, a cruise or other significant activity. No, our team members need to feel valued on a regular and ongoing basis.

Leaders need to understand that helping others to feel appreciated and valued is one of the most important functions we can perform. It requires a genuine and authentic mindset that we are here to serve. Yes, you read that correctly. We are servant-leaders. The objective is to look for every way we can to make others feel important and fulfilled. It’s not a mindset that we can turn on and off depending upon who we encounter. We can start creating this mindset by trying to find something good and positive about every situation and everyone. When we are served in a restaurant, we can call the server by name and tell him or her what great service was provided. In public spaces there are always people cleaning the floors or polishing the glass. We can compliment them on how they are creating a sparkling appearance.

We continue to practice our appreciative mindset at our workplace. We make certain to greet everyone we walk by and call them by name. We go out of our way to acknowledge the efforts of others and thank them for their contribution. As leaders, it’s our job to encourage other leaders to create a culture of gratitude.

An initiative we launched several years ago involves sending a letter to each of our team members on their work anniversary. It’s a form letter that changes annually and is signed by me as the CEO. But we’ve taken it a step further. A spreadsheet is created onto which is recorded comments about each team member’s accomplishments provided by his or her supervisor. Toward the bottom of the letter I hand write a personal note – several sentences – citing these individual accomplishments and thanking the team member for being a part of the team. I write several hundred of these every year and can tell you that it’s one of the high points of my month. I also call team members when I hear about exceptional performance and express my appreciation for their service.

It’s equally important for our team to feel as though their input is needed. Mandates from on high are sometimes necessary, but soliciting feedback from team members and involving them in the decision making process whenever possible promotes buy-in. And we need to make sure when people speak that we listen and act accordingly. There are many great ideas and practical solutions that can be accessed from such a collaborative approach.

Acknowledging value and showing respect starts at the top of an organization. If the executive leadership doesn’t incorporate this as part of the cultural fabric, it’s not likely that it will be a priority for others either. If the “big boss” would simply say hello to Robin and show a little interest in her and what she does, it’s unlikely that she would feel the way she does.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 67 – PM.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.