Baby Boomers and Millennials. Two massive generations – 74.9 million Boomers and 75.4 million Millennials, and as different as night and day. But then, most generations are quite different. And I’m sure that every older generation shakes its collective head about the younger generation. The music, the attire, the idioms and the social mores are all puzzling to both. There’s no doubt from a work perspective that Boomers and Millennials aren’t always on the same page. For the sake of generational harmony I want to offer some ideas that hopefully will be helpful in bridging the gap.
- Use the phone. As a Boomer I’m a telephone guy. I use e-mail extensively but have learned that it’s not always the right communications tool for every situation. Why? Because it’s one-dimensional. E-mail – and I include text messages, Facebook Messenger, LinkedIn messaging and Snapchat in this category – is dangerous for complex subjects that requires interpretation, and for situations where there is the potential for conflict. I’ve seen too many instances of hurt feelings stemming from what someone read (and misinterpreted) in an e-mail. Many of my Millennial friends and colleagues aren’t as inclined to use the telephone. I urge them to do so when the subject needs more than just a factual recitation.
- See people in person. No, this advice does not contradict what I previously said about using the phone. The personal touch is all about building relationships and culture. It’s much harder to do sitting behind a desk or a computer screen. I really enjoy getting out of my office multiple times during the day and going to see someone else in person – inside and outside our office. This gives me a chance to “read” the feelings of another person with whom I’m interacting. And I can clarify anything about my communications when I notice puzzlement or discomfort emanating from the other party. By the way – if I can’t meet someone in person, I’d much rather connect via a videoconference than just an audio phone call for all of the same reasons.
- Build relationships. Meeting people in the flesh is all part of the relationship building process. And relationships are the lifeblood of success in entrepreneurship. I subscribe to the philosophy that I want to avoid trying to “sell” anything to someone else. Instead, I want to be in a position to help them “buy.” I strongly believe that this is much easier to accomplish through relationships. Ultimately the foundation for my relationships is service. I want to serve other people in whatever way I can without the thought of quid pro quo. I’ve seen firsthand how the world embraces this. When I do good for others without any expectation from them in return – great and wonderful things happen to me. It’s that simple.
- Develop resilience. Millennials, guess what? We Boomers may have been too protective of our offspring when they were young. Life isn’t fair and the same goes for business. When we avoid all thoughts of victimization and concentrate on perseverance we eventually succeed. Quitting is not an option but being smarter than the problem is. Get up off the ground, dust yourself off and figure out a different way to get the result you are seeking.
- Differentiate. Speaking of a different way, the world keeps becoming more competitive. It’s more important than ever to find a way to differentiate our products, services and even ourselves. This means becoming more creative, more innovative and more customer-centric. Believe me when I say that understanding true differentiation requires a lot of heavy lifting. Those who think this is a relatively easy task are missing the fact that there’s a great deal of nuance in differentiation. This means that the customer must really perceive the value of differentiation – it doesn’t matter that’s how we see it.
- Be prepared to sacrifice. We all want work/life balance. But I’m sorry to say that it’s not always possible. As Boomers, it was ingrained in us that hard work was necessary to get ahead. That meant “paying our dues” and making many sacrifices early in our career. As Millennials, you may not have to be as obsessed as were we. However you will have to make sacrifices at some level to achieve great things. We worked hard and a lot. You will need to work hard, but you can also work smart. The key today is to replace working a lot with working smart.
Baby Boomers and Millennials have much to learn from each other. I believe that the advice I’m offering as a Boomer transcends generations. Hopefully you will find it helpful in your life.
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This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.