Monthly Archives: March 2025

The Disruptive Entrepreneur

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What do World Book Encyclopedias, the Sony Walkman, public pay phones, cassette tapes, floppy disks, Palm Pilots, and manual typewriters have in common? OK, I realize it is an easy question – they are all obsolete products. But the real question is why they became obsolete in the first place. You may be thinking, “Other more advanced products came along and replaced them.” True again. But why didn’t the makers of these products create newer and more advanced versions? And therein lays the dilemma. I am going to make a sweeping generalization here to prove my point – and the individual situations may have been more complex than I am purporting. The bottom line – there was a failure to embrace change and a desire to embrace the status quo.

For many people change is scary. It is filled with uncertainty and risk. Think of all the businesses you know about that have adopted the philosophy, “If it ain’t broke, don’t fix it.” Yet, maintaining the status quo is actually falling behind. Why? Because we are in a highly competitive age where information flows more quickly and more substantively than at any time in history. Someone is always looking for a better way to do everything all the time. What steps should we take to avoid becoming the next World Book?

Step One. Constantly stay in touch with the customer. We need to mine every customer interaction for the data that can be produced. And we need to create customer interactions outside the regular purchasing process through surveys, focus groups, etc. What do our customers like about our product or service? What don’t they like? What do they like and dislike about our competitor’s product or service?

Step Two. From our ongoing customer feedback process, we can continuously fine tune our product or service offering with incremental improvements. This enables us to keep from falling behind in the competitive race.

Step Three. In addition to staying in touch with the customer we should also be totally immersed in what is happening within our industry. Trade publications, conferences, blogs, and ongoing relationships help keep us on top of trends, opportunities, and threats.

Step Four. This one is the biggie. We can make a choice as to whether to be a disruptor or be the disrupted. A disruptor is an innovator who turns an industry on its head with a radical idea. Those who choose to stick with what they are already doing are vulnerable to becoming a victim of this marketplace disruption. Some industries rock along for years with little or no disruptive innovation. In others (technology, for example), disruption occurs daily. Even if we do not create a huge and splashy disruption of some sort, the fact that we continue to try and do so will often be enough to keep us on the cutting edge.

One of the most prominent disruptors of our time is Sir Richard Branson of the Virgin Group. He has a mindset of looking at various industries and seeing an opportunity to innovate. Then he does it. Often it works – sometimes it does not, but few can argue the success he has had with more than 400 companies.

Resting on the laurels of success is a dangerous game. I imagine at one point in time Walkman sales were off the charts and the folks at Sony were feeling pretty good. And then, BOOM, the ride is over. It is important to keep our foot on the metaphorical gas pedal. Keep marketing no matter what. Build a backlog. Take the utmost advantage of good times. But . . . always remember and practice Steps One through Four. It is the best vaccination for obsolescence.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Entrepreneurial Legacies

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Much has been written about legacies. I would like to explore the topic as well, but with a bit of a different slant. One of the first questions usually asked is, “How do you want to be remembered after you are gone?” Does the name Daniel K. Ludwig mean anything? How about Oliver H. Payne or Donald Fisher? All three of these people were billionaires. Ludwig (1897-1995) was a shipping magnate; Payne (1839-1917) was a partner with John D. Rockefeller in Standard Oil, and Fisher (1928-2009) co-founded The Gap clothing chain with his wife. The point is that each was a very, very successful and rich man and yet most of us probably never heard of them. So much for wealth being a legacy.

Here is the thing. After we are gone almost every single one of us will not be a passing thought for our descendants, much less for the public in general. Of course, our immediate family will remember us . . . for a while. My dad has been gone since 1988 and not a day goes by that I don’t think about him. But I doubt seriously that either of our daughters does. Is this sounding macabre or depressing? It shouldn’t. It is just the way life is. Memories of our walk on this planet are like footprints in the sand. They are there for a fleeting instant and then they are washed away.

I personally don’t care if I’m remembered at all. But here is the silver lining in all of this. We can live on forever through the good work that we do today. A couple of things matter to me the most where legacies are concerned. First, I want to make sure that the companies that I have helped to create exist for the long term. There are hundreds of families whose loved ones are my team members. It is important to me that these families live and thrive long after I am gone. Building a sustainable organization is the linchpin for making this a reality. This means that our corporate infrastructure must be robust; our financial condition strong; our core values are constantly at the forefront, and we remain committed to our long-range vision.

The other aspect of the legacy I wish to leave involves philanthropy. I do not want a building, a street or anything else to be named after me. My wife and I are committed to investing some of our hard-earned dollars in philanthropic causes that help other people. Educational scholarship programs that provide funding in perpetuity are one of the steps we have taken in this regard. Helping other entrepreneurs build their own sustainable companies through mentoring is another passion of mine. And I am not interested in waiting until I die to begin realizing the results of our philanthropic efforts. I want to see the results today – not decades from now after I am dead and gone (and cannot witness the results then anyway!).

The legacy we choose to leave is very personal for each of us. I am not about to pass judgment on these choices. However, one thing that is for certain is that it is unlikely that any of us will be remembered a generation or two after we are gone. So, it probably makes sense to think about making our mark on the future in a way that will be more enduring than our name and our face.

We will be remembered not for who we are today, but for how we benefit mankind tomorrow. The choice is ours whether this memory will be footprints in the sand or permanent steppingstones to a better world.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Enamored Entrepreneur

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Let me set the scene. You just hired a young new hotshot. This person has had a meteoric career to date, and you spent months recruiting him. He went to Harvard for his undergraduate degree and Stanford for an MBA. Right out of the blocks he has been hitting it out-of-the-park for you. His creativity and innovation are off the charts and he’s a real charmer. Everyone loves him and he is generating one success after another. What a dream situation – right?

There is no doubt that this is a dream situation. However, there’s also danger lurking. Why? Whenever we become enamored with someone, we run the risk of being blind to their shortcomings, and we all have shortcomings. Further we also may not be looking critically for coaching opportunities which short-changes our new team member. How is it that we smart entrepreneurs fall into this trap? Actually, it is very easy. Perhaps we had a less than satisfactory experience with someone our new hire has replaced. Or we may never have had talent like this in the organization before. It is very refreshing to have a smart person in our midst that can seemingly do no wrong. We never want the honeymoon to end, nor do we want to throw cold water on our new team member, lest we demoralize him or her early in the game.

Over the course of my career, I have seen plenty “golden haired boys and girls.” And after a while, the luster wears off a bit. Always. By no means does this indicate that we made a poor hiring decision. Walking in the front door for the first time, seldom is anyone really as good as they may seem – a fact for which we need to be reminded periodically. It is all about setting expectations. On Day One we are well-served to establish an understanding with our new team member whereby we will be providing continuous feedback. This will include both praise as well as constructive coaching. And, we must have a mindset that no matter how wonderful this individual might be, there’s always room to help him or her become better.

Here is how we might create a feedback process that works well for all parties. During the first 90 days we hold a short weekly meeting with our new teammate. We will structure it into four parts. First, we share our positive observations about what this individual has done well during the previous week. If something notable has been accomplished, we celebrate accordingly. Second, we share one or more areas where we would like to see more progress. This does not necessarily mean that we are being critical, but we should not hesitate to offer constructive criticism if warranted. Third, we provide information that may be pertinent for the coming week. Perhaps we want to lay out some new objectives, or maybe there is some company information to be conveyed. Finally, we allow time for our team member to ask questions or offer any observations he or she might have. After 90 days these meetings may be less frequent. The bottom line is that our rising star is conditioned to receiving feedback and we have been able to build a strong relationship from the very beginning.

Maintaining an objective perspective on new team members – especially those who show great promise – will help turn good talent into franchise-quality players. And it helps us remember that we can always be better tomorrow than we were today.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Hall of Fame Entrepreneur

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“Just concentrate on throwing the ball over the plate rather than breaking the sound barrier and be more varied and selective with your pitches.” That is the advice catcher Norm Sherry gave to future Hall of Fame pitcher, Sandy Koufax, in 1961. Prior to that Koufax had labored through several seasons of mediocre pitching. Once he solved his control problem, he became nearly unhittable, striking out 2,396 batters in his relatively short career. Koufax retired from the game in 1967 at age 30. Without a doubt, he went out as a winner.

When we think of winning, what comes to mind? Most of us would say that we have achieved the success of victory – that is the obvious answer. But when we’re asked how we won the answer becomes a bit murkier. So, exactly how do we win? Do we simply throw the ball harder than anyone else? Or is there something deeper?

As we study great winners in sports and other walks of life, one thing becomes abundantly clear. Great winners are fanatical about the basics and fundamentals of what they do. We have all heard how the basics and fundamentals are the foundational elements to success. And yet many times we just want to swing hard and hit the ball into the left field seats. The result is that we often strike out. Lesson #1 – we’ll strikeout less and win more if we pay attention to how well we are executing the basics and fundamentals of our game. In business, perhaps we have enjoyed a winning streak lately. Human nature may cause us to take our foot off the accelerator and start enjoying the ride. What happens then? Maybe our winning streak comes to an end. We have not spent the time and energy continuing to cultivate relationships. We are not making the follow-up calls that we used to make. And we aren’t doing the homework necessary to understand what our customers really need and want.

Sandy Koufax would be an anomaly in today’s sports environment. He shunned the spotlight and stayed out of the public eye. He loved violin music – it is said that Mendelsohn was one of his favorite composers. He chose not to chase the money and quit the game rather than risk further injury to an ailing arm. He was his own man which is a special mindset. Lesson #2 – ignoring the noise in the world around us and maintaining our focus puts us on the path to winning.

Winning is seemingly about competing – right? Well, yes and no. If we are out to “beat” someone else the chances are higher that we won’t. In other words, if we become fixated on how to beat the competition, we are really ceding our power to someone else. Why? Because our focus has shifted away from what we need to do to execute in the necessary fashion, and we are now conjuring a methodology that we think will give us a competitive advantage. Unfortunately, we have forgotten that the way we win is to ignore the noise around us and execute our game plan in a flawless manner. Lesson #3 – don’t allow our competition to dictate the terms and conditions for winning.

Zig Ziglar famously said, “You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” I used the term “special mindset” in this blog. The only thing special is the absolute, 100% core belief that we deserve to win, and we will win. But there is one more piece to this puzzle. We must relax into winning. If our intensity is too great, we can easily deviate from the basics and fundamentals and overcompensate. I have seen terrific baseball pitchers that start losing because they are so amped up that they try to “throw” the ball and over-control it, rather than relaxing and “pitching” the way they know how. Lesson #4 – to win, we must believe that we will, and we must remain relaxed while doing so.

Winning is a relatively simple formula that involves always executing the basics and fundamentals; ignoring all the noise that is going on around us; playing our game and not trying to beat the competition and believing without any doubt that we’ll win. Oh, and yes, relax. Putting it altogether ensures that we all will be Hall of Famers in our own right.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Mentally Tough Entrepreneur

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On May 15, 1963, astronaut Gordon Cooper blasted into space on Mercury-Atlas 9. The Mercury capsule was 10.8 feet long and 6.0 feet wide. The duration was 34 hours and 19 minutes 46 seconds at a maximum velocity of 17,547 miles per hour and an altitude of 166 miles.

Alex Honnold is a world-renowned big wall free solo rock climber. He is particularly famous for climbing Yosemite’s Triple Crown – The Nose (El Capitan), Mt. Watkins and The Regular Northwest Face of Half Dome – completed in 18-hours and 50-minutes. Free solo climbing is done without ropes, pitons, or carabiners.

Navy Commander Jeremiah Denton was a POW in North Vietnam for eight years (1965-1973) four of which were in solitary confinement. He was forced to participate in a 1966 televised press conference during which he blinked the letters T-O-R-T-U-R-E in Morse code. After his release from captivity, he retired at the rank of Rear Admiral and became a U.S. senator from Alabama.

What is the common thread that runs through all three of these individuals? Of course, their physical stamina is obvious. But perhaps even more amazing is their mental toughness. I cannot imagine what it would have been like stuck in a tiny Mercury capsule all by myself hurtling through space at an incredible speed. What if something went wrong and I could not get back down? Or how about being 2,300 feet up the 3,000-foot face of El Capitan with no ropes or anchors and suddenly feeling sick? And being tortured and isolated for years in a prison camp is incomprehensible. Without mental grit, think about how easy it would have been to go stark-raving mad in each of these situations and just totally lose it.

Fortunately, as entrepreneurs we are generally not faced with situations that threaten our mortality. But developing a strong mental state is critical to our entrepreneurial success. There are many situations that we encounter that call for mental toughness. If we waver or lose our way, we can lose a whole lot – financially, in terms of relationships, team members and reputation.

Exactly what should we do to become mentally tougher? First, how do we contemplate and deal with failure? Failing is actually a crossroads for us. When something doesn’t work the way we had planned we have a choice to make. We either give up or we get back up and keep trying. Feelings of pain and discomfort create patterns that our brain wants to avoid in the future. True progress is made when we decide to move forward past the pain and into a state of endurance.

Second, we need to identify the self-imposed limitations that hold us back. Do we have routines that have become ruts? If we keep pushing the goal, we achieve real growth. Breaking out of old habits and happily accepting new challenges is mentally stimulating and helps us become conditioned for success. As is always the case, constantly maintaining a positive attitude is an enormous step toward becoming mentally tough.

Finally, we visualize the result then write the script for the journey to get there. Mental toughness cannot be achieved aimlessly. We must have an end game in mind. Gordon Cooper wanted to finish the mission and get home safely. Alex Honnold wanted to get to the summit of El Capitan. Jeremiah Denton wanted to put his feet back on American soil. In each case they had a clear objective and kept it front and center at all times.

To become mentally tough, we embrace failure and use it to create endurance. We discard self-imposed limitations and through positivity, set the table for success. Ultimately, we paint a clear picture of what our success will look like and then execute the strategy and tactics that take us there.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.