Farewell to an Iconic Entrepreneur

On January 3, 2019, one of the legendary icons of entrepreneurship stepped on a rainbow. Herb Kelleher died at age 87 after living a storied life. Kelleher famously co-founded Southwest Airlines in the late 1960s. He was practicing law in San Antonio when a client brought him an idea to launch a new airline in 1967. Competing airlines did everything they could to prevent the new airline, originally incorporated as Air Southwest Company, from getting off the ground. Lawsuits were the only thing flying for several years, and at one point the board told Kelleher that the venture needed to be shut down. Kelleher offered to fight the lawsuits and pay the court costs out of his own pocket at which point the board agreed to stay in business. It took four years and victories at both the Texas and the U.S. Supreme Courts – twice – before Southwest Airlines flew for the first time on June 18, 1971. His resilience and tenaciousness are credited for enabling Southwest to persevere and become the major airline that it is today.

Kelleher was general counsel and served on the board of directors, becoming chairman in 1978. In 1981 he became the full-time CEO and built the airline into a powerhouse as a result of his vision. At the time, the airline industry was highly regulated and when an airline started losing money, it would petition the Civil Aeronautics Board (CAB) to allow for a fare increase. As a result, it became exceedingly expensive for the public to fly – something that Kelleher saw as the opportunity of a lifetime. Initially Southwest was an intrastate carrier flying within Texas, making flying between Dallas, San Antonio and Houston affordable through ultra-low fares. Over the years the airline started flying outside the state of Texas but was hamstrung by the Wright Amendment – legislation designed to help the legacy carriers and hurt Southwest. The law required that Southwest could not fly from another state directly into Dallas’ Love Field without first stopping in an immediately adjacent state including Arkansas, Louisiana, Oklahoma and New Mexico. I can remember flying from Kansas City to Dallas and having to stop in Oklahoma City to change planes because of this requirement. Eventually the Wright Amendment was defeated in Congress and Southwest was able to operate like any other airline in the country.

Kelleher was a marketing genius and employed numerous outrageous stunts that endeared Southwest to its employees and to the public. He never took himself too seriously and is well known for his love of Wild Turkey bourbon and a daily dose of five packs of Marlboro cigarettes. When it came to compensation, Kelleher chose to take less in cash salary and more stock options. This approach helped considerably with the Southwest labor force (where the CEO was not receiving an exorbitant level of pay) and made him a billionaire two-and-a-half times over. He claims to have been a “flamboyant marketer but was fiscally conservative.” His shrewd financial prowess put Southwest on a path to profitability that is unmatched by any other airline – and few public companies in any industry. Since 1973, the company has been profitable every single year.

For decades, the culture at Southwest Airlines has been studied under a microscope by business schools and business leaders. It’s safe to say that Kelleher defined and sustained that culture for the 20 years he was the CEO and even after he retired in 2001 (he remained chairman of the board until 2008). He spent an enormous amount of time talking to employees and gaining understanding for what was working and what needed to be fixed. He loaded baggage onto planes every Thanksgiving Day; met technicians at 2:00 AM in a maintenance hangar; visited operators at reservation centers and spent time as a gate agent. According to Terry Maxon, in a 2015 article for the Dallas News, Kelleher dressed up like Elvis Presley, a woman, the Easter bunny, a leprechaun and a flight attendant to promote Southwest. Maxon went on to explain the corporate culture was that of a 1) scrappy underdog to the public; 2) fierce warrior to its competitors, and 3) warm, supportive and protective atmosphere for the employees.

Herb Kelleher was a larger-than-life model for us as entrepreneurs to emulate. He had all the requisite entrepreneurial traits – vision, tenacity, resilience, marketing skills, financial acumen, a cultural leader and a genuine love for people. Above all he had a passion for life. They broke the mold when Herb Kelleher left this planet. R.I.P.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link –

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Mickey Mouse’s Father – An Amazing Entrepreneur

I recently re-read a terrific biography by Bob Thomas called Walt Disney: An American Original. Thomas was a reporter and biographer who authored multiple biographies focusing on Hollywood celebrities. The Disney story is fascinating and is packed with incredible entrepreneurial anecdotes. As a kid in the 1950s and 1960s, I watched Walt Disney Presents and Walt Disney’s Wonderful World of Color on ABC and NBC. I remember attending the Disney movie Babes in Toyland in early 1962 at the local theater. And then of course there was Mary Poppins starring Julie Andrews and Dick Van Dyke in 1964. The pièce de résistance was a visit to Disneyland in Anaheim, California, with my family. Of course as a boy I had no idea what entrepreneurship was all about.

Roll the tape forward several decades and I find myself in awe of this amazing man. He epitomizes so many positive traits of a successful entrepreneur. For starters, he was one of the most optimistic individuals I’ve ever studied. Walt Disney was born in 1901 and began his career at age 18, and in the 1920s moved to California and launched Disney Studios with his older brother, Roy. The early days were lean – sometimes very lean. There were many weeks when the Disneys were scrounging for enough money to make the payroll. Roy took this very seriously and fretted considerably over their plight. But Walt was the eternal optimist. He would smile and say he never worried about money. He believed they would always figure out a way to survive. And he was right! Somehow the studio inevitably pulled a rabbit out of a hat and came up with the cash. Without Walt’s optimism and positive mindset, there would be no Disney legend that we know today.

Walt understood grit and perseverance better than anyone else. The Disney organization was just starting to come into its own when the Great Depression came crashing down upon the country. And yet Walt continued fine tuning his craft and creating cartoons that were well received by theater audiences everywhere. His optimism fueled this perseverance and every time he was knocked down, he was able to pick himself up, dust himself off and go back at it. This resilience combined with perseverance and a positive attitude was the key to surviving the dark days of the 1930s.

Creativity was another Disney hallmark. Walt got the idea to create a feature-length animated movie and introduced the world to Snow White and the Seven Dwarfs in 1937. No one in the film industry had every produced a feature-length animated movie and everyone doubted that such a production could succeed. Walt Disney proved the skeptics wrong and followed with additional masterpieces such as Pinnochio (1940), Fantasia (1940), Dumbo (1941) and Bambi (1942). When World War II took away many of his talented animators, he made movies under a contract with the federal government. While not nearly as profitable, the Disney organization was able to endure the war and remain in business. Walt’s creativity and ability to adapt to his circumstances were more entrepreneurial characteristics that led to his success.

He was a true visionary in every sense of the word. After succeeding with motion pictures, Walt foresaw the opportunity to create an amusement park that embodied the magic he had been delivering through his animated films. I can still remember that trip to Disneyland when I was five or six years old. I was overwhelmed by such an amazing experience. After Disneyland came his ideas for Disney World and Epcot in central Florida. Unfortunately, Walt Disney died from lung cancer in 1966 at the age of 65. The tragedy of this was the fact that he never witnessed the finished product of the Florida projects.

Walt was obsessed with detail and would often snoop after hours and look at the animator boards to see what his team was producing. Often the animators would arrive the next morning to find notes from Walt suggesting changes that would improve their work – and he was usually right about what he wanted. He demanded the highest level of quality for everything that bore the Disney brand. This was one of the major differentiators that enabled the Disney organization to consistently outpace the competition.

We entrepreneurs would be well-served to use Walt Disney as a role model. Wrapped into a single human being are the entrepreneurial traits of optimism and positivity; grit, perseverance and resilience; adaptability; creativity; vision; attention to detail and demand for quality. The impact he has had on our culture is indelible. The impact he has had in blazing a trail for entrepreneurs is profound.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 114 – Exactly What is Accountability?

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Existential Threats to the Entrepreneur

That’s an ominous sounding title for this blog – right? But not necessarily for reasons you might be thinking. When most entrepreneurs think about what can “kill them” – in a metaphorical sense – they might list undercapitalization, the inability to hire a qualified and competent workforce, or chronic issues with their product. While these can be serious problems, they are much less severe than the existential threats I’m going to discuss.

I believe that the most menacing threat to an entrepreneur’s existence is his or her own mindset. Do we truly believe we can succeed, or do we feel victimized and constantly under siege? Great entrepreneurs are eternal optimists. We know we can win – there’s no doubt about it. We will pivot when we have to, but we are absolutely convinced that we will reach the Promised Land – whatever that might represent for our endeavor. Entrepreneurs who are too skeptical or pessimistic are destined to fail. They become tentative and can be paralyzed when making important decisions. Negative Nellies will usually crash and burn. They live in a world of lack and limitation. They can’t escape the negative energy that always surrounds them and eventually impacts their team.

Hand-in-hand with the negative mindset is another existential threat – that of low resilience. Look, we entrepreneurs get beaten up a lot. We make a ton of mistakes. We hear from plenty of people who don’t like us or what we are doing. If we can’t get up off the ground when we’re knocked down, then we’ll die lying there – again, metaphorically speaking. And it’s not just the ability to bounce back that’s critical. We do so with a smile on our face and new resolve that we have actually taken a step toward success with our setback. Does that sound contradictory? It’s this kind of thinking – that we’re actually moving forward when it seems that we’re failing – that is the real definition of resilience. The existential threat melts away when we are always tougher than the problems we encounter.

The next existential threat is that of a lack of vision. Entrepreneurs absolutely must be able to see into the future. The ability to be a visionary also leads us to think more strategically and work on our business more than in our business. An entrepreneur who is a good operator but lacks vision will eventually “die.” It may be a slow death, but death nonetheless. Why? Because without a vision – especially one that inspires our team – we are simply stirring the pot. Over time, things begin to unravel. Key people leave because the future is unclear. Important customers leave because a competitor (with vision) has offered a more innovative product or service. Rather than create a clear vision, the operator-entrepreneur takes tactical actions to try and solve the problem. This may include belt-tightening measures or price increases, neither of which addresses the underlying issue. R.I.P.

Poor communications skills are another existential threat to entrepreneurs. This encompasses many elements. The entrepreneur who can’t persuade through artful communications won’t be able to sell his or her ideas to customers, team members or anyone else. The entrepreneur who is unable to communicate effectively will have difficulty building important relationships. When communications are non-existent or garbled at best, misunderstandings will occur and feelings are hurt. I have found that a very large percentage of challenges that we encounter are the result of inadequate communications. Entrepreneurial leaders must communicate clearly, concisely and constantly to eliminate this existential threat.

There’s one more existential threat that’s a biggie. Entrepreneurs who operate without integrity will eventually die. Our stock in trade is our integrity. It matters not how positive and optimistic we are, how strong our ability to bounce back, how grand our vision might be, and how well we communicate, if we lack integrity we’re dead as a doornail. Customers want to do business with entrepreneurs who are honest and forthright. Team members want to work for entrepreneurs who always do the right thing. Of course there are examples abound of CEOs and companies that seem to have “gotten away” with underhanded behavior. It may take a month, a year or even longer, but eventually the jig is up. Maybe it’s karma or there’s some other explanation, but the entrepreneurs who don’t play it straight will lose in the end.

There are many existential threats to entrepreneurship. A negative mindset, low resilience, a lack of vision, poor communications skills and a deficiency in the integrity department, top the list.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 112 – Asshole Self-Test.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

How to Become a Great Entrepreneur

I am part of a group of investors that formed a funding platform for early stage companies. Some might call us angel investors. We look at a lot of start-up companies and evaluate their founders and product or service ideas. Over the years we’ve identified a number of founder attributes that are needed for entrepreneurial success in the start-up world. So, what traits and tendencies does the ideal founder possess?

A clear vision is at the top of the list. I’ve said before that vision is what it looks like when we get there. A great entrepreneur can articulate with clarity what the future looks like for his or her company and the products/services that it provides. For example, here’s an example of a clear vision statement – “To become the world’s most loved, most flown, and most profitable airline.” It’s pretty clear what it looks like when Southwest Airlines “gets there.” Of course the appropriate metrics can be layered onto this vision in order to quantify it.

Not only must a great entrepreneur be able to explain the vision for the company, but he or she should be able to constantly communicate clearly and effectively across a wide range of topics. We’ve funded some promising companies that have high potential for success. Unfortunately the founders are tone deaf when it comes to staying in touch with their investors. We must always think about what others need to know. You’ll go a long way to building confidence with us if you communicate proactively and we don’t have to chase you for status updates.

We are reluctant to fund solo founders. There’s simply too much risk when betting on a single individual to grow a business and make all of the right decisions. Instead, we are looking for a founding team that offers strong domain expertise and business acumen. A great entrepreneur is able to assemble such a team and retain them to build a great company.

The entrepreneurial world is a rough and tumble business. Setbacks are experienced every single day and can really take a toll on morale over time. We’re looking for founders that are able to get off the ground, brush themselves off and get back on the horse. An almost stubborn resilience is highly valued and also is requisite for another quality – perseverance. Patience does not come easy for entrepreneurs – we want things to happen yesterday. As an angel investor, we need to know that not only will a founder be able to bounce back from adversity, but will also stick to his/her plan over the long haul.

Great entrepreneurs have high levels of energy. Their energy is palpable and contagious. Moreover they are indefatigable and can outwork everyone. Entrepreneurship requires a great deal of stamina and you’ll never hear a top-flight founder say that there aren’t enough hours in the day. He or she simply figures out a way to manufacture more hours!

There’s no question that passion is a quality that is a mandatory element of success. When we’re listening to a founder’s pitch, it’s obvious if there’s passion. He or she exudes confidence and is actually inspirational when explaining the product or service. This enthusiasm is powerful in persuading customers, investors and other stakeholders to say yes.

Finally, we’re looking for entrepreneurs that know their stuff. They have mastered the facts and avoid the B.S. I remember one pitch session where a founder was asked about his projections and how he justified capturing such a large market share. His response was, “We’ve studied the market and don’t see much competition. So we think we can hit our target.” This was a classic B.S. response unsupported by any factual evidence. Needless to say he didn’t get funded. Contrast this with a similar response from another founder who answered the same question. She walked us through the various factual assumptions that built to a market share that felt realistic to us. It was quite clear she had done her homework.

Great entrepreneurs – whether they are founders or not – possess traits and tendencies that constitute a winning formula. A clear vision; clear communications; the ability to assemble and retain a team; resilience; perseverance; energy and indefatigable spirit; passion; mastery of the facts, and avoiding B.S., are what we look for when interviewing great entrepreneurs.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 91 – Replay Rules.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

A Mt. Everest Mindset

Allow me to introduce Colin Timothy O’Brady. Born on March 16, 1985, O’Brady was raised in Portland, Oregon, and graduated from Yale in 2006 with a degree in economics. After graduation he went on a trip to an island off the coast of Thailand. During a fire-rope jumping event he accidentally caught on fire and suffered second and third-degree burns to 25% of his body with the most damage to his legs and feet. Doctors said he might never regain full functionality of his lower extremities.

O’Brady defied the odds and completed more than 50 triathlons as a professional, between 2009 and 2015.  Then roll the tape forward to 2016 and enter the Explorer’s Grand Slam. The Slam involves climbing the highest mountain on each of the seven continents plus expeditions to both the North and South Poles. O’Brady launched this effort on January 10 and completed it on May 27, 2016, setting the record for the fastest time. This included climbing Mt. Everest, the tallest mountain in the world at 29,029 feet. According to CBS News fewer than 50 people in history have completed the challenge and only two in under a year. He made it to the top of Mt. Kilimanjaro (19,341 feet) in less than 12 hours – a normal person takes six to seven days to climb it.

The extreme physical nature of this feat is beyond incredible. Imagine the stamina and endurance he had to have, not to mention the talent and agility it would take to conquer these dangerous towering peaks! But that pales in comparison to the mental focus and toughness O’Brady had to maintain. “I hope that people take away from this the power of the human spirit,” he said. “When you believe in yourself, and you dream big, that anything is possible.” The obstacles he faced were numerous. Fifty mile-per-hour winds, temperatures of -40˚ F., headaches (early signs of acute mountain sickness), icy conditions, a guide who suddenly left with his climbing ropes while on Mt. Elbrus in Russia in the middle of the night, and a cracked ice runway at the North Pole – just to name a few. Meditation was a staple for his mental health.

Colin O’Brady’s life experience offers a parallel to the life of an entrepreneur. Fortunately we don’t have to face the same physical dangers but the obstacles can certainly loom as large. Competitive pressures, cash flow (or lack thereof), recruiting talent, legal issues, unhappy customers, production problems, product problems, regulations, difficult economic conditions and maturing bank lines can add up to a challenge as daunting as a cracked ice runway at the North Pole.

To thrive and succeed we need more than perseverance and resilience. We need a Mt. Everest mindset. Just trying to “muscle” through often is not enough. A steadfast belief in a strong sense of purpose is a great place to start. For Colin O’Brady, he had been told that he might have difficulty in walking normally after his horrific accident in 2007. This provided a level of motivation that propelled him well beyond simply walking normally. Instead he set out to do something no other human being had ever done before – and he did it.

What is our sense of purpose? If it’s only to make a lot of money we may not be able to reach the summit. On the other hand, if we are driven to change the world in a profound way, our entrepreneurial endeavors may have a much better chance for success. We’ll press on through the pain and suffering. We’ll become calm as 50 mile-per-hour winds hammer us with metaphorical ice and snow. I submit that without this strong sense of purpose, we cannot muster what it takes to achieve the Grand Slam of whatever we are undertaking.

We can have a successful entrepreneurial career playing it safe – and there’s nothing wrong with this. However, if we want to dream really big dreams . . . and realize them, we’ll need to have a Mt. Everest mindset. It will be incumbent upon us to find that deep-rooted sense of purpose that drives us upward and onward. Have you discovered your strong sense of purpose, and do you hold a steadfast belief in it?

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 76 – The World’s Most Expensive Chocolate Bar.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Exciting Disappointment

Every entrepreneur will experience disappointment at one time or another – that’s a fact. We tend to be optimistic and visualize very positive outcomes. Of course not every outcome is realized exactly the way we anticipate. To succeed we need to have a heavy dose of resilience. But there’s more to it than just the ability to bounce back.

We had a really big deal blow up recently. It involved the sale of several apartment properties and would have resulted in a very large financial gain after holding these properties for nearly 20 years. The buyer had made a preliminary inspection of the properties, and a purchase and sale agreement had been executed by both parties. Then the buyer claims that our broker misrepresented an element of the transaction that would ultimately result in a substantial reduction in the price – something we were unwilling to accept. We believe that the buyer never intended to pay the agreed-upon price and was starting the process of “chiseling” once the documents were signed.

This isn’t the first time we’ve had a deal blow up and it certainly won’t be the last. And it isn’t the first time that a buyer acted less than honorably – nor will it likely be the last. Our initial reaction was one of disappointment. It would have been wonderful to monetize an investment that was many years in the making, and we would have disposed of some smaller assets that no longer fit our strategy going forward. Naturally, resilience kicked in and we didn’t shed any tears over this situation. The broker went back to the drawing board and worked to find another buyer. Here’s what may be a surprise to you though – our mindset in the moment.

After I understood the transaction wasn’t moving forward, I actually became excited in a positive way. Why? Because I tend to look at situations like this as a sign that “something better is in store!” Yes, we would have had a very favorable result had we closed the deal. But I’m convinced that there’s something much bigger and better to come from this.

Some may snicker and laugh when they hear this. They might say that this is simply naïve and wishful thinking. I would tell them that I’ve been living my life this way for 40+ years and more often than not, I’m right. Here’s why. By knowing and believing that something better is in store, I’m telling my creative juices to kick into overdrive. In the case of this apartment sale, our broker might come up with another buyer. Yet I have an idea that will require a bit more innovation and take a bit more time, but the end result could be even more profitable than originally planned. And it jazzes me to develop and execute the strategy necessary to make this happen.

A more conventional approach might be to lament the loss of the original buyer. It might be to play the victim and become angry that the original buyer was less than honorable in his dealings with us. We could be mad at the broker for his misstep in the way he worded the offering document that purportedly caused the issue in the first place. But what purpose is served with all of the negativity? The fact still remains that the buyer backed out. The choice is ours as to which fork in the road we take. The one that leads to an even greater success or the one that leaves us wallowing in misery and limited thinking.

When we realize that our entrepreneurial lives are continually unfolding as a series of opportunities, we never look at unexpected outcomes as setbacks. Instead they give us a chance to use our skills, our resilience, our experience and our creativity to achieve even better results than we initially sought. Allowing negative thoughts and emotions enables limitations on our creativity. What might otherwise be viewed as a disappointment is simply a nudge to adjust, modify and tweak in such a way as to eventually win a better prize.

Entrepreneurs need a baseline level of resilience to survive. Seeing greater opportunity in what others might term as failure is a step beyond resilience. And knowing and believing that something better is in store enables us to thrive in amazing ways.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 73 – The 1,057 Point Swing.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Super Powers

Super heroes are known for their super powers. Superman could fly and possessed incredible strength. Captain Marvel could levitate. Wonder Woman had x-ray vision. Hercules could self-heal. Iron Man could become invisible, and Stretch Armstrong was a shape shifter. Cartoon characters are bestowed with amazing super powers and always seem to find themselves in situations that call for the use of those powers specifically unique to them.

Successful entrepreneurs also have their own unique super powers. Discovering and utilizing such powers can lead to some amazing results. As we progress through our careers, we become more and more aware of our super powers. The earlier in life we are able to discern our special abilities, the sooner we’ll be able to focus them and realize our full potential. Just like most of the super heroes, we entrepreneurs can’t lay claim to all of the super powers which is why we need to understand what is ours and how to use it. Here are a few ideas on the subject.

Creativity and Imagination are foundational super powers for many entrepreneurs. Probably one of the most creative individuals ever to walk the planet was Steve Jobs of Apple fame. Jobs had a vision that was unmatched and he transformed society by imagining things that had never been done before. He envisioned the iPhone to have on-screen features rather than the old buttons that were used on other cell phones.

Tesla’s Elon Musk exemplifies the super powers of Perseverance and Resilience. Another of his enterprises is a company called SpaceX which is attempting to commercialize space travel. Even though there have been countless setbacks including rockets that failed to function properly or exploded in 2006, 2007, 2008, 2015 and 2016, Musk continued to stay the course to reach his ultimate goal of making space travel affordable and colonizing Mars.

McDonald’s would not be the company it is today had it not been for its founder, Ray Kroc and his super powers of Optimism and Ambition. Very early in his career he met Earl Prince, the inventor of a five-spindle milk shake machine called the Multimixer. He spent 15 years selling the machine to a variety of customers including two brothers in San Bernardino, California. Dick and Mac McDonald entered into an arrangement with Kroc to expand McDonald’s beyond a single restaurant and the rest is history. Because of his Ambition, Kroc was able to effectively push the expansion plan. And his Optimism was contagious and enabled others – franchisees, suppliers, bankers and investors, to believe in him and his plan.

When we think of Amazon we understandably think of its founder Jeff Bezos. Here is a man who is not afraid of failure because his super power is seeing the world as a laboratory in which to Experiment. Is there any doubt that he’s done exactly that? He started selling books online, and today sells EVERYTHING through the Amazon website. In addition, Amazon Web Services, is a subsidiary that provides a cloud-based computing platform to the business community. Bezos convinced investors to back his approach of experimentation from Amazon’s launch in 1995 to 2016 when it achieved annual sales of $136 billion. He advises entrepreneurs to focus on process not failure, and further to “deconstruct products, processes and ideas.”

Building and serving Relationships are Reid Hoffman’s super powers. Hoffman was the COO of PayPal and co-founder of LinkedIn. He likes to build deep, long-term relationship that give insider knowledge. Says he, “If you reverse engineer the relationships of many successful entrepreneurs as I have, you will realize that many people work with the same people over and over in their careers.”

What is your super power? Once you find it, focus on it, refine it and exploit it. It may not enable you to leap over tall buildings in a single bound, but it may be just what you need to build a successful and sustainable organization.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 72 – Vacuum Cleaners & Movies.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.