The Risk-Averse Entrepreneur

Posted on November 10, 2019 by anentrepreneurswords

When is the last time you thought about being eaten by an alligator? When was the last time you contemplated being run over by a cement mixer? Or, how about being beaned in the head by a meteorite? Probably never – right? The risk of any of these things ever happening is so low they never even crossed your mind. But there’s that pesky word that entrepreneurs love to hate . . . risk. As I write this, we’re closing in on the end of the year and it’s a good time to take stock of a lot of things.

Have you ever created a Risk Matrix? If not, let me provide some context. We entrepreneurs tend to rock and roll a lot. We have a lot on our plate and are generally an optimistic bunch. When it comes to the subject of risk, we may not spend much time in contemplation. We roll with the punches and keep moving forward. This philosophy works most of the time – until it doesn’t. Sometimes what interrupts that forward movement is a risk we didn’t see coming.

Here’s how the Risk Matrix works. Slow down for a moment. Stop juggling. Don’t worry about e-mails, sales figures, meetings, personnel issues and the host of other things that occupy our mind throughout the day. Instead become singularly focused on this exercise. Let’s brainstorm for a while and identify all the different risks that we encounter in our business or whatever endeavor in which we are engaged. I know that it may be hard, but it’s very necessary for us to follow through and complete this inventory. We need to turn over every stone even if we believe there’s nothing under some of them. There are competitive risks, operational risks, capital risks and macro risks. It’s important that we not leave a single one off of the matrix.

Once we have determined all the risks, we must then figure out how to mitigate them. This will undoubtedly require some strategic thinking on our part. What will we do if our top salesperson walks out the door? How will we respond if a competitor opens a store right across the street? If raw material prices increase by 20% how will we preserve our margins? Suppose our largest client wants to double the amount of business that it does with us? All of these are risks that need to be addressed. And our cataloging of risks has come about based upon the knowledge and understanding we have gained toiling in the trenches day-in and day-out.

Ultimately our Risk Matrix is populated. Perhaps we’ve flagged 20 different ways our train could derail. And maybe there are 30 different mitigation strategies and tactics that we’ve developed to address those risks. Regardless, we’ve spotted the gaps and done our best to plug them as effectively as possible. But there’s still another step to be taken. Suppose that a few of our mitigation strategies or tactics don’t work as advertised? Maybe one or more of the risks leak through and have an adverse impact on our organization. What now? We can solve this by also creating contingency plans for that “just in case” situation where a risk overpowers our mitigation efforts. In other words, what specifically will we do if our mitigation strategy to keep that top salesperson in the fold fails because he/she gets eaten by an alligator? Gee, we didn’t think about that!

I was a Boy Scout, and everyone knows that our motto is “Be Prepared.” Entrepreneurs need to adopt this motto relative to the risks that we face every day. In doing so, we move from being risk takers to risk managers. As individuals the concept is also just as applicable. What personal risks are we exposed to? We deal with personal risks to the loss of our home, car, health and life through various forms of insurance. Perhaps there are other risks that aren’t insurable in a traditional sense, to which we should give thought.

Here’s the bottom line. We can blithely wander through life oblivious to the meteor speeding toward us from outer space. Or we can spend a few minutes once in a while and think about what could conk us on the head and what we can do to avoid the unpleasant side effects.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Celebrate Good Times

Posted on January 28, 2018 by anentrepreneurswords

What and when do you celebrate? An odd question you think? Here’s the backdrop. Humans and their organizations like to celebrate. It’s positive, it’s fun and it’s great for morale. Unfortunately, entrepreneurs don’t do enough of it. We are so focused on problems to solve, people to hire and products (or services) to create that there may be long periods of time where we don’t even realize that we’ve enjoyed some success along the way. And no, this isn’t a blog about stopping to smell the roses. Sure, that’s important too, but this is about something more intentional.

I’ve been with the same company for more than four decades. I can tell you that we have been pretty successful over that timeframe but we really haven’t practiced what I’m about to preach – though we are starting to do so now. We might close a big deal at some point and slap each other on the back, but we really didn’t stop and truly celebrate a major accomplishment. And it would be pretty safe to say that we never celebrated minor successes. Why? Because that’s just the go-go nature of entrepreneurial endeavors. But I’ve come to realize that we’ve been missing a golden opportunity. Maybe you’ll step back and come to the same conclusion.

When we stop to celebrate it’s more than just party time. It can also be a great time for reflection. We look for the elements that created our success which reinforces the need to continue to implement those same elements in the future. Think about it. Let’s suppose that our company just landed a major contract to sell our product to a very large buyer. Before we pop the cork on the champagne, we gather the team and map-out the steps that led to the signing of the contract. We also identify what didn’t work so well and what we might have done differently. By undertaking this exercise, everyone is reminded of what we did to win.

The accolades, praise and expressions of gratitude all help to build and strengthen our culture. Our team members – especially those who were directly linked to the success – want to feel valued and appreciated. I realize that there may be financial incentives that have helped drive the success, but there’s no question that formal recognition is almost always a strong motivator as well.

So, if we are inclined to celebrate major successes, why not do so for minor achievements too? I’m sure someone is thinking, “If we celebrate everything, doesn’t it cheapen the process and lessen the impact?” This can certainly happen if we’re not careful. But most leaders can figure out what is worthy of celebration and what is not. Perhaps a team member completed the coursework to receive a professional designation. Or maybe the accounting team had a perfect quarter in terms of accomplishing all tasks on time and with 100% accuracy – paying bills, processing receipts, producing financial statements, etc. Finally, imagine each member of the sales team making 25 new cold calls a week for a month. These may be occurrences that in the past were viewed as routine or something that was expected. “Finally, this person or that team actually did their job(s)! Why do we want to celebrate that?” But remember that the celebration process begins with analyzing what worked and what didn’t work. Don’t we want to take advantage of the opportunity to understand what we want to replicate in the future?

Finally, the “party” piece of celebration may take many forms. Certainly gathering everyone for a toast may be one of the more common methods. Trophies, medals, commendations, certificates, plaques and other memorabilia are great forms of recognition. All-company e-mails, newsletters, websites and social media (Facebook, Twitter, etc.) can be effective tools for celebrating. I like to hand write notes to members of our team for large and small achievements. In one of our business units, they ring a bell and make an announcement when something happens that is worthy of a celebration.

The intentional celebration of achievements and success is an opportunity to reinforce what worked and improve on what didn’t. It’s also a chance to recognize members of the team for their commitment and ingenuity to deliver the positive results.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 81 – Who is Dan Meyer?

Not a Fairy Tale

Posted on May 14, 2017 by anentrepreneurswords

Once upon a time there was a prince who traveled to the far reaches of the kingdom. He spied a young woman who was the most magnificent creature he had ever seen. The prince spoke to her and rather than being demure, she was witty and charming in her reply. They conversed for nearly an hour over a chalice of wine and the prince hurried back to the castle in a state of euphoria. He just knew that he was going to take this woman to be his wife. After telling his father and mother about his encounter, he set about making plans for the wedding. The royal florist was summoned as was the baker. The wedding was going to be an elaborate affair with only the finest of materials for the bride’s gown. Special jewelry was to be made for the soon-to-be-bride, and the prince had a long conversation with the priest about the ceremony. He also cast about to find the perfect location for a new home to be constructed inside the castle walls and met several times with the royal furniture and cabinet makers.

Everything was going to be perfect . . . or so thought the prince . . . except for one thing. The woman with whom the young prince was smitten was already married. In his eagerness to move forward with a wedding and a life with a new wife, the prince ignored the first step in developing a plan. He forgot to get the facts first.

It’s easy to fall into this trap whether we’re entrepreneurs or not. We become so enamored with an idea that we immediately want to plunge into developing a plan to make it a reality. Then we either pay lip service to the facts, or we just blow right on by this step. Fact Finding should always be Step One for any planning process.

Suppose we have an idea to scale our business. We’ve been sailing along making a reasonable profit, but believe that we could really make it big if we could only grow much larger and capture a wide range of efficiencies in our processes and cost structure. Our experience in the industry is extensive and we think we’re tuned in to the nuances of the market. We begin to look at all of the different options for expansion. The owner of a competitor is rumored to be retiring and perhaps we could acquire his company. There’s a sharp woman in another city that we’ve been recruiting for quite some time – she could open an operation for us in that city. Our production line has been running at full capacity for over a year. Maybe we could invest in a second production line that would allow us to ramp-up even further. Lots of ideas are swirling around and suddenly we’ve entered the Danger Zone. Why? Without some serious Fact Finding we could make a number of mistakes with our expansion – some of which could be fatal.

For starters, even though we think we know the market like the back of our hand, there may be subtle shifts that we haven’t noticed. When is the last time we calculated our market share and that of our competitors? What is the longer term outlook for our product? Maybe it’s going great guns right now, but in two years it will be obsolete because a better mousetrap is in the offing. Do we have more than anecdotal evidence that there’s demand for a second production line?

The Fact Finding step should take a “fresh eyes” approach to all aspects of our business and the market. It’s as though we are entering the business for the first time. No matter how much we think we know; no matter how experienced we think we are, looking at everything with a fresh and detailed perspective is critical to our success and maybe even our survival.

Great ideas need to be fleshed out in a careful and systematic fashion. While we don’t want to be frozen in analysis paralysis, performing adequate Fact Finding should always be the first step when creating an implementation plan.

Mistake-Prone

Posted on January 11, 2015 by anentrepreneurswords

I have a philosophy that mistakes are simply unfinished experiments in the laboratory of life. That doesn’t mean we want to leave unfinished the same experiment over and over. But being too tentative and too cautious to avoid making a mistake may itself be a mistake! The obvious conclusion is that we want to learn from our mistakes and turn them into productive experiences.

To turn our mistakes into productive experiences we need to analyze them in a process-oriented manner. Being a go-go entrepreneur, it’s not easy for me to slow down long enough to reflect on what went wrong. Generally I just want to get back in the game and do it right the next time. This worked somewhat well in the past, but as I’ve gotten older I’ve learned that being more intentional about analyzing mistakes increases the odds of not making the same mistake again. It also has caused me to look for the “silver lining” – that nugget of information that might enable me to turn the mistake into something unintentionally positive.

Step One in my mistake analysis process involves the simple act of identifying what went wrong and writing it down. Yes, I know this takes time, but it forces us to take a hard look at what happened. Did I follow an established process or did I deviate from it – maybe even wing it? Did I fail to build-in a sufficient margin of safety at the front end? Did I somehow ignore warning signals that were flashing at me? Was I driven by emotion or was my initiative grounded in facts? I’ve found that most of my mistakes came from deviating from an established process. Because of my go-go nature I want results to happen very quickly. By analyzing my mistakes I’ve recognized a tendency pattern to cut corners.

Step Two requires that we consciously determine what we need to do differently and commit to do it. Knowing that I have the propensity to cut corners, I have become committed to following established processes. Before I move forward with anything I’m doing, I stop myself and ask the simple question, “What is the process that needs to be followed?” I make certain that I know exactly what the process should be and then I affirm, “I know the process and I will follow it.” Sometimes I may even make this pledge to a close colleague for accountability sake.

The final step in mistake analysis is that of looking for the “silver lining.” History is littered with mistakes that resulted in brilliance. Alexander Fleming discovered penicillin due to a mistake he made in his lab. Another famous mistake at the 3M laboratories turned into Post-it Notes. Plastic was invented as the result of a mistake – some say that Charles Goodyear left a mixture of rubber and sulfur on the stove too long and found that he had created a new material. Wilson Greatbatch was building a heart rhythm recording device in 1956; used a wrong part, and realized that the device would maintain a heart rhythm – thus the pacemaker was born. If we don’t look for the silver linings in our mistakes we may never find that little (or big) something that manifests into a positive development. Finding the silver lining requires a creative mindset – perhaps this is an exercise that can be done with others. Take the mistake and purposefully look through the “rubble” to see if there’s anything of value that might be useful.

Mistakes don’t have to be the end of the world for us if we take the time to find out what happened; how we’re going to act differently in the future and committing to such different action, and finding the silver linings that may be hiding in plain sight.

Cucumber Cool

Posted on June 30, 2013 by anentrepreneurswords

Question: Some people never seem to get flustered when situations become chaotic. How do they do that?

Answer: We all would like to stay cool, calm and collected when the pressure rises. Sometimes it’s not easy to do. My dad was one such individual. He was trained as a scientist and was absolutely steady as a rock. When my mother would become excited about something, he was unflappable. I studied his quiet manner for many years and often wondered if what I saw on the outside was really happening the same way on the inside. As an adult I was finally able to answer this question the more mature I became.

Dad really was cool as a cucumber inside and out. His scientific background helped him analyze everything and find the facts rather than getting caught up in the emotion. Dad also never took himself too seriously. I can’t remember a single display of egotistical behavior in all of the years he was alive. These attributes are instructive for all of us.

When things start to spin out of control, we can look for the facts. Analytical thinking tends to be a calming process and may be a steadying influence. Imagine a circumstance where we are feeling “fight or flight.” Suppose a large customer has just indicated that it is no longer going to purchase from us. The revenue loss from this customer will mean employee layoffs and potential losses for the company. The staff is upset and panicked over the news. What is needed is someone who hasn’t lost his or her cool. This can happen if we focus on obtaining the facts about the situation. Our words and demeanor are soothing and our pursuit of a logical conclusion is comforting to those around us. Panic and discouragement give way to our team figuring out how to turn lemons into lemonade.

In addition to calmly tackling the situation in a clinical fashion we also avoid letting our egos get in the way. We show concern for others and help them manage through their feelings. We stay positive and upbeat. The people around us see that we’re unruffled and in a problem-solving mode and they respond in kind. Our approach to an unsettling situation helps to defuse the anxiety and channel it productively.

Staying cool, calm and collected is not an act but a mindset. Generally an emotional response to a negative situation does little to produce a resolution. When we shift into analyzing the facts and subordinate our egos to others, they are reassured and able to function in a fruitful manner.

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