The Apologetic Entrepreneur

There’s something we all need to do from time to time, but many of us find it to be quite difficult. To become great leaders, entrepreneurs need to be able to perform this act in a genuine and authentic way. And yes, there’s a right way and a wrong way. Before I give away the punchline, let me share an example that will illustrate the concept.

Our company has a set of core values that includes Integrity. One of the individual actions prescribed in this core value is, “I speak directly with people to resolve issues as they arise.” This translates into the notion that rather than triangulate with other people about a problem we are having with someone, we go directly to that person to resolve the matter. Seems simple enough, right? Now, suppose a member of the team is in a meeting with senior leaders including the CEO and this team member makes a comment that makes other uncomfortable. Some might believe the comment to be slightly disrespectful to the CEO. After the meeting, the CEO and a couple of the senior leaders are debriefing, and the CEO mentions that the comment that was made was probably inappropriate. The team member’s supervisor then goes to the team member and advises her that she should refrain from making similar comments in the future. The team member becomes upset that the CEO didn’t address this directly with her. What should the CEO do?

This situation actually occurred in our company and the CEO was me. It was brought to my attention by the supervisor that I may not have been keeping with our core value of Integrity because I triangulated with that supervisor rather than bringing the issue directly to the attention of the team member. What did I do? I picked up the phone and called the team member (who is based in another city). I told her that I had in fact mishandled the matter and should have come to her to discuss it. And I apologized for screwing up. In no way was this individual trying to deflect away any focus on her comment – she admitted that the remark was inappropriate, and she apologized to me. But she was absolutely right in her observation that a fundamental core value had not been observed.

Earlier in my career I might have been defensive about the feedback I received. I might have been indignant that somehow, I was wrong when it was another person who made the inappropriate comment to me in the first place. But I’ve learned a lot over the years and particularly how important it is to expunge false pride and an unhealthy ego to become a humble leader. Learning the Art of the Apology has been of great value to me.

Telling someone we’re sorry and admitting a mistake is important. But the way it’s done and what we say is equally critical. We’ve all heard this kind of an apology. “I want to apologize if what I did offended you.” This isn’t an admission that the perpetrator did anything wrong. He is simply apologizing if you are offended. The correct apology would have been, “I am sorry and want to apologize to you because what I did was wrong.” Another mistake is that of trying to rationalize the offense and then apologizing for it. In a way we’re still trying to defend what we did – although somewhat weakly. And it can come across in a condescending sort of way with the message that the aggrieved party is overly sensitive.

Smart entrepreneurs admit their mistakes and move on. Not making the same mistakes over and over is also a factor here. When a team member sees the leader of the organization easily and genuinely apologizing for his or her toe stubs, it goes a long way toward making it easier for others to follow suit.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Woke Entrepreneur

If you think this blog is going to wade into the political morass of what has been termed as “wokeness” in society, well, that’s not going to happen. The Woke Entrepreneur I’m about to describe is a totally different kind of “woke.” Instead, I should probably use the term “Awakened Entrepreneur.”

The Awakened Entrepreneur has a number of traits and tendencies. For starters he/she is a visionary and has a clear idea of what the future looks like. This person understands how critical it is to communicate this vision in such a way that everyone in the organization knows “what it looks like where they get there.”

The Awakened Entrepreneur is a “Culture Builder.” I’ve said it before that every organization has a culture – either intentional or unintentional. Strong sustainable companies have intentional cultures that have been developed and refined over a period of years. A great leader believes in the culture and tirelessly supports and promotes it because it creates a solid foundation on which a company relies.

The Awakened Entrepreneur is authentic. There are no hidden agendas with this person. He or she is comfortable in their own skin and sees no need to put on airs or present a fake façade. The Awakened Entrepreneur exudes honesty and integrity. When someone meets this person, they instantly feel a high level of trust and honor. This genuineness can create the kind of reputation which every organization aspires to. We’ve all seen leaders who are known to be conniving and crafty – and their company is viewed in the same light.

The Awakened Entrepreneur is sensitive to the feelings of others. He or she is always looking for ways to support every member of the team. When corrective action is needed, this person does so with warm candor. He/she does not criticize publicly instead choosing to coach in private and without demonstrations of anger or hostility.

The Awakened Entrepreneur does not seek the limelight but deflects it in favor of other team members. This is yet another example of how this person is comfortable with himself/herself and does not need kudos or adulation. He/she builds up others by making certain they receive credit and recognition for their good work. Further, the Awakened Entrepreneur is quick to own his/her mistakes and never “throws anyone under bus.” In fact, this leader will take responsibility for errors and failures on behalf of the organization. There is no finger pointing by the Awakened Entrepreneur.

The Awakened Entrepreneur sets a good example for others. He/she demonstrates the desired work ethic and lives the organization’s core values. This person understands that the entire team is watching and his/her actions speak louder than words. You’ll never see this person getting drunk at the company Christmas party or having an inappropriate relationship with another member of the team. This leader never asks someone to do something that he or she wouldn’t do himself/herself.

The Awakened Entrepreneur is the eternal optimist and remains positive no matter the situation. While others may be disappointed in circumstance or outcome, this leader will always look for – and find – the silver lining. He or she understands that the psyche of the organization rises or falls with his/her mindset.

Yes, the Awakened Entrepreneur is many things – a visionary, a culture builder, authentic, sensitive to others, shuns the spotlight, sets a good example, and is always positive. Maybe this will some day become the new definition of “woke.”

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.