If you strive to be a successful entrepreneur it’s incumbent upon you to be able to persuade others to buy from you whether it’s a product, a service, and idea or whatever. The same goes for you even if you aren’t an entrepreneur. Somewhere along the line you must convince someone else to say “yes” to you. With that as the backdrop, consider the following pitches for the same product.
Scenario #1: The Jimmy Styks Apex Hybrid 114 Stand-Up Paddle Board is one of the best paddle boards on the market today. This paddle board is 11’4” in length, 32” in width and amazingly light at 33 pounds with a thickness of only 4.8”. The 5” nose rocker and the 3” tail rocker offer tremendous stability for this sleek wave runner. And its rugged design will accommodate an NFL-sized bruiser of up to 260-pounds. Real bamboo inlays provide superior strength, and utility tie-downs keep your gear in place while you paddle. The board is camera mount ready, and a carry handle is included for easy transport to and from the water. This is a top-of-the-line model and will give you years of pleasure on the water.
Scenario #2: I went on a journey the other day. But it wasn’t the kind of journey with which you might be familiar. The ocean was like glass and I could see to the bottom 40 feet below. Fish were swimming everywhere and I saw a baby octopus poke out from between two rocks. My Jimmy Styks Stand-Up Paddle Board was my constant companion as I glided effortlessly across the surface. After about 20 minutes something glistening caught my eye. The sun was bright overhead and I stopped to look. There it was again! Something was definitely on the bottom and was shining in such a way as though it was beckoning to me. I dove to the bottom and gently brushed back the sand. Yes! It was a Spanish gold doubloon. I brought it to the surface for closer inspection and found it to be in perfect condition with a mint stamp of 1798. Wow! I dove back to the same spot and there, waiting for me, were five more doubloons – a truly amazing find. Thankfully my Jimmy Styks comes equipped with a carrying case into which I stashed my treasure and utilized the built-in gear tie-downs.
Since that first journey I’ve taken many others to the same spot. Fortunately, my Jimmy Styks can hold a lot of weight, up to 260-pounds. I only weigh 180 so I was able to haul a lot more treasure from that spot with each visit. I mounted a GoPro camera on the board to record my recovery effort and was gratified that my bamboo-constructed Jimmy Styks was so stable, even with the weight of shifting gold, diamonds, and emeralds. Yes – I also found exquisite baubles on the ocean floor as well – a real pirate’s treasure. In all, there was 100 pounds of the stuff. And I was able to quit my job and now live the life of leisure thanks to my Jimmy Styks Apex Hybrid 114 Stand-Up Paddle Board.
Far too often we try to persuade others with facts and figures. While important, facts and figures don’t tell the whole story. And that’s just the point. Storytelling is a much more powerful method to help someone buy something. I don’t know about you, but I would be much more inclined to have an interest in purchasing a Jimmy Styks Stand Up Paddle Board after listening to the story in Scenario #2. The recitation of facts in Scenario #1 was fine, but I wasn’t particularly inspired. Customers are more likely persuaded to buy from us when we inspire them in some fashion.
Storytelling is an effective way for us to help others buy from us. Painting a picture that someone can envision is more inspiring than simply pointing out facts and features.
This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.