I’ve had many conversations over the years with bright energetic entrepreneurs. In each instance, they had a burning desire to build their business. And in all cases, they were filled with ideas, but implementation was a challenge – after all, the day-to-day aspects of running their businesses needed constant attention. It’s easy to see what often happens next. I call it rabbit trails. We become enamored with one idea and rush to put it into action. Then another idea emerges and yet another. Meanwhile every time a “rabbit” pops up we are ready to chase it down its hole. This is an exhausting process! And we never seem to get where we want to go.
There is a cure for rabbit trails. Very simply, we need to know what it looks like when we get there. In other words – what’s our vision? Think about it this way. The weather is miserable outside – we want to relax in the warm sunshine. We know that it’s sunny and warm in Florida, so that’s where we head. Our vision is relaxing in the warm sunshine. We plot a course via air or car to get there. Now, here’s the rabbit trail approach. The weather outside is miserable. We jump in the car and start driving to get away. On off ramp appears ahead and we take it thinking maybe the weather will be better where it leads. As we drive along the frontage road, we see a sign directing us to yet another destination and we make the turn. Eventually after multiple detours . . . we run out of gas. The analogy is similar to what it’s like when we run our business without a vision.
My advice to my entrepreneur friends was the same in every case. Start with the end in sight. Spend the time necessary to truly understand what it looks like when you get there. Think big and even bigger. Decide upon a timeframe. Are you looking out three years, five years or even longer? Avoiding rabbit trails is critical. Having clarity about where we’re going is the solution.
Now it’s time to work backwards. By understanding where we’re going, we can identify the course that we’ll need to take to get there in the prescribed timeframe. This course may appear to be precise, but we all know that there may be a need for corrections along the way. By “reverse engineering” our vision we can determine our strategy for achieving it as well as the individual tactics that will support the strategy. A big vision may require big resources and this process will help us identify the level of human and capital resources. All of this will help us assess how realistic our vision is and guide us to make the necessary adjustments.
There is another aspect to avoiding rabbit trails. I’ve written several times before about the notion of “why” we do what we do. Our organizations also need a “why.” In Corporate America today a CEO can tell us what his company does. He can tell us how it’s done. But when asked “why” his company does what it does, he may struggle with this question. Often the answer may be, “we do what we do to produce a return on investment for our shareholders.” But that’s not really a “why.” There are nine “whys” that include: 1) Doing things the right way; 2) Doing things a better way (innovation); 3) Making sense of complexity; 4) Making a difference; 5) Creating trust and building relationships; 6) Simplifying things; 7) Mastering things; 8) Challenging the status quo and thinking differently, and 9) Creating clarity. Often the “why” of an organization mirrors the “why” of its founder/leader.
Understanding our personal “why” and the “why” of our organization will enable us to develop a vision that is congruent with that “why.” Thus, it is critical that the “why” and a vision be developed in concert. We will struggle to implement a vision that isn’t aligned with our “why.”
Rabbit trails can be all consuming. Determining our “why” and defining a clear picture of what it looks like when we get there will help keep us on the path to success.
This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.