We live in a hypersensitive society today. It seems as though every time we turn around someone is being offended by something. It may be words, actions, facial expressions or even the way someone looks. The whole notion of being offended stems from a belief that we are somehow victims. Victims of what, I’m not really sure. But our culture is at a point where it promotes victimhood and all that goes with it. This is a very dangerous place for entrepreneurs to be.

Many of us Baby Boomers raised our children in an environment where everybody wins and there were no losers. I remember sporting events in which our daughters participated, and each child received a ribbon or a small trophy. Obviously in the real world there are winners and losers yet somehow, losing has become linked with victimization. I’m not saying that this is the sole reason for the hypersensitivity we are experiencing but it may be a contributing factor.

Entrepreneurs are in a tough spot. On the one hand we want to be sufficiently sensitive to saying or doing things that others could perceive as a slight. And yet we are in a rough and tumble business world that takes no prisoners. Unfortunately, it’s not enough to simply treat others as we would like to be treated. I’ve grown pretty thick skin over the years and as others will attest, it’s pretty hard to offend me. A few years ago, I took a computerized test that measured resilience among a number of traits and tendencies. My score was 97 out of 100 which I’m told indicates that I have very strong self-acceptance. My point in sharing is to demonstrate that I may be somewhat oblivious to attempts by others to offend me. So, what to do?

First, we need to measure our intent when we are interacting with others. Do we say certain things to another person because we want to make them feel inferior? Do we take certain actions because we want to “send a message” to a specific individual that we expect could result in hurt feelings? A compassionate leader will communicate honestly and openly while doing so with sufficient empathy. His or her ego will be totally eliminated from the interaction. If our intent is pure and we’ve separated from our ego, then it is less likely that we will offend someone.

Second, it’s important to understand what behavior is unacceptable. This is especially challenging from a generational perspective. A young female colleague of mine was at a luncheon recently. She shared that she sat next to an older man (Boomer generation) who was nice but commented as they were leaving that he was pleased to have been able to sit next to such an attractive young woman. My colleague was not offended but related that she thought the comment was unnecessary and inappropriate. What was intended as a compliment by an older man was interpreted as mild condescension by a younger woman. While I doubt that it was his intent to be condescending, it was clear that he has not learned that you just don’t say things like this.

I’m not advocating for political correctness. We’ve gone completely overboard with PC and it’s causing huge problems in our country. But I do think that we need to pay closer attention to how we might be perceived by others. And let’s do our own gut check. Do we find ourselves being offended with any frequency? If so, we might benefit from exploring what we see when we look in the mirror. Do we have a positive or negative self-image? Are we preoccupied with conflict or feelings of inferiority? If so, we may be prone to being easily offended.

As entrepreneurs we must develop thick skin through a strongly positive self-image. At the same time, we need to measure our intent when interacting with others as well as understand what is unacceptable to society. Doing so will minimize the likelihood that we will offend others.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.