Monthly Archives: April 2025

The Self-Talking Entrepreneur

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I have written a lot about mindset and how much it influences our lives. Embracing a positive mindset is empowering but it requires us to establish new thought patterns. I thought it might be helpful to catalog some of the more common things that we may say from time to time and offer an alternative. I find that when I intentionally pay attention to what I say verbally and silently, I catch myself before I go down the “negative road.” But if I do not pay attention, it is easy to end up there.

“I never have enough time.” Each of us has the same amount of time. It is all about how we prioritize. I now say, “I have time to do what I choose.” Notice that I am in control now rather than allowing myself to be tugged and pulled along the river of life.

“I just can’t win.” There is no way we can win if we affirm defeat from the start. How about this instead? “I will continue to do whatever is necessary until I win.” There is a hint of perseverance in this statement . . . which often is the secret ingredient to winning.

“I’m sick.” We all probably hear this quite often. In fact, we have most likely said it once or twice (or more). But again, why would we want to affirm something so negative? Here is an alternative. “I see myself as healthy and whole.” Perhaps we are feeling a bit under the weather, but aren’t we better off affirming a positive vision of ourselves?

“I’m struggling with my finances and never have any money.” To allow good things to come our way we need to shed all thoughts of lack and limitation. Why? Because they block the flow of positive energy, we need to be prosperous. This statement (said with gusto!) will fully open the fire hydrant of creative energy. “Abundance is mine and I claim it!”

“Something bad is going to happen, I just know it.” Hmmm. I know that I have been guilty of self-fulfilling prophecies and this one sure qualifies. It is as simple as this. If we expect something bad to happen, it probably will. “I expect everything to proceed in perfect order and visualize the end result that I am seeking.” There is no better way to inoculate ourselves from negativity than with a strong positive affirmation such as this.

“I don’t understand why so-and-so is treating me this way. It’s so unfair.” Conflict with others can lead to a feeling of victimization . . . if we let it. The truth is, we are only victims of our own mindset, and that is something we can control. When we are willing to take responsibility for our own actions we will say, “I am going to make a positive difference in the lives I touch.”

Yes, it is possible that these positive statements may sound hokey. But here is the point. The only way to break out of an undesirable mindset is to replace negative thoughts with positive affirmations that we really believe. The best way to accomplish this is to understand exactly what we say that we want to change and then be prepared with our replacement thoughts. Having practiced this for years, I can tell you that I still catch myself moving in the wrong direction at times. But that is the key – we catch ourselves and move back into a positive state of mind.

Life is too short to live in anything but a positive mindset. For me, the “negative road” has become a road less traveled. I see this as so for you too.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Competitive Entrepreneur

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Evil, dirty, underhanded, devious, conniving, despicable, dishonest, cutthroat, backstabbing, snobbish, arrogant, lying and cheating. These are terms I have heard applied to competitors over the last 50 years. Without a doubt I have missed some. What emotions are evoked when you think about your competitors? Some entrepreneurs I know have pure hatred for the competition and others display a great deal of fear. Why do we associate such negativity about our competition?

The amateur psychologist in me believes it has something to do with our childhood (don’t all our issues?). On the playground we engaged in competitive duels involving kickball, dodge ball, four-square and other gladiator-like activities. Losers were vanquished with taunts and teasing. When we were older, competition for relationships with the opposite sex was intense. When a sought-after girl or boy chose someone else, we were crushed and dejected. Fast forward to today and it is no wonder that we often see our competition as the enemy.

But do we really benefit from viewing our competitors in this manner? Competition is actually a wonderful thing. Let’s look at several of the reasons why.

  • Competition stimulates creativity and innovation. Every day we know that our competitors are working overtime to develop new products or services. To keep from being left behind we do the same. New discoveries are made from this process that may generate greater profits and capture a larger market share.
  • Best practices emanate from a competitive environment. Let’s face it; we don’t have all the answers. So, observing how others do things and testing our approach accordingly can lead us to implement better systems and processes. Without competition what would be the incentive to improve?
  • An inefficient market is the byproduct of competition. Some competitors are stronger, and some are weaker. If every competitor is equally strong how would anyone win? The concept of winners and losers is critical to a healthy yet inefficient market.
  • Hand-in-hand with the inefficient market theory is the opportunity for differentiation. This is good for the consumer, and it is outstanding for the entrepreneur. Why? Because we can create a level of variety that may appeal to more customers. It is not just about “better;” it’s also about “different.” If every boutique sold the same black dress, doesn’t it stand to reason that a boutique selling a purple skirt might win a few more customers than the black dress sellers?
  • Competition helps to broaden the talent pool. It provides career paths for the workforce into which we as entrepreneurs can tap. We can create cultures where people want to work, giving them the chance to grow and advance their careers. And in the process, we get to attract the best and the brightest.

For years we have enjoyed good relationships with our competitors. We view them with respect and in some cases, admiration. Other terms come to mind as well: friendship, collaboration, empathy, and gratitude. Collaboration you ask? Yes, we have often referred customers to our competitors when we could not meet their needs, and they have done the same for us. In 2008 a Maine portable restroom business owned by Jeff Bellino burned to the ground. Who came to the rescue? Bellino’s competitors! They provided portable restrooms, toilet tissue and chemicals so that he could keep going while he rebuilt his operation. Competition is at its healthiest when competitors have each other’s backs in a time of need.

When we embrace the notion of strong and healthy competition, we enhance our chances for success. There is no doubt that competition makes us better entrepreneurs in every respect.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Pivoting Entrepreneur

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Have you ever found yourself pursuing an idea or an initiative only to discover you have reached a dead end? Often people give up and move on to something else. Why waste any more time on something that is not going to work is conventional thinking. But what if this is an entrepreneurial endeavor in which we invested serious money as well as time and energy? Walking away is not so easy. In fact, there may be a tendency to stubbornly throw good money (and time and energy) after bad.

There is a way to turn some dead ends into cul-de-sacs. This is done through a process called pivoting. Very simply, a pivot is a change of direction. I remember playing high school basketball and having the ball thrown to me close to the basket. Usually there was a defender trying to stop me from scoring which required me to pivot or change direction to get a better unobstructed shot. Sometimes I was so hell-bent on bulling my way to the basket that my shot would be blocked, or the ball would be stripped away. Frustrating? You bet. But it was my failure to finesse the situation and pivot that resulted in my failure to score.

While pivoting seems like an easy and obvious course of action, it is not. We entrepreneurs tend to be a proud lot. We often think we have the best ideas since sliced bread. We also believe we can make anything work with discipline and perseverance along with our charm and good looks. We may not even realize we are headed down a dead-end street. How can we become more objective on our journey? Setting milestones at the beginning of the process can be very helpful. This is accomplished by establishing measurable performance indicators that enable us to know if we are progressing toward our end goal or not. By keeping track of our milestones, it becomes easier for us to see when we need to make a course correction.

There are numerous examples of pivots in American business that resulted in extraordinary products and companies. The likes of Pay Pal, Groupon, Starbucks, Nokia, Flickr, Hewlett-Packard, Nintendo, Instagram, Wrigley, Avon, Pinterest and Suzuki are all case studies. An article in Forbes Magazine dated October 8, 2014, by Jason Nazar and Rochelle Bailis chronicles one of the most famous pivots of the modern era – Twitter, now known as X.

“The most legendary pivot in social media history is the transformation of Odeo into Twitter. Odeo began as a network where people could find and subscribe to podcasts, but the founders feared the company’s demise when iTunes began taking over the podcast niche. After giving the employees two weeks to come up with new ideas, the company decided to make a drastic change and run with the idea of a status-updating micro-blogging platform conceived by Jack Dorsey and Biz Stone.”  

Keeping an open mind; avoiding being married to an idea; setting and watching milestones; collaborating with others and maintaining an environment for innovation is the perfect recipe for discovering when and how to pivot. Sometimes multiple pivots may occur before we nail it. Smart entrepreneurs are always on the lookout for pivots that will deliver the results they are seeking.

A pivot may actually bring about an even more exciting product or service (or company) than originally intended. The process of pivoting will also help to minimize or eliminate the incidences of dead ends.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Realistic Entrepreneur

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There are many acts we perform as entrepreneurs that are very similar to walking on a tightrope. They require just the right amount of focus, nerve-control, and balance to keep from falling into the abyss. You are probably experiencing one or more right now. But here is one to which you may not have given much thought. How do we be an “all-in optimist” and yet maintain a perspective that is grounded in reality? Another way of putting it is, “how do we see reality through rose-colored glasses?”

Let’s face it, sometimes reality bites. We prefer not to look at the downside which may lead us to fantasize about the upside. Eventually our point of view becomes one of hope which should not be confused with optimism. Rick Page wrote a great book several years ago entitled, Hope Is Not a Strategy. He is right. I have tried to remove “hope” from my belief system. To me, the concept of hope conveys a sense of passivity. I am more interested in assertively acting in such a way that there is no room for hope in the equation.

If there is no hope and we must face reality, how can we possibly be optimistic? I believe that there is a way to be very optimistic about almost every situation while still understanding and living in reality. First, we must assess and face the downside head-on. This means that we need to take an objective look at the situation and in a cold and calculating fashion determine the facts – whatever they may be, good and bad. There is no room in this process for ignoring, denying, or rationalizing. It is critical that we inventory everything.

Next, we look at the facts and develop a complete understanding of the risks at hand. We must look at every risk as an opportunity to fail. Identifying the risks puts us in a position to figure out how we will mitigate those risks. So, let us review so far. We have recorded all the facts we know about a situation – good and bad. We have determined the risks and mitigated them. And now we want to stack the deck in our favor. We do this by creating a clear path to winning. Think about it this way. Suppose you are the captain of a sailboat. You need to get from Point A to Point B. But you know that there are many rocks, shoals, severe currents, and other dangers lurking beneath the water. Before you set sail, you take charts, weather conditions, current sailor reports, and every other piece of information you can get your hands on. You then plot your course (creating a clear path to win) around the obstacles (mitigating the risks you identified from your fact-finding effort).

The last step in this process is that of holding a positive mindset. This should be relatively easy because you know the clear path that you need to take to win. And you have already planned for known and unknown challenges. The result is that you possess an air of confidence, for in your positive state of mind, you know without a doubt that you are going to sail the waters smoothly, calmly, and successfully. Now that’s optimism!

Becoming a Reality Superstar requires that we be optimistic. Optimism goes together with reality when we utilize a fact-based process to embrace the challenges that we experience. No longer do we need to hold onto hope, because we are supremely confident of our success. 

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.