Tag Archives: accountabilities

The Tunnel Vision Entrepreneur

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During the days when I was flying an airplane, I learned a very important entrepreneurial lesson. I’d be approaching a large airport and the situation became very busy. I had Approach Control giving me vectors and altitudes which required regular attention to the instrument panel. I had a landing checklist to review. If there were passengers, I needed to make sure they were buckled in, and loose objects were secure in the cockpit. I also had to dial in the radio frequency for the airport tower to be ready for the hand-off from Air Traffic control. Whew! With all this activity it was easy to forget to do one very critical thing – and that was to get my head up and look outside the airplane. Pretty obvious, right? You have no idea how even the most experienced pilots can make this mistake. We’re focused on everything else – and yes, we are looking straight out in front of us to line up with the runway. But there are other objects in the sky – aircraft that might be unaware of our presence, radio towers, drones, birds, etc. I quickly came to understand (under the penalty of death) that I needed to avoid Tunnel Vision at all costs.

What does Tunnel Vision look like in the entrepreneurial world? Here’s a hypothetical example. Jeff owns a three-year old company that provides IT services to small and medium-sized businesses. He has 27 members on his team and his top line has been growing at 60% annually. Jeff is crazy busy right now. He’s up at the crack of dawn and after a quick workout he heads to the office. Many nights he’s not home until after 9:00. At work he’s consumed with an endless stream of team members who catch him for a wide variety of reasons. He attends meeting after meeting. E-mails pile up and phone messages go unanswered. During the few moments Jeff has to breathe he wonders why time is flying by so fast and why it seems that he has accomplished so little.

You probably already know the rest of the story. Jeff and his team are so consumed with trying to keep up with their meteoric growth that a competitor sneaks in and steals some of their best clients. Instead of focusing on the customer, Jeff and his company have fallen victim to Tunnel Vision – and what they are seeing are systems, processes, recruiting, hiring, training, HR issues, accounts receivable, accounts payable – everything except the customer.

There are several ways we can be vigilant about keeping Tunnel Vision at bay. First, we need to make certain that every member of the organization has well defined written Roles and Accountabilities – let’s call them R&As. The R&As need to be of sufficient detail to identify all the areas on which each of us should be focused. It’s kind of like a position description on steroids. Next, we should regularly review our R&A. I recommend that this be done at least once each week. Perhaps we have an “accountability buddy” with whom we review our respective R&As. I have gotten into the habit of doing this at least weekly and can see how easy it is to fall into a rut by just paying attention to one or two specific roles, sometimes to the exclusion of others. Part of this review is determining what I’m going to do during the coming week that involves each of my R&As. This helps keep me from falling into the ruts in the road.

As leaders, we must model how to avoid Tunnel Vision. After doing this for ourselves, we then need to encourage others to follow the same process. Often when Tunnel Vision is prevalent, I hear the same refrain – “there’s just not enough time in the day!” What this means is that we have lost control of our schedule and are allowing ourselves to be pushed and pulled by others. Tunnel Vision is inevitable when this is happening. Regaining control of our schedules is paramount and can be accomplished by planning what we are going to do rather than reacting. Ultimately, this planning initiates the R&A review and subsequent determination of our actions to be juggled in all areas.

Tunnel Vision can have fatal consequences for an organization. It can be avoided by reviewing Roles and Accountabilities at least once a week, and planning action steps that impact all areas for which we are accountable.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Building an Iconic Entrepreneurial Culture

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We entrepreneurs live in a time where differentiation can be the determining factor between success and failure. As such, we are constantly looking for that silver bullet that elevates our product or service above the competition. Yet in our quest for this elusive competitive edge, we encounter a myriad of challenges involving everything under the sun. Often we have people issues – we struggle to find and retain qualified talent, or there may be low performance. Perhaps we endure periods where it just doesn’t seem that we can do anything right for our customers. Bottom line – entrepreneurship isn’t for the faint of heart.

There is a differentiating factor that offers a nearly 100% guarantee for success – but is frequently overlooked by entrepreneurs. This differentiator is an iconic entrepreneurial culture. Well duh, you may be thinking. How could this possibly be overlooked? The reason is the fact that it takes a long time to build an iconic entrepreneurial culture. And we live in a society of instant gratification. The key is to start right now with this process. By taking positive steps every single day, we eventually will realize this objective.

So exactly what does an iconic entrepreneurial culture look like? It starts with a clear vision for the enterprise. Where are we going and what does it look like when we get there? This vision should be inspirational and easy to communicate. Then we must get the right people on the bus. We recruit and hire folks that share our dream and are committed to taking the necessary steps to achieve it. This is where many attempts to build a culture fall flat. We’re in a tight economy and acquiring talent is extremely difficult. Settling for a warm body (because we’re desperate) may actually be detrimental to the culture we are building.

Our team members need well-defined written roles and accountabilities. Without them, chaos ensues and many things fall between the cracks. Team members also need the proper training as well as the resources necessary to accomplish that for which they are responsible. I’ve written many times about our Why – that is, why we do what we do. Simon Sinek has identified the nine Whys – one of which makes each of us tick. When we can match the roles and accountabilities of our team members with their respective Whys, we’re well on our way to keeping them challenged and engaged. Team members want to feel valued and appreciated, so we do this in a genuine and authentic manner whenever possible. We express gratitude for the contributions made by our team and we recognize individuals for their achievements.

Incentive compensation tied to performance can be a strong motivator. Of equal importance is ensuring that each team member understands the importance of his role in the overall march toward reaching the vision. And team members need to be shown a path for their growth. This may involve opportunities for education, mentorship and career advancement.

Developing core values for the organization is another crucial stepping stone along the cultural path. Once established, advocate them and live them every single day. It goes without saying that core values are meaningless unless leaders model them consistently. In our company, we’ve heard from many new hires that the reason they joined was because it was obvious that we actually put our core values into practice.

An iconic entrepreneurial culture nurtures an environment of collaboration. Leaders work to obtain buy-in for decisions involving the team. It’s an environment that encourages experimentation and creativity. We promote the notion of a “laboratory mindset” for mistakes. In other words, when mistakes occur they are analyzed for what can be learned as opposed to being used as a reason to criticize and bludgeon.

An iconic entrepreneurial culture is positive and optimistic. Fear is eliminated and conflict is handled in an open and forthright manner. Team members are honest with each other and avoid triangulation. They celebrate together and cry together. Systems and processes support strategic thinking – but avoid becoming bureaucratic. Staying nimble is the eternal mantra. Finally, the entire team subscribes to a customer-centric ideology that worships at the altar of the Net Promoter Score (NPS).

Creating an iconic entrepreneurial culture is difficult and time consuming . . . but it is possible. And once it has been achieved, it becomes one of the most powerful differentiators there is.

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This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.