The Swivel Headed Entrepreneur

A good pilot has his head on a swivel. He is constantly scanning his instrument panel as well as the skies around him. There may be other airplanes in the immediate area to avoid. Maybe there are TV towers or smokestacks to miss. Engine performance gauges must be monitored, and navigational displays are critical to comprehend. All of this can be summarized in two words . . . situational awareness. Without situational awareness we are more vulnerable to physical dangers around us. A lack of it can result in an auto accident, stepping off a curb and breaking an ankle, or starting a fire when the grill is too close to the house.

In the entrepreneurial world, situational awareness is worth its weight in gold. Now, you may be wondering how this concept applies to business situations. It has less to do with physical proximity and more to do with possessing a sixth sense about a multitude of factors. As entrepreneurs we can attain a much higher degree of success as we develop our entrepreneurial awareness. For example, how well do we sense what is happening in our marketplace? There is more to this than just crunching numbers. The key is to look behind the empirical data and understand what is truly happening. Here is a simplistic illustration. A quick look at market share might show that our firm is way out in front of the competition. And yet, we know that a start-up company has won three of the last five contracts for which we have competed. Not enough to move the market share needle but could signal trouble down the road. Situational awareness would have us take immediate action to understand why they are winning, and we are losing, and then do something about it.

Situational awareness from an entrepreneurial perspective involves a deep understanding of our customers and what makes them tick. Customer satisfaction surveys help in this regard, but we may need more than data. In person meetings are the best bet for getting a good read on our customers. If not in person, the next best option is a phone conference. At the root, we are looking for little tells that might indicate whether our customers are 100% in our camp. We encountered a situation a few years ago where we thought our client was totally satisfied with our services. Our team was convinced that we had performed as well as or better than expected. And yet, I had a gnawing feeling that something was amiss. When we dug in deeper, we learned that the client was hiring a competitor. The reason had nothing to do with our performance and everything to do with the fact that a corporate decision had been made to consolidate its business to a national company. I have always wondered whether we might have saved the business by doing some things in a radically different manner had our situational awareness enabled us to act sooner.

Finally, we must keep our finger on the pulse of our team. Are we on the lookout for signs of tension, boredom, or anxiety? It is easy to get caught up in the day-to-day chaos that we all experience and miss the signals that are flashing relative to our team. Perhaps an outgoing team member who normally participates in company activities gradually pulls back and is less gregarious. Without situational awareness, we could easily overlook that this individual is headed for the exits until it is too late. Realizing this sooner might have given us a chance of resolving whatever issue is causing our teammate to look elsewhere.

Situational awareness at the entrepreneurial level requires a certain degree of intuition. But even more important is our being intentional about having a deeper understanding of that which is happening around us. Then we are less likely to unwittingly step off the cliff and into the abyss.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Advice from a Boomer to a Millennial – Part 2

A few years ago, I wrote a blog offering advice from a Baby Boomer entrepreneur to Millennials. Now, I have some additional thoughts to share.

  1. Create your own opportunities. Nothing should stop you from creating and pursuing your own opportunities. They are not going to be handed to you, so do not have an expectation that someone is going to tap you on the shoulder and say, “Here is an opportunity that I think would be perfect for you.” I was very fortunate early in my career to work for an entrepreneur who allowed me free rein. I had certain roles and accountabilities that I was expected to perform. But after that, I was free to dream and take the steps necessary to make those dreams a reality. It was important that the opportunities I created did not conflict with our organization’s values and goals. I made more mistakes than I can count, but none were so serious that they would have sunk the ship. Too many people today seem to be in a “waiting mode.” Rather than dreaming big dreams and making them a reality, they think that someone else is going to give them direction and structure. Believe me when I tell you that this mindset will only end up in frustration and resentment the longer it persists.
  2. Work for/with honorable people. Another fortunate aspect to my career was the fact that the entrepreneur for whom I worked was an honorable man. He was tough and old-school with many of his leadership traits and tendencies, but he was as honest and fair as the day is long. I had job offers along the way but always thought, “I am able to create my own opportunities and work for a person of integrity. What more could I want?” The grass-is-greener syndrome that many people face was never a factor for me. Now that I lead our collection of companies it warms my heart to know that one of our five core values is Integrity and we have created an entire organization with hundreds of honorable people.
  3. Make your own happiness. We have all heard it said that happiness comes from within. This is 100% true. How many times have you (or a colleague) said that when your compensation reaches a certain level or you have a specific amount of money in the bank, that you (or a colleague) can relax a bit and be happier? There is no question that material wealth can make life easier. But easier does not necessarily translate into happiness. When we make our own happiness, we are channeling our passion in ways that are satisfying to us. Passion and happiness go hand in hand. Find your passion and chances are you will be a happy person.
  4. What the heck is boredom? This one stumps me. I have never been bored a minute in my life. And yet I hear adults talk about being bored all the time. As a kid life was full of wonder and excitement. I grew up in a time long before video games, the Internet and 24-hour stimulation. If any of us kids ever thought about being bored, our parents would read our minds and make us go pull weeds in the yard or scrub out garbage cans. My grandkids talk about being bored which is amazing considering all the toys and tools to which they have access. Boredom comes from being too one-dimensional. If we are curious about all things in life, there is never a chance to be bored because we are always learning something new. I will never forget Saturday afternoons as an eight-year-old grabbing the World Book Encyclopedia annual update and reading about so many different things. If you tend to become bored, consider creating a bucket list of things you would like to learn and do, and then get to it. This does not have to be the “Climb Mt. Everest” type of aspirational bucket list but could be as simple as learning to play the piano or reading a book in a genre that you would not ordinarily consider. Simply put, boredom is a complete and total waste of life.
  5. Live a positive life. We all have a choice to make. Do we maintain a positive mindset or a negative one? Other people do not dictate our mindset. To me, the choice has been a total no-brainer. If I can be positive and happy or negative and miserable, what choice is there really? Life is far too short to wallow in despair and negativity. If there is only one piece of advice that I can give you, it is to always, always, always stay positive and look for the silver linings in everything, for they are there.

Here is wishing you the ability to create your own opportunities, work for and with honorable people, make your own happiness, never be bored, and live a positive life. YOLO!

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.