An Entrepreneur’s Philosophy

Jordan Peterson is a renowned Canadian clinical psychologist and psychology professor who wrote the bestselling book, 12 Rules for Life. I listened to an interview with him on one of my favorite podcasts, Econtalk with Russ Roberts. During the conversation, Peterson makes the following statement. “Life is fundamentally tragic, and ridden with suffering, and touched with malevolence and evil; and that goes for you and everyone around you.” And while Dr. Peterson may be highly respected and says much with which I agree, I must respectfully disagree with the preceding statement. Vehemently.

If we entrepreneurs bought into the premise that Life is Terrible, we’d never get out of bed in the morning. In fact, I believe just the opposite. Life is full of wonder and excitement. Life is full of joy and happiness. Life has far more upside than downside. And life offers unlimited opportunities for great and amazing things. This is not to ignore the fact that there are terrible things that do happen in life. But is life fundamentally tragic as Peterson posits? I think not.

I think it all boils down to perspective. If we choose to believe that Life is Terrible, it will be. Similarly, if we choose to believe that Life is Great, it will be. I’m not naïve enough to suggest that subscribing to the latter means that there will never be mountains to climb and challenges to overcome. But think about this. If we believe that Life is Terrible, those mountains are much harder to climb and the challenges much more difficult to overcome. It’s like adding a 75 pound weight to our back. What’s the point?

By now you know that I am the poster boy for optimism and positive thought. I attribute this mindset to the success I’ve realized over the course of my career. One of my mantras has always been, “What I think in my mind will become reality.” Because I only want Good in my life, I’m going to do my darndest to only think in positive terms.

We entrepreneurs have a lot to worry about . . . if we choose to worry. We could obsess over market share, customer reviews, rising labor costs, cash flow (or lack thereof), sales increasing too slowly, sales decreasing too quickly, government regulation, competition, legal issues, succession planning, production issues and whether we remembered to close the garage door when we left home this morning. Whew! Just thinking about all of this wears me out. But with all of this worry, concern and obsession, what exactly has been accomplished?

Being a Type A personality and maintaining a “chill pill” attitude isn’t the easiest thing in the world. Over the years I’ve discovered that concentrating my energies – mental and otherwise – on taking positive and productive steps leads to positive and productive results. There’s a surefire method that I use to measure my stress factor in this regard. I use a wrist cuff and take my blood pressure and pulse every day. I record it on a log including the time of day as well as notations as to what might have been occurring just prior to the reading. This single act is enough to serve as a reminder to remain calm. I’ve found that each year, my average systolic and diastolic readings have gradually decreased.

I’ve also trained myself to live in gratitude as much of the day as possible. When I am outwardly grateful to others for all of the good they do for me, a form of armor is created that protects me from the Life is Terrible syndrome. I’ve also found that there’s always a solution for just about every difficulty we may encounter. Somehow things just seem to always work out. I don’t think this is by accident. By maintaining focus on positive outcomes and really believing that we are entitled to them, they ultimately manifest. No longer do I blow a gasket when something doesn’t happen as planned. No longer do I wake up in the middle-of-the-night with cold sweats and a feeling of impending doom. No longer do I experience free-floating anxiety.

Jordan Peterson’s “Life is Terrible” philosophy is dangerous for entrepreneurs to adopt. A “Life is Great” mindset opens the way for a rich and full experience every single day.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 103 – Goody Two-Shoes.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.