Here are several scenarios. Tell me what’s missing. A manufacturing operation is experiencing an alarming increase in the number of product rejections. A child chronically fails to turn in his homework assignments. Monthly financial reports for a company seem to always be delivered at least two weeks late and sometimes more. Customer service ratings for a particular business are abysmally low. Bears are constantly getting into trash bins in a neighborhood and making an incredible mess.
So, what is it? What’s missing? It’s a concept that can sometimes be elusive in entrepreneurial environments and often in our personal lives as well. It’s called . . . accountability. Accountability has four basic components – understanding, commitment, responsibility, and consequences.
A failure to understand what is expected can obviously lead to an overall failure in whatever operation is being performed. The manufacturing rejects could very well have been caused by a machine operator not understanding a critical step in his or her process. It’s hard to hold this person accountable if there was a lack of training to ensure a full understanding of the process.
Without commitment full accountability is impossible. The child must not only understand how important it is to submit his homework, but he must also be committed to the notion as well. If he refuses to commit to turn in his work, then he will refrain doing so. While it’s true we can hold him accountable for his actions, it’s unlikely that we’ll achieve the desired result.
The path to accountability involves a willingness to take responsibility. “It’s mine (or ours) to do” becomes the mantra. In unhealthy organizations there may be a great deal of finger pointing. “It’s the fault of Marketing.” “No, Sales screwed up!” No one seems willing to step up and claim whatever “it” is. Taking responsibility is a sign of integrity and sacrifice, especially if things go wrong.
Finally, there are consequences. We may think of consequences in a negative sense but of course consequences can also be positive. The accountant who finally figures out how to deliver the financial reports on time may benefit from positive consequences in the form of a bonus. On the other hand, the customer service department that gets consistently poor ratings might suffer the consequences of being terminated. It’s important to note that for negative consequences to be administered fairly, the individual(s) in question must have a clear understanding of what they are supposed to do. One of the most common mistakes that is made in the accountability process is firing someone for their failures that are really the result of their not clearly understanding how to perform their role.
So, let’s put it all together in a positive scenario. Mike and Susan are a two-person team employed by Newco, a tech start-up. For the first week after they are hired, they undergo intensive training that provides them with the knowledge and understanding they need to undertake the functions assigned to them. The second week they work with “buddies” that scrutinize their work and ensure the finished product meets quality standards.
At the beginning of the third week the company founder sits down with Mike and Susan and asks them several questions about the work they are doing. He inquires as to whether they are clear on what they are supposed to do and how to do it. When they answer affirmatively, the founder asks if they are fully committed to do their part as a team in delivering a flawless product to the customer. Mike and Susan now have understanding and commitment.
One day a customer complained that two of the units she had purchased were defective. Upon further investigation Mike realized that he had missed a step in the production process. He wrote a note to the customer offering his apology and made sure the founder knew that the error was totally his and not Susan’s fault. Thus, he took responsibility.
Over the course of a year, Mike and Susan performed in exemplary fashion. They were accountable to each other, to their company and to their customers. As a result, they were both promoted to supervisory positions and received generous raises. All in all, the consequences were positive.
When we have understanding, commitment, responsibility, and consequences we have full accountability. And that’s how we keep the bears out of the trash bins.
This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.