Thank You Fitbit!

Posted on June 19, 2016 by anentrepreneurswords

I’m going to confess something in public right now. I’m obsessed. Ever since I got a Fitbit in August 2013, I’ve become more and more a slave to this device. I started with the basic unit and upgraded to the top-of-the-line Surge as soon as it came on the market. I created a spreadsheet on which I record my daily step count and miles walked (think I’m a little OCD?). Early on, when traveling if I found myself short of hitting my step goal, I would walk hotel hallways and stairwells until the Fitbit buzzed my achievement. More recently I continued to push for higher and higher daily step counts – 20,000, then 25,000, then 30,000. At this point in time I average 20,000 to 21,000 steps each day. I’ll park my car in the farthest reaches of the parking lot to get more steps. It’s comically absurd the lengths I’ll go to increase my step count.

Walking has been mostly a beneficial experience for me. Fortunately I picked something healthy over which to obsess. Along with eating properly, walking has enabled me to lose a lot of weight. It’s great to get outside in the fresh air and I tend to listen to a wide range of podcasts and some terrific music. I guess I’m glad that I didn’t choose to obsess over an ultra-expensive hobby or something riskier like sky diving or helicopter skiing.

However, the fact remains that walking is still an obsession for me. So I started to wonder how I might channel this persistent fixation. And I’ve finally decided that walking 20,000 steps each day is probably sufficient. I don’t need to try and push my average to 25,000 or even 30,000 – though I’ve actually contemplated both of these goals. I know that my personality is such that I will always obsess over something. It might as well be something even more productive than walking. Thus, I started a process to discover a new obsession.

Intentionally searching for an obsession is more than a bit bizarre. But I knew that I wanted to settle on something profound. Then I had an epiphany. One of our corporate core values is Customer Fulfillment – We Strive to Exceed Our Customers’ Expectations. Why not focus my obsessive energy on Customer Fulfillment? This notion began to resonate with me and I became excited over the possibilities. The challenge is to keep from having an artificial mindset about this. My obsession over walking is totally natural – can my obsession about Customer Fulfillment be just as natural? I resolved to make it so.

It is a fascinating experience to consciously and purposefully channel one obsession into another. I’ve only been doing it for a few months. But every time I walk, I find myself thinking about Customer Fulfillment. Ideas flow freely during these twice daily wanderings. Many notes are made on my phone to be fleshed out later. I’m now adding some podcasts with a customer-centric flair for my listening pleasure. Walking has become the trigger for the focus on this new obsession. I think this is the real key. If we want to channel an obsession into something productive, a trigger of some sort is needed. It also needs to become a daily practice. If I only walked three or four times each week the trigger effect would be less pronounced and I doubt that I would be able to transfer the walking obsession into that of Customer Fulfillment. I’m not going to stop walking, but now I ‘m inspired to walk for a different reason.

Obsessions can often be destructive. Fortunately there is a way to channel them into productive endeavors if we resolve to do so. Thank you Fitbit!

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Cocoons and Garlic Necklaces

Posted on June 12, 2016 by anentrepreneurswords

How often have you encountered situations where you conclude that luck must have played a part in the outcome? Perhaps you barely escaped being involved in a horrific traffic accident. Or you walked into a meeting with a prospective customer with whom you’d never spoken and won a major account just by “being in the right place at the right time.” Is someone who seemingly sails through life without struggle just lucky? What about fate? Is our destination already mapped for us? Are some people pre-ordained to succeed and others to fail? Could it be that we use “luck” and “fate” as rationale for something we don’t understand or can’t explain?

I’m going to go out on a limb here and profess that I believe luck and fate are mostly myths. Since no one can prove or disprove this statement, I think I’m pretty safe. Notice I didn’t completely rule out either concept . . . because I can’t be totally certain. But I do think that how we live our lives has a lot to do with what we might otherwise perceive as luck or fate. While this may sound a bit New Age, stick with me on this.

I am totally committed to the notion that positive energy exists and when we live a positive life in every way possible, good things come to us. Does this mean that a positive lifestyle provides protection from bad things happening to us? I don’t know. I suppose it’s possible but I prefer to look at . . . yes, the positive side of this. Here’s what I know for sure. When I’m thinking positive thoughts my heart rate is lower, my head is clearer and I’m more often “in the zone.” I’m much less resistive to new ideas and my creativity is off the charts.

Successful outcomes are a combination of many things. It helps to have talent, skill, intelligence, hard work, determination and perseverance. Everyone has talent. Unfortunately many people don’t dig deeply enough to discover their true talent – but it’s there. Skill can be learned and developed. Almost everyone can learn and develop a skill. Intelligence is innate, but even those individuals with average or below-average IQs can be very successful by learning how to think. Yes, there are many who are allergic to hard work, but everyone has the opportunity to work hard. With the right mindset, anyone can possess enormous amounts of determination. And of course we all can persevere if we choose to be patient. Too often, people are willing to give up because they aren’t determined and patient enough. Are people who consistently enjoy high levels of success just lucky, or have they discovered their talent, honed their skill, learned how to think critically, worked hard, been doggedly determined and are supremely patient?

Who needs luck when we can wrap a cocoon of energy from a positive mindset around our talent, skill, intelligence, hard work, determination and perseverance? The universe works in amazing ways and perhaps we resist negativity and bad outcomes by living inside this cocoon? Suppose we’re competing for a contract and we lose. Some might say that our woo-woo positive approach didn’t work. But I choose to see it differently. Instead, I get very excited when I don’t win because it means that something better is in store for me. In the moment that may be hard to see. But I’ve experienced this concept countless times. There have actually been instances when I’ve later learned that what we “lost” would not necessarily have been right for us in the first place. I remember vying to acquire an apartment property in a small town but did not win the bid. A few months later the major employer in that town pulled up stakes and left – occupancy at the apartment property we had wanted to buy was devastated.

Luck and fate are abstractions that can allow us to rationalize our success or failure. Living the most positive lifestyle possible eliminates the need for carrying a rabbit’s foot or wearing a garlic necklace to ward off evil spirits.

The Case of the Dirty Diaper Over the Cliff

Posted on June 5, 2016 by anentrepreneurswords

Let me set the scene. We get a call from a customer and boy is he mad. He rants and raves about how he’s been wronged by one of our team members. “She was so incredibly rude to me!” he exclaims. “And she even laughed at me when I explained my issue.” Honestly, what is our first thought? It may be that we can’t believe our team member would act in this manner. We may also prepare ourselves to have a serious conversation with this team member and really lay down the law. Perhaps we are even ready to put a note in the personnel file about the incident. What happens next? We’re plenty steamed, so we track down our team member and lay out the situation in a somewhat accusatory fashion offering plenty of righteous indignation in the process. Except . . . it turns out that the customer was all wrong. What happened here? I call it the “The Case of the Dirty Diaper Tossed Over the Cliff.”

In this situation, we heard a complaint (the Dirty Diaper) and immediately jumped to a conclusion (the Cliff). We failed to gather solid evidence in a calm and reasonable fashion and instead rushed into an unpleasant encounter with our team member half-cocked. In this specific scenario, had we conducted a proper investigation we would have discovered that there was a witness – another customer – who observed the whole thing. And after talking to this customer, we learned that the accuser had an axe to grind with our team member and called her names and said ugly things to her. Not the other way around. Unfortunately we failed to give her the benefit of the doubt when we launched into our accusation which of course caused unnecessary tension.

In the “heat of battle” aka/confrontational situations – it’s easy to sympathize with the party that is upset. Perhaps our team has had the type of issues in the past that are being presented in the current situation. We instinctively may have a tendency to jump to erroneous conclusions and even worse, act upon them. The fallout from this approach can be devastating. Our team member felt that we weren’t supporting her and the feelings of trust she had for us were broken. Other team members learned of the incident and the trust with them was damaged as well. Ultimately the team member involved quit – all because this matter was so incredibly mishandled.

Maybe this has never happened to you. I truly hope that is the case. I’ve seen it occur in my own organization and I’ve even been the “accuser” in a bit of a milder way, but nonetheless I didn’t do my homework first. I’ve resolved to listen carefully to information that is being provided by the complainant and ask questions sufficient to fully understand this person’s point of view. I also try to glean as many facts as possible. Often there’s a lot of emotion involved and the “diaper” gets really dirty very fast. It’s critical to be adequately sympathetic without taking sides and try to focus on the facts. Then, rather than taking the “dirty diaper” and “throwing it off the cliff,” I try to factually determine the other side of the situation without accusation or condemnation.

There will be times when the facts presented by the two parties are vastly different. Let’s assume for a moment that there are no witnesses and there’s just no way to corroborate either version of the encounter. We have to be very careful passing judgment in such situations and determining that one party is right and the other is wrong. Instead, we offer our counsel with the intent to coach our team member, and we do what we can to placate the party who is aggrieved. In a sense, we need to operate as would a judge or jury. If the evidence is insufficient, it’s pretty hard to render a clear decision. Should a pattern develop with our team member where we learn of similar issues occurring on an ongoing basis, we may need to take stronger action based upon such a pattern.

Strong teams are built on trust. We must protect this trust by handling contentious issues in a calm and measured fashion; gathering evidence, and resisting the inclination to jump to conclusions.

Father Changing Baby’s Diaper — Image by © Paul Barton/Corbis

Mousetraps²

Posted on May 29, 2016 by anentrepreneurswords

I don’t want our customers to be satisfied. Put another way, customer satisfaction is not our objective. I also don’t want our team members to be satisfied. There, I’ve said it. I’ll bet you’re thinking that there’s a punchline somewhere in all of this. And yes, there is. But let’s dig a bit deeper before getting to the bottom line.

When we serve others we certainly want them to be satisfied – right? This seems like a perfectly rational objective because we all know what happens when a customer or team member is dissatisfied. So, when a customer (or team member) makes a request, we do our best to satisfy that request. We generally believe that when someone is satisfied they are happy. Here’s an interesting dilemma. Suppose we’ve done everything we can to satisfy our customer; they tell us they are happy, but then they quit anyway. What’s up with that?

One of our companies is involved in managing apartment properties for our own account and for third-party clients as well. I can remember several times over the past many years that a long-time client told us he was perfectly satisfied with our service, only to make a change and hire another firm. We were assured that we’d done nothing wrong and other circumstances stimulated the change. In some cases the client was consolidating the management of all his properties with a national property management firm. In another instance we were told that the client had a relationship with another company and though he was satisfied with our performance, he thought he might do better with the other firm. Naturally there’s a strong level of disappointment when we hear that someone is satisfied and yet they are still making a change. What in the world are we to do?

OK, here comes the punchline. Customer satisfaction isn’t enough. Team member satisfaction isn’t enough. Customers and team members leave even when they are completely satisfied. Attempting to achieve customer and team member satisfaction is a siren song that will lure us into the rocks and sink our ship. Instead, we need to focus on fulfillment. Fulfillment is a much higher state than satisfaction. It’s a concept that’s similar to exceeding expectations but is even more than that. Trust me – you won’t get any help from the dictionary on this one. It says that to fulfill is to satisfy. I think the dictionary’s definition misses a very important nuance here.

Suppose an apartment resident calls and reports that her kitchen faucet is dripping. If our maintenance technician goes to her apartment and completes the repair, then he’s satisfied her request. However, if he goes and fixes the faucet, and then checks a number of other physical elements in her apartment and fixes other items that he finds, then we’re moving toward a level of fulfillment for the customer. Total fulfillment comes when there’s nothing else a customer could possibly want or need, even if he or she hasn’t articulated it. In other words, we’ve anticipated every possible scenario that could impact the customer and we’ve taken all the steps we could to resolve unforeseen issues and create an over-the-top experience. This was what was missing when we lost a client who told us he was satisfied. We had not gone above and beyond to create the over-the-top experience that achieved total fulfillment.

Customers and team members leave or quit all the time when they are satisfied. Usually it’s because they aren’t aware of a better alternative. But when that better mousetrap is presented to them it’s not hard to understand their motivation for making a change. Changing our focus from satisfaction to fulfillment increases the odds in our favor that we possess the better mousetrap.

Achieving fulfillment for our customers and team members requires a combination of commitment, innovation, understanding, vigilance, appreciation and gratitude. Fulfillment is the best mousetrap in today’s highly competitive entrepreneurial environment.

The “Disneyland” Story

Posted on May 22, 2016 by anentrepreneurswords

We’ve explored the concept of Vision in this blog before. But I’d like to share a technique that has worked for me – perhaps you’ll find it valuable too. Simply put, vision is “what it looks like when we get there.” Remember when we were young and a family vacation to Disneyland was being planned? What was the focus? It wasn’t so much on the long journey to get there. Instead, we could see ourselves riding in the Tomorrowland Jets (long gone now) or in a Matterhorn Bobsled. We could taste the cotton candy and hear the whistle on the Mark Twain Riverboat. In other words, we had a vision in our minds-eye of what we were going to experience.

As entrepreneurs we have that same vision. The problem for most of us is that it remains trapped inside our heads. We struggle to articulate it to others. And so our team members punch the clock every day with no clear idea of “what it looks like when we get there.” It seems pretty clear to us, but they don’t have a clue.

I’ve been struggling with communicating my vision for many years. I often launch initiatives and undertake projects that all make sense within the framework of my vision – but to others it seems like a helter-skelter approach to something that is undefined. At times, members of our team have expressed frustration with the process and begged for a clearer picture. I’ve tried reducing my vision to writing, but a few bullet points later even I’ve been uninspired.

At the urging of a friend and former colleague I took another stab at it recently. But instead of trying to put it on paper in a concise one or two paragraph manner I went a different direction. I decided to tell a story. I mocked up a Wall Street Journal masthead and put myself in the shoes of a WSJ reporter writing a profile of my company – ten years in the future. I actually picked the name of a real reporter and the date on the masthead was really ten years out. And then I told the story in considerable detail. What unfolded were several aspirations; explanations of how the aspirations were to be achieved, and ensuing measures of success. I quoted real people. I talked about how our customers were going to feel. Our culture was highlighted and several strategies were outlined. One thousand seven hundred and seventy words later a clear picture emerged representing “what it looks like when we get there.”

I’ve started sharing the vision story with various teams – our Executive Leadership Team, Senior Managers Team, etc. My vision needs to become a shared vision and I’m eager and willing to tweak it so that it is inspiring to as many members of the team as possible. We’re beginning to work backwards from what it looks like ten years in the future, to identify the various strategies that will be needed to reach the vision. Clearly there’s a lot of work to be done – but finally; for the first time in more than 40 years, everyone has a clear picture of where we’re going.

If you’ve been having a tough time articulating your vision, I encourage you to write your own story. And if writing isn’t really your thing, sit down with someone who has the gift of prose and tell him or her the story from your heart. This person can serve as your translator and put on paper the story that you will share with your team. You’ll have several re-writes. You’ll add, delete, clarify, expand and fine tune. Just remember that the final product should be inspirational. It should be as big and bold as you desire. And anyone reading it should come away without any doubt about “what it looks like when we get there.”

We all have a Disneyland image of some sort for the organization to which we have committed so much of our lives. We can share it with others through a storytelling process that creates clarity and a call to action.

A$$holes and Angels

Posted on May 15, 2016 by anentrepreneurswords

Life is full of contrasts which span our personal and professional lives. Happy and sad. Victory and defeat. Sunny and rainy. Dogs and cats. A$$holes and angels. Wait a minute – a$$holes and angels! What the heck?

As humans we have a lot of issues. Sometimes we are able to deal with these issues and at other times we are not. When we are successful in meeting our challenges we tend to be more measured and pleasant. But when these challenges become seemingly insurmountable brick walls there is a chance that our personality changes – and not for the better. Feelings of insecurity and inferiority may manifest through biting and snide remarks, ugly facial expressions or downright hostility.

A guy walks into McDonald’s and orders lunch. He just was chewed out by a client and he’s not a happy camper. The person taking his order is a little slow or distracted and he snaps, “Your service is terrible.” Obviously he’s well on his way to winning friends and influencing people. Angelic behavior? Probably just the opposite. Little encounters like this happen all of the time. Unfortunately when unchecked, a pattern develops where lashing out in this manner can become a habit.

In an entrepreneurial organization rudeness and disrespect cause a great deal of tension. It produces negative energy, creates conflict and can destroy the chemistry of a team. Leaders who ignore it are giving implicit approval of the perpetrators. It’s one thing for there to be disagreements between team members. This can be a healthy process toward a successful end result. But when the disagreements turn uncivil and personal the healthy part of the process has come to an end.

I have a pretty high tolerance factor for dissent. I encourage my colleagues to offer different opinions and ideas. And I don’t mind a lively discussion that stimulates new ways of thinking. However, I’ve been told that there are times when others begin to feel uncomfortable because of the intensity of some conversations. The line may have been crossed where the comments have become too biting and even personal. So, I’m learning how to interrupt such situations and nip them in the bud before they digress into the world of the unproductive.

This all easily translates into one very simple premise. There is no place for a$$holes – anywhere in life. When unacceptable behavior is observed it needs to be stopped immediately. If there are several team members present it may be best to take a break in the meeting and consult with the offender in a one-on-one manner. There’s nothing gained by embarrassing an individual publicly. Everyone has a bad day once in a while and a kind and empathetic word may be all that is necessary to diffuse a brewing tempest and prevent it from escalating.

It’s much more troublesome when a member of the team has become a chronic a$$hole. Such a person may walk around with a permanent scowl on his or her face. Colleagues may go out of their way to avoid this individual. No one looks forward to meetings that include him or her, and encounters with this person often end with feelings of hurt, anger or humiliation. Chronic a$$holes must be dealt with swiftly and firmly. As soon as it becomes apparent that this person has chronic issues he or she must be advised that his/her behavior is unacceptable and will not be tolerated. When this person is a high performer it makes dealing with him/her that much more difficult. But for the sake of the team action must be taken including removal from the team as a last resort.

Life (and business) is tough enough without having to contend with a$$holes. Dispensing with such behavior as soon as possible will help restore the equilibrium of a team.

The Really Big Bus

Posted on May 8, 2016 by anentrepreneurswords

“Tom’s personal preferences on his footballs are something that he can talk about in much better detail and information than I could possibly provide,” Belichick said, “I can tell you that in my entire coaching career, I have never talked to any player (or) staff member, about football air pressure.” This is a quote from a press conference held by New England Patriots coach Bill Belichick during which he spoke about Patriots quarterback Tom Brady and the infamous “Deflategate” case. What just happened here?

This was a classic case of someone being “thrown under the bus.” In this instance it was very public and left some massive tire marks. In an entrepreneurial environment this is pure poison. Throwing someone under the bus destroys team spirit and leads to major internal trust issues.

As children, we had a tendency to point fingers at others rather than accept responsibility for ourselves. The blame game was in full swing and a fairly normal aspect of childhood. We should have seen its destructive nature then and refrained from carrying it into adulthood. How often have you heard something like this? “Our revenues are down because the salespeople didn’t move enough of our product.” Or, “The contract was late being delivered to the client because my administrative assistant was sick.” And how about, “I’m sorry we delivered poor customer service – I’m going to fire John Doe whom you spoke to on the phone.”

Wow! These are some heavy duty statements and perfect examples of what it looks like to be thrown under the bus. They are also perfect examples of scapegoating, finger-pointing, excuse-making and general lack of accountability. At all costs the speaker wants to distance himself from what went wrong. It’s pretty obvious that this is not enlightened leadership. How simple it would be to change a few words and ultimately the whole message. Consider these alternatives. “We’re pulling the whole team together to identify a new strategy to increase revenues.” No one is being blamed here and a positive step has been identified. “I’m very sorry the contract was late. Please let us know if there is anything that needs to be changed.” The client doesn’t really care why the contract was late. Thus, a heartfelt apology is all that needs to be said. “I’m sorry our customer service wasn’t satisfactory. What else can we do to make this right?” Again, a straightforward apology and no one is blamed.

Teams become strong when each member knows everyone has his or her back. What if clearly someone screwed up and makes the whole team look bad? Shouldn’t that person be held accountable? This is a fair question and the answer is yes to accountability. But as leaders, we should never publicly do so – to a customer or in front of the whole team. Individual issues should be dealt with individually. We accomplish nothing when we embarrass a member of a team in front of others. Not only does that team member resent such treatment, but the other members become afraid of making mistakes for fear of being called out in similar fashion. Rather than move forward with positive energy, the team then becomes tentative and apprehensive.

A respected leader will always take one for the team. He or she understands that an individual failure is a team failure. The failure could have happened because the team member didn’t have the training or the resources to succeed. It could have happened because systems and processes within the organization were broken. Perhaps there was a lack of communication or understanding. And it’s possible that the organization failed because it placed a bet on a team member that really wasn’t qualified for the job. Rarely is failure isolated to a specific individual. Recognizing this, the strong leader will resist the temptation to single out an individual and instead accept responsibility on behalf of the entire enterprise.

Being thrown under the bus is humiliating and painful. People want to work within companies that create a climate of trust and avoid blaming individuals for problems when they arise.

Oatmeal on the Floor

Posted on May 1, 2016 by anentrepreneurswords

I’ve been watching with great interest as my 2½ year-old grandson and his 11-month old sister explore their relatively new lives. Building an entrepreneurial business is a lot like raising a child. There’s a tremendous amount of nurturing required. Let’s look at the parallels.

My grandson is prone to tantrums which come with the territory during the terrible twos. Usually this happens because he’s frustrated or doesn’t get his way. In a growing business we can feel extreme frustration when things don’t go our way. We may have a tendency to take out our frustration on others in the form of an adult tantrum – possibly we say or do things that are less than kind. I also notice what happens when baby sister picks up one of his toys. Now, this may be a toy that he hasn’t touched for weeks, but if she latches onto it he suddenly wants and needs it right then and there. He’ll push her and she’ll push him – and trust me, she’s a strong little cuss! In our entrepreneurial endeavors we may regularly experience conflict with others who see things differently. As with children it sometimes seems like all we do is attempt to resolve such conflicts.

Do you want to talk about hyperactivity? I’m an expert on this subject. When you look up the word in the dictionary, my grandson’s picture is there. He and his sister are both afflicted with this tendency. They are all over the place all of the time. He’ll put together a couple pieces of a puzzle, then zip over and ride his tricycle, then run upstairs and bang on his drum set (a hand-me-down from his older cousin who received it from yours truly – kind of a Karma thing). Baby sister is motoring around and climbing on everything during every single waking moment. Think about the entrepreneurial environment. It’s hectic. The pace is frenetic and we’re constantly putting out fires and incubating new ideas – all at the same time. The downside of course, can be a lack of focus and a failure to complete tasks and projects.

Kids make ginormous messes. When I visit at my daughter’s house I’m always struck by all the “stuff” that is strewn about. At our home I watch these kids drag things out of the toy box and leave them in their wake as they move on to the next “thing.” Fortunately we have fewer “stuff” items at our home, but there’s no question that the little munchkins can actually pull everything out and cover the floor in a matter of seconds. And when it comes to eating, that’s a whole other story. There’s no other way to put it – it looks like a daily occurrence of an Animal House food fight. There’s oatmeal on the floor, eggs on the walls and cheese stuck to the ceiling! Our businesses may look the same way. Building an entrepreneurial organization is a messy proposition. Things break. The prototype product we created isn’t the sleek game-changer we had anticipated. Systems and processes are half-completed and sometimes customers are less than pleased.

For all the trials and tribulations of raising children, there are many rewarding moments. Watching my grandson take his first few steps and become more confident every day thereafter was pretty cool. Listening to a 2½ year-old sing the “ABC Song” perfectly is a proud moment. Seeing the smiles and hearing them lovingly call me “Poppa” melts my heart. I guess it’s true what they say about grandkids being the reward we receive for not killing our children. Likewise, our hearts sing when things come together and we actually take three steps forward as entrepreneurs. Oh sure, there will be two-step-backward days as well, but the net effect is positive. How do we make sure that the rewards are always there? Like parents, we remain committed to building our business just like we’re committed to raising our kids. We learn how to be patient. We learn how to be positive. And we learn how to celebrate the victories along the way.

When we grow an entrepreneurial business we know there’s going to be oatmeal on the floor. But if we are committed, patient, positive and celebrate success, eventually our baby will grow up and make us very proud.

Is the Lone Ranger Dead?

Posted on April 24, 2016 by anentrepreneurswords

One of the businesses with which I’m involved is in the venture capital space. We identify, evaluate, vet and fund startup companies in the animal health, agribusiness and human health verticals. As you might imagine, we see everything under the sun. Founders present some pretty unique ideas along with financial projections that are pretty concrete on one end of the scale, to total pie in the sky on the other; slide decks that range from extremely good to extremely poor; business plans that might be exquisite or often are ridiculous; and valuations that are mostly “are you kidding?” though there are a few that are quite reasonable.

We really dig into the details, ask a lot of questions and look at a lot of documents. We pay close attention to whether or not the founder has the right passion and temperament as well as what kind of a problem his or her idea solves. It’s a good sign if the founder has some skin in the game and a vision that goes beyond simply cashing out down the road. And then we get to one of the central Go vs. No-Go questions – is the founder the Lone Ranger or is there a strong team in place?

Believe me when I tell you that there are some amazingly brilliant entrepreneurs out there. These people are scary smart and have world-changing ideas . . . but many won’t get funded because they haven’t (or won’t) put together a world-class team. The risk is too great from an investor’s perspective to make a bet on a Lone Ranger. Growing a business to any scalable level requires some very talented human capital. And the founder that says, “Invest in me now and I’ll go out and hire the talent,” just doesn’t understand. As investors we want to know who is going to be on the team from the get-go. It’s important for us to know if the chemistry is right; if everyone is committed; if the necessary principal skillsets are covered, and if all members of the team are on the same page.

There’s an obvious parallel here between startups looking for funding and our own entrepreneurial endeavors. In fact, we should step back and take a hard look at our own organizations as though we are presenting to venture capitalists. And here’s the hardball question we must ask. If we are hit by the proverbial bus today will our team be able to carry on tomorrow? Will our company survive and thrive or will it die? I know many entrepreneurs who believe their businesses are too small to justify a world-class team. To manage the risks that are inherent in entrepreneurship I think we need to scale to a size where such a team is a must-have. But can we afford not to have such a team in place as we push to scale? Think about it this way. It’s kind of like walking on thin ice across a lake. We hope with every step that we can make it to the other side without falling in. And if the ice breaks and we fall through we’re dead without the team. On the other hand if the team is in place, it can pull us out of the water should we take the icy plunge.

Some of us may be Lone Rangers because we think we can do it better than anyone else. In other cases we may know we need to build a team but don’t know how to find the right people. And there may yet be other instances where we don’t believe we can afford to hire the team at the present time. My response to all of these reasons is a repeat of my previously posed question, “If I’m hit by the bus today, will my company survive and thrive tomorrow?” If the answer is no, then it’s probably time to get busy with developing and implementing a strategy to build a strong team as quickly as possible.

While the Lone Ranger was a beloved fictional character from a different era, it isn’t a concept well-suited for a growing company. Building a world-class team is a solid way to manage risk in today’s entrepreneurial environment.

Ice and Eskimos

Posted on April 17, 2016 by anentrepreneurswords

I’ve written before about the sales mindset. But I’d like to expand on this subject with some additional thoughts. Entrepreneurs are always selling whether it’s raising money, peddling a product or convincing a new team member to come on board. We’ve all heard the adage, “he could sell ice to an eskimo.” This conjures up an image of a slick, fast-talking huckster who cons his “marks” into purchasing something they really don’t need. Obviously this is the antithesis of how we want to be perceived as entrepreneurs.

I’m trying to expunge the terminology of “selling” from my vocabulary. Why? In my opinion the traditional notion of selling is product-based. In other words I have a product and I’m going to do everything I can to convince you to buy it. What goes unsaid here is, “I’m going to do everything I can to convince you to buy it whether you want it or not.” Maybe this is just my personal bias, but I’ve observed others over the years that act in similar fashion when they get into the sales mode. Instead of “selling to” I’ve moved into a “buying from” mindset. I submit the following:

When we sell something to someone else we’re product-focused.
When we help someone buy something we’re customer-focused.

The difference in these two approaches is night and day. When we help someone buy, the product takes a back seat. We’re more interested in building a relationship and creating trust with someone else. We’re more interested in understanding exactly what they need. Through this discovery process we may find that our product is not best-suited for this particular individual. But that’s OK because we are helping them buy what they need – not what we want them to have. You may be thinking, “This flies in the face of so many of the selling techniques that are time-tested and proven.” And you may be right. But I’m willing to wager that an entrepreneur who genuinely wants to help people buy what they need is going to win far more often than a salesman who just wants to move product. When relationships take precedence, they can produce unanticipated results. I’ve experienced numerous instances where I determined that what we were helping a customer buy wasn’t right for him or her. But it was clear that the relationship was more important than the sale. And ultimately we received referrals from those customers that did result in someone else buying from us.

When we just have to make the sale, we’re less likely to focus on the customer. We’re desperate to close the deal. One of my colleagues told me about an encounter she had with an individual who had called her to set up an introductory meeting. From the outset he was selling. He made no effort to learn more about her and establish a rapport – much less build a relationship. He made no effort to understand what she needed to purchase. He simply launched into his pitch and barely took a breath. By the end she was worn out listening to him and told me how off-putting the whole encounter had been.

There are some very simple rules that we can follow to ensure that we avoid the “selling to” approach.

Always start the process by asking questions of the customer. This will help to establish a rapport and to determine his or her needs.
Eliminate the terms “sales” and “selling” from our vocabulary.
Genuinely care about the customer and find a way to meet his/her needs even if it involves a product that’s not our own.
Make certain that it’s clear to the customer that it’s his/her best interest that we have at heart and not our own.
Remember the only way to develop long-term satisfied customers is to help them buy what they need. And the endorsement of long-term satisfied customers is worth its weight in gold.

When we maintain our focus on the customer at all times we win. Sometimes this requires us to look past an immediate transaction. But it will always pay big dividends in the end.

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