What I Learned From a Non-Entrepreneur

Over the course of our careers, we entrepreneurs spend a lot of time studying other successful entrepreneurs. We try and emulate their good qualities and avoid those traits that are less flattering. This is a smart strategy and can serve us well. However, there is also much we can learn from non-entrepreneurs as well. While this may sound somewhat paradoxical, stick with me here. There is much wisdom that can be gained in our entrepreneurial world by modeling non-entrepreneurs.

My father was a college professor – a scientist who loved research and teaching. As I think back over the course of my short life with him (he died when I was 34), I realize how much I learned from him that has helped me in my entrepreneurial endeavors. My sister and I were both adopted (and we came from different biological parents), so I was not the recipient of any of Dad’s genetics and who knows what was lurking in my biological gene pool. So, I was destined to “learned behaviors” at my father’s knee.

Dad was the most patient person I’ve ever known. As a young boy, I asked him a million questions, and never once did he ever seem exasperated about my constant grilling. Instead, he would smile and remain patient as he explained things for the 40th time. For several years, he performed extensive cancer research, injecting mice with tumor materials and then experimenting with different dosages of a formula that was designed to shrink the tumors. He even drafted my mom into returning to the lab after dinner to help him with this project. He was incredibly dedicated to iteration after iteration, always staying positive and all the while, juggling his other research and teaching assignments. My sense of urgency is extremely high. I certainly don’t have Dad’s level of patience. But by watching him, I’ve learned to be more patient over the long term – it’s patience over the short-term stuff that needs more work on my part.

Unflappable is another word for calm, and my dad was its walking definition. I’ll never forget his best demonstration of his unflappability. Way back in the day, people in my hometown would sometimes burn the grass in their yards in the springtime. The theory was that it helped kill the weeds and promoted a healthier stand of grass in a few weeks. On this particular day, the plan was to create a controlled burn to accomplish this objective. Dad asked Mom to wait for him to change his clothes and they would do this together. Unfortunately, Mom didn’t have Dad’s patience and decided to start the fire without him. A sudden gust of wind caught the flame and a cedar tree on the corner of the house ignited. If you’ve never seen a cedar tree catch fire, it’s a sight to behold. The Biblical image of the burning bush comes to mind. Mom was frantic and raced into the house looking for a fire extinguisher. She passed my dad in the basement but was babbling incoherently, and so he had no idea what was happening. Meanwhile, the next-door neighbor put out the fire with a garden hose; a fire truck showed up; a crowd had gathered, and Dad finally ambled out oblivious to what was happening. I’ll never forget how he reacted at that point. Rather than read my mother the riot act, he grinned and was amused at the commotion that had ensued. Now, some 58 years later, I always remember how I never saw my dad as anything but calm. And I try and mirror his demeanor whenever possible.

Dad was an honest man. Every fiber of his being was honest. We were traveling as a family on a vacation and stopped for fuel. It was a full-service gas station – there was no such thing as self-serve gas in the 1950s and early 1960s. After the gas was pumped, there was the normal scramble of getting kids back in the car from a restroom break; taking the dog to relieve itself and making certain the trailer was still hitched properly. A few miles down the road Dad asked my mom, “Did you pay for the gas?” It was quickly apparent that the we had driven off without paying at which point Dad turned the car around and drove back to the service station and made payment. Interestingly, the station attendant hadn’t even realized that we had left without paying. No one would have ever known that we hadn’t paid for the gas, but Dad’s integrity wouldn’t let this get in the way of doing the right thing.

My father – the non-entrepreneur – modeled many other traits that have been critical to me finding my way as an entrepreneur. His perseverance, his problem-solving abilities, his work ethic, his sense of humor and his passion were all on full display throughout the 72 years of his life. I am blessed to have been loved by him and learned valuable and enduring life lessons from him. Which non-entrepreneur in your life has made a similar difference for you?

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Podcast 132 – How to Be a Great Entrepreneur. 

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Stacking the Deck

We entrepreneurs are winners at heart. Every day is like the Super Bowl or the World Series for us. It kills us when we lose on a last second shot. We train like we’re going into battle. We sweat and bleed and play through the hurt if there’s a chance to score a touchdown. We endure winning streaks that we are convinced will never end and losing streaks that create the lowest of lows. Whenever possible we want the deck to be stacked in our favor. Here are some ideas for doing exactly that.

  1. Admit mistakes. I’ve always said that mistakes are simply unfinished experiments in the laboratory of life. But this can be a trap for entrepreneurs. Why? Because false pride and arrogance can sometimes prevent us from quickly admitting our mistakes. We simply refuse to be wrong. And when it’s painfully obvious to others, we lose our credibility. The moral of the story is this. We admit our mistakes immediately, learn whatever there is to learn and move on. Doing so also garners more respect from our team when they see us take on this mantle of vulnerability.
  2. Always do the right thing. We always do the right thing – even when it’s to our disadvantage. This is all about integrity which is doing the right thing when no one is looking or will ever notice. This is all about looking in the mirror at the end of each day and knowing that we don’t have any regrets about how we treated other people.
  3. Show appreciation for others. Here’s another trap for us entrepreneurs to avoid. There are times when we can tend to believe that we are all important and single-handedly carry the day. In the process we may be seen by others as being arrogant. Very rarely is there a situation where the Lone Ranger-effect is a reality. Instead, our success is almost always the result of a team effort. As such, it is incumbent upon us to express gratitude and appreciation for the many things that others have done to contribute to our success.
  4. Be humble. I’ve always said that the bigger we become in terms of success and personal profile, the more humble we should be. While showing appreciation for others is part of this there is much more to it. We do our best to shine the spotlight on others. We are as gracious as we can possibly be. Rather than crashing around with our Type A personalities, we try and walk as softly as we can – almost to the point that others aren’t even aware we are there. We have enough self-confidence and self-awareness to know that we don’t have to be the center-of-attention to be highly successful.
  5. Always have a positive mindset. I have never encountered a situation where negativity produced a viable solution for anything. Positivity is contagious and is ours to model. When our team members see us remaining truly positive in the face of great adversity, they may be more inclined to do the same. Positive energy propels – negative energy repels. Who among us want to be around a negative person? When we can adopt the belief that what seems like failure in the moment is actually an opportunity for something bigger and better, we are well down the road to continued success.
  6. Persevere. The entrepreneurial game is a tough one. We get knocked down a lot. There are plenty of times that nothing seems to be going our way. But we always have a choice. We can throw in the towel or we can live by Winston Churchill’s famous quote, “Never give in, never give in, never, never, never, never – in nothing, great or small, large or petty – never give in to convictions of honor and good sense.” Endurance becomes our ability to outlast every challenge that comes our way.
  7. Laugh and have fun. We don’t always have to be so serious . . . and we don’t have to take ourselves seriously either. Entrepreneurship is not a life sentence to drudgery and misery. We should savor every breath we take as we walk this incredible planet. Laugh, laugh and laugh some more. And when we can laugh at ourselves that’s even better. The more our entrepreneurial journey can be fun, the more likely we are to be living our passion.

When put it altogether – admitting mistakes, integrity, appreciation, gratitude, humility, positivity, perseverance and laughter – we are clearly stacking the deck in our favor. This “extra edge” then sets us up for the success that is ours to claim.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 126 – Easy Lifting.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Mickey Mouse’s Father – An Amazing Entrepreneur

I recently re-read a terrific biography by Bob Thomas called Walt Disney: An American Original. Thomas was a reporter and biographer who authored multiple biographies focusing on Hollywood celebrities. The Disney story is fascinating and is packed with incredible entrepreneurial anecdotes. As a kid in the 1950s and 1960s, I watched Walt Disney Presents and Walt Disney’s Wonderful World of Color on ABC and NBC. I remember attending the Disney movie Babes in Toyland in early 1962 at the local theater. And then of course there was Mary Poppins starring Julie Andrews and Dick Van Dyke in 1964. The pièce de résistance was a visit to Disneyland in Anaheim, California, with my family. Of course as a boy I had no idea what entrepreneurship was all about.

Roll the tape forward several decades and I find myself in awe of this amazing man. He epitomizes so many positive traits of a successful entrepreneur. For starters, he was one of the most optimistic individuals I’ve ever studied. Walt Disney was born in 1901 and began his career at age 18, and in the 1920s moved to California and launched Disney Studios with his older brother, Roy. The early days were lean – sometimes very lean. There were many weeks when the Disneys were scrounging for enough money to make the payroll. Roy took this very seriously and fretted considerably over their plight. But Walt was the eternal optimist. He would smile and say he never worried about money. He believed they would always figure out a way to survive. And he was right! Somehow the studio inevitably pulled a rabbit out of a hat and came up with the cash. Without Walt’s optimism and positive mindset, there would be no Disney legend that we know today.

Walt understood grit and perseverance better than anyone else. The Disney organization was just starting to come into its own when the Great Depression came crashing down upon the country. And yet Walt continued fine tuning his craft and creating cartoons that were well received by theater audiences everywhere. His optimism fueled this perseverance and every time he was knocked down, he was able to pick himself up, dust himself off and go back at it. This resilience combined with perseverance and a positive attitude was the key to surviving the dark days of the 1930s.

Creativity was another Disney hallmark. Walt got the idea to create a feature-length animated movie and introduced the world to Snow White and the Seven Dwarfs in 1937. No one in the film industry had every produced a feature-length animated movie and everyone doubted that such a production could succeed. Walt Disney proved the skeptics wrong and followed with additional masterpieces such as Pinnochio (1940), Fantasia (1940), Dumbo (1941) and Bambi (1942). When World War II took away many of his talented animators, he made movies under a contract with the federal government. While not nearly as profitable, the Disney organization was able to endure the war and remain in business. Walt’s creativity and ability to adapt to his circumstances were more entrepreneurial characteristics that led to his success.

He was a true visionary in every sense of the word. After succeeding with motion pictures, Walt foresaw the opportunity to create an amusement park that embodied the magic he had been delivering through his animated films. I can still remember that trip to Disneyland when I was five or six years old. I was overwhelmed by such an amazing experience. After Disneyland came his ideas for Disney World and Epcot in central Florida. Unfortunately, Walt Disney died from lung cancer in 1966 at the age of 65. The tragedy of this was the fact that he never witnessed the finished product of the Florida projects.

Walt was obsessed with detail and would often snoop after hours and look at the animator boards to see what his team was producing. Often the animators would arrive the next morning to find notes from Walt suggesting changes that would improve their work – and he was usually right about what he wanted. He demanded the highest level of quality for everything that bore the Disney brand. This was one of the major differentiators that enabled the Disney organization to consistently outpace the competition.

We entrepreneurs would be well-served to use Walt Disney as a role model. Wrapped into a single human being are the entrepreneurial traits of optimism and positivity; grit, perseverance and resilience; adaptability; creativity; vision; attention to detail and demand for quality. The impact he has had on our culture is indelible. The impact he has had in blazing a trail for entrepreneurs is profound.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 114 – Exactly What is Accountability?

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

How to Become a Great Entrepreneur

I am part of a group of investors that formed a funding platform for early stage companies. Some might call us angel investors. We look at a lot of start-up companies and evaluate their founders and product or service ideas. Over the years we’ve identified a number of founder attributes that are needed for entrepreneurial success in the start-up world. So, what traits and tendencies does the ideal founder possess?

A clear vision is at the top of the list. I’ve said before that vision is what it looks like when we get there. A great entrepreneur can articulate with clarity what the future looks like for his or her company and the products/services that it provides. For example, here’s an example of a clear vision statement – “To become the world’s most loved, most flown, and most profitable airline.” It’s pretty clear what it looks like when Southwest Airlines “gets there.” Of course the appropriate metrics can be layered onto this vision in order to quantify it.

Not only must a great entrepreneur be able to explain the vision for the company, but he or she should be able to constantly communicate clearly and effectively across a wide range of topics. We’ve funded some promising companies that have high potential for success. Unfortunately the founders are tone deaf when it comes to staying in touch with their investors. We must always think about what others need to know. You’ll go a long way to building confidence with us if you communicate proactively and we don’t have to chase you for status updates.

We are reluctant to fund solo founders. There’s simply too much risk when betting on a single individual to grow a business and make all of the right decisions. Instead, we are looking for a founding team that offers strong domain expertise and business acumen. A great entrepreneur is able to assemble such a team and retain them to build a great company.

The entrepreneurial world is a rough and tumble business. Setbacks are experienced every single day and can really take a toll on morale over time. We’re looking for founders that are able to get off the ground, brush themselves off and get back on the horse. An almost stubborn resilience is highly valued and also is requisite for another quality – perseverance. Patience does not come easy for entrepreneurs – we want things to happen yesterday. As an angel investor, we need to know that not only will a founder be able to bounce back from adversity, but will also stick to his/her plan over the long haul.

Great entrepreneurs have high levels of energy. Their energy is palpable and contagious. Moreover they are indefatigable and can outwork everyone. Entrepreneurship requires a great deal of stamina and you’ll never hear a top-flight founder say that there aren’t enough hours in the day. He or she simply figures out a way to manufacture more hours!

There’s no question that passion is a quality that is a mandatory element of success. When we’re listening to a founder’s pitch, it’s obvious if there’s passion. He or she exudes confidence and is actually inspirational when explaining the product or service. This enthusiasm is powerful in persuading customers, investors and other stakeholders to say yes.

Finally, we’re looking for entrepreneurs that know their stuff. They have mastered the facts and avoid the B.S. I remember one pitch session where a founder was asked about his projections and how he justified capturing such a large market share. His response was, “We’ve studied the market and don’t see much competition. So we think we can hit our target.” This was a classic B.S. response unsupported by any factual evidence. Needless to say he didn’t get funded. Contrast this with a similar response from another founder who answered the same question. She walked us through the various factual assumptions that built to a market share that felt realistic to us. It was quite clear she had done her homework.

Great entrepreneurs – whether they are founders or not – possess traits and tendencies that constitute a winning formula. A clear vision; clear communications; the ability to assemble and retain a team; resilience; perseverance; energy and indefatigable spirit; passion; mastery of the facts, and avoiding B.S., are what we look for when interviewing great entrepreneurs.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 91 – Replay Rules.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

An Entrepreneur’s Primer

Here are 13 concepts by which I live. They are my guideposts and serve as an Entrepreneur’s Primer. They’ve worked well for me and I’d like to share them with you.

  1. Live today like you’re going to die tomorrow. It’s impossible to know when our “number” will be called. Why waste a single moment on that which is unproductive? And make sure to appreciate those whom you love – you will have regrets after they are gone if you take them for granted.
  2. What you think, will become reality. People who always have a positive mindset produce positive results and live a happy life. We can stack the deck in our favor if we train ourselves to reject negativity. Just as importantly, we don’t allow negative people to be a part of our lives. Our mind is more powerful than we can imagine and we can use it to shape an amazing present and future.
  3. Never, ever, ever, ever, ever, ever give up. These are the famous words of Winston Churchill and they ring true as much today as they did in the darkest hours of World War II. The key to perseverance is to make constant tweaks and pivots until what we are striving to accomplish actually manifests.
  4. Don’t take risk . . . manage risk. Taking risk is like gambling. Our businesses and our lives are too valuable to be betting the farm on Red 32. Instead, we identify the risks and create strategies to contain and mitigate them. Then we can proceed to launch new initiatives without fear.
  5. Laugh every chance you get . . . especially at yourself. It has been proven scientifically that laughter is healthy. Laughing many times every day is good for establishing a positive mindset. When we laugh at ourselves and can be self-deprecating, we show others that we are comfortable in our own skin.
  6. What you give will come back to you in amazing ways. We give because it makes others feel good and us too. And when we give without quid pro quo for the simple joy of giving, our life is fuller and richer. We also remember that gratitude is part of this equation and express our thanks to many people as often as we can.
  7. March to your own tune, but do so with purpose. We avoid the herd mentality and are proud of our individuality. But we don’t do so simply to be different. We do so because we have a strong set of core values and a clear vision for our future. We aren’t worried about what others think so long as we aren’t stepping on their toes.
  8. Mistakes are simply the unfinished experiments in the laboratory of life. I love this one! There’s no way to know if we are on the right track unless mistakes are made. If everything is too perfect, then it’s likely we aren’t stretching ourselves to be better. Rather than obsess over our mistakes, we figure out what there is to learn from them and then start a new experiment.
  9. Creativity is a way to express your passion. And passion allows you to see in color. Each of us has a creative streak – it may be buried deeper in some of us, but we all have the ability to innovate in some way. Amazing and wonderful things can come about as a result of the creative process and it’s likely that our passion will be stoked. Life is full of sunshine and light when our creativity is off-the-charts.
  10. The success of a career can be measured in the number of lasting relationships that have been collected and nurtured. I see relationship building as an opportunity to serve. When we are always looking to help others in a genuine manner without the thought of receiving anything in return, we move beyond the transactional aspects of an acquaintance into a true relationship. Putting Good out into the world through service is the Law of Attraction – and in turn, we will attract Good into our lives.
  11. Balance your life – emotionally, intellectually, financially, physically, spiritually and with your family. This one can be tough, especially if we really, really love our entrepreneurial adventure. Here’s a secret. Having this sort of balance has a giant payday. It helps us to avoid burnout and sets the foundation for greater stimulation of our creativity. Besides, who wants to be around a one-dimensional person anyway?
  12. Help others buy your ideas. Do we sell our products and services, or do we help others buy them? There is a massive distinction between the two. Helping someone buy is “customer-centric” and selling to someone is “product-centric.” We will have much more success if we focus on the customer and his or her needs. It’s quite possible our product or service isn’t right for him/her – and that’s just fine. We can then move on to help someone else with the buying decision.
  13. You can’t do this all by yourself. Develop a support network of colleagues, friends and family. Being an entrepreneur can be a pretty lonely proposition. Being able to share success and failure with others is important to our mental and emotional health. Our friends and family provide safe refuge to which we can turn whenever needed. There is nothing gained by being the macho Lone Ranger . . . except loneliness.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 90 – The Few, the Proud.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Entrepreneur concept with young woman reaching and looking upwards

A Mt. Everest Mindset

Allow me to introduce Colin Timothy O’Brady. Born on March 16, 1985, O’Brady was raised in Portland, Oregon, and graduated from Yale in 2006 with a degree in economics. After graduation he went on a trip to an island off the coast of Thailand. During a fire-rope jumping event he accidentally caught on fire and suffered second and third-degree burns to 25% of his body with the most damage to his legs and feet. Doctors said he might never regain full functionality of his lower extremities.

O’Brady defied the odds and completed more than 50 triathlons as a professional, between 2009 and 2015.  Then roll the tape forward to 2016 and enter the Explorer’s Grand Slam. The Slam involves climbing the highest mountain on each of the seven continents plus expeditions to both the North and South Poles. O’Brady launched this effort on January 10 and completed it on May 27, 2016, setting the record for the fastest time. This included climbing Mt. Everest, the tallest mountain in the world at 29,029 feet. According to CBS News fewer than 50 people in history have completed the challenge and only two in under a year. He made it to the top of Mt. Kilimanjaro (19,341 feet) in less than 12 hours – a normal person takes six to seven days to climb it.

The extreme physical nature of this feat is beyond incredible. Imagine the stamina and endurance he had to have, not to mention the talent and agility it would take to conquer these dangerous towering peaks! But that pales in comparison to the mental focus and toughness O’Brady had to maintain. “I hope that people take away from this the power of the human spirit,” he said. “When you believe in yourself, and you dream big, that anything is possible.” The obstacles he faced were numerous. Fifty mile-per-hour winds, temperatures of -40˚ F., headaches (early signs of acute mountain sickness), icy conditions, a guide who suddenly left with his climbing ropes while on Mt. Elbrus in Russia in the middle of the night, and a cracked ice runway at the North Pole – just to name a few. Meditation was a staple for his mental health.

Colin O’Brady’s life experience offers a parallel to the life of an entrepreneur. Fortunately we don’t have to face the same physical dangers but the obstacles can certainly loom as large. Competitive pressures, cash flow (or lack thereof), recruiting talent, legal issues, unhappy customers, production problems, product problems, regulations, difficult economic conditions and maturing bank lines can add up to a challenge as daunting as a cracked ice runway at the North Pole.

To thrive and succeed we need more than perseverance and resilience. We need a Mt. Everest mindset. Just trying to “muscle” through often is not enough. A steadfast belief in a strong sense of purpose is a great place to start. For Colin O’Brady, he had been told that he might have difficulty in walking normally after his horrific accident in 2007. This provided a level of motivation that propelled him well beyond simply walking normally. Instead he set out to do something no other human being had ever done before – and he did it.

What is our sense of purpose? If it’s only to make a lot of money we may not be able to reach the summit. On the other hand, if we are driven to change the world in a profound way, our entrepreneurial endeavors may have a much better chance for success. We’ll press on through the pain and suffering. We’ll become calm as 50 mile-per-hour winds hammer us with metaphorical ice and snow. I submit that without this strong sense of purpose, we cannot muster what it takes to achieve the Grand Slam of whatever we are undertaking.

We can have a successful entrepreneurial career playing it safe – and there’s nothing wrong with this. However, if we want to dream really big dreams . . . and realize them, we’ll need to have a Mt. Everest mindset. It will be incumbent upon us to find that deep-rooted sense of purpose that drives us upward and onward. Have you discovered your strong sense of purpose, and do you hold a steadfast belief in it?

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 76 – The World’s Most Expensive Chocolate Bar.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Super Powers

Super heroes are known for their super powers. Superman could fly and possessed incredible strength. Captain Marvel could levitate. Wonder Woman had x-ray vision. Hercules could self-heal. Iron Man could become invisible, and Stretch Armstrong was a shape shifter. Cartoon characters are bestowed with amazing super powers and always seem to find themselves in situations that call for the use of those powers specifically unique to them.

Successful entrepreneurs also have their own unique super powers. Discovering and utilizing such powers can lead to some amazing results. As we progress through our careers, we become more and more aware of our super powers. The earlier in life we are able to discern our special abilities, the sooner we’ll be able to focus them and realize our full potential. Just like most of the super heroes, we entrepreneurs can’t lay claim to all of the super powers which is why we need to understand what is ours and how to use it. Here are a few ideas on the subject.

Creativity and Imagination are foundational super powers for many entrepreneurs. Probably one of the most creative individuals ever to walk the planet was Steve Jobs of Apple fame. Jobs had a vision that was unmatched and he transformed society by imagining things that had never been done before. He envisioned the iPhone to have on-screen features rather than the old buttons that were used on other cell phones.

Tesla’s Elon Musk exemplifies the super powers of Perseverance and Resilience. Another of his enterprises is a company called SpaceX which is attempting to commercialize space travel. Even though there have been countless setbacks including rockets that failed to function properly or exploded in 2006, 2007, 2008, 2015 and 2016, Musk continued to stay the course to reach his ultimate goal of making space travel affordable and colonizing Mars.

McDonald’s would not be the company it is today had it not been for its founder, Ray Kroc and his super powers of Optimism and Ambition. Very early in his career he met Earl Prince, the inventor of a five-spindle milk shake machine called the Multimixer. He spent 15 years selling the machine to a variety of customers including two brothers in San Bernardino, California. Dick and Mac McDonald entered into an arrangement with Kroc to expand McDonald’s beyond a single restaurant and the rest is history. Because of his Ambition, Kroc was able to effectively push the expansion plan. And his Optimism was contagious and enabled others – franchisees, suppliers, bankers and investors, to believe in him and his plan.

When we think of Amazon we understandably think of its founder Jeff Bezos. Here is a man who is not afraid of failure because his super power is seeing the world as a laboratory in which to Experiment. Is there any doubt that he’s done exactly that? He started selling books online, and today sells EVERYTHING through the Amazon website. In addition, Amazon Web Services, is a subsidiary that provides a cloud-based computing platform to the business community. Bezos convinced investors to back his approach of experimentation from Amazon’s launch in 1995 to 2016 when it achieved annual sales of $136 billion. He advises entrepreneurs to focus on process not failure, and further to “deconstruct products, processes and ideas.”

Building and serving Relationships are Reid Hoffman’s super powers. Hoffman was the COO of PayPal and co-founder of LinkedIn. He likes to build deep, long-term relationship that give insider knowledge. Says he, “If you reverse engineer the relationships of many successful entrepreneurs as I have, you will realize that many people work with the same people over and over in their careers.”

What is your super power? Once you find it, focus on it, refine it and exploit it. It may not enable you to leap over tall buildings in a single bound, but it may be just what you need to build a successful and sustainable organization.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 72 – Vacuum Cleaners & Movies.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.