The Whale Shark Entrepreneur

Posted on May 29, 2022 by anentrepreneurswords

Solving problems is a hallmark of entrepreneurship. Challenges are presented every single day of our existence – some small, some large and some that are the size of a 41,000-pound Whale Shark. Regardless of their size, we know that we must persevere and work through the many issues we face. Let’s stop for a moment and think about our problem-solving encounters. Are they particularly stressful or do we handle them on an even-keeled basis?

There have been periods in my career where problem-solving was extremely hard. Why? Because I made it so. There were times when nothing seemed to go right. It was like putting together a jig-saw puzzle and there was a piece that I absolutely, positively knew belonged in a specific location, but it wouldn’t quite fit. It was a maddening experience until I eventually figured out that I had jammed the correct piece in another spot – and that was also wrong. How did I feel? Frustrated is an understatement. At other times I’d be cruising along fixing little nits and nats along the way, only to find that other minor issues would keep cropping up. I remember putting together model airplanes as a kid. I might get a little too much glue on one part that would leak out through the seam. Or my hand wasn’t as steady as necessary, and I’d get some paint in the wrong place. How did I feel? Irritated is the proper term.

Frustration, irritation, anger, and anxiety are all emotions that we can feel when we are dealing with our challenges du jour. Then when a Whale Shark-sized problem swims by, it can push us over the edge into a full-blown meltdown. I’ve been there with all of this and I’m betting that you’ve been there too. Eliminating the drama in my life has been a priority in recent years. I decided to try and become more like a robot in this regard . . . a robot named Zen! As time has passed, I’ve become much friendlier with Zen. I’m much less inclined to major in drama where problem-solving is concerned.

Here’s how I’m succeeding at experiencing less in the way of negative emotions when dealing with business and personal obstacles alike. I’m not a poker player but have watched enough poker to understand what a “poker face” is all about. So, I try and emulate a poker player when I’m working a problem. It’s become a game for me to see if I can reach a solution without anyone (including myself) detecting frustration, irritation, or any other unfavorable emotion. This works most of the time for small issues.

For larger problems I take a deep breath, smile, and gulp in a healthy dose of positivity and optimism. Starting from a positive place is critical. Recently I heard someone reject optimism in favor of hope. To me, optimism is more of an action-oriented belief system. Hope is like keeping my fingers crossed. I’d rather place my trust in visualizing a positive outcome than keeping a rabbit’s foot in my pocket. Each step of the way I remind myself to stay positive and avoid the negative emotions. I look for the small victories along the way. And guess what – there are small victories during solving large challenges if we look for them. They are like steppingstones that take us from one side of the stream to the other without getting our feet wet.

Finally, here’s my approach to the Whale Shark problems. I get into a clinical state of mind. I map out a process from A to Z. My business colleagues know that I work a lot with spreadsheets and diagrams. I use these tools quite often to figure out the really big, hairy, tough stuff. This is where my robot, Zen, enters the picture. I love the story about Captain Sully Sullenberger who landed his US Airways aircraft on the Hudson River when both engines flamed out after ingesting a flock of geese. This man became a robot. In his mind he mapped out a solution to the problem. He remained calm and didn’t panic. Sully didn’t agonize over the decisions he made because there wasn’t time to do so. Embracing a process-driven approach and maintaining focus is the best way to avoid destructive negative emotions when solving the Whale Shark-sized problems.

We will succeed to a much greater degree when we learn how to control or eliminate negative emotions when solving problems. Then it doesn’t matter if the issue is small, large or of a Whale Shark scale – we’re well prepared.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Undaunted Entrepreneur

Posted on January 2, 2022 by anentrepreneurswords

Have you ever felt like your back was against the wall? And I’m not talking about a looming deadline to renew a driver’s license. No, I’m referring to a true-life Indiana Jones sort of experience. You’ve stepped into a room and activated some sort of an ancient counterweight that causes the floor, ceiling, and walls to shift and begin to close in on you. There’s seemingly no way out and you can either await your doom or “MacGyver it” and improvise a solution. I apologize – sometimes my metaphors can really become convoluted. Indiana, meet MacGyver. Perhaps you’re running low on cash – in your business or personal life. Maybe your top three team members have just announced they are setting up shop across the street and will become your competitor. Or your top three customers have determined that they will be purchasing 75% to 90% less of your product.

Human nature might say that a panic attack is in order, followed by a bottle or two of something at least 100-proof. We’re at a loss in terms of how to react. Some might call this a state of shock. While all we may want to do is run and hide, that’s simply not an option. And we really aren’t receptive to the notion espoused by a parent (or a coach) at some point in the past – “what doesn’t kill us makes us stronger.” Instead, we look at the wall that seemingly has no way over, under or around, and completely shut down. Except there’s one thing . . . we cannot shut down. Period. Ultimately, we develop a special kind of spirit. I call it “undaunted spirit.” In our hearts we truly believe that nothing is insurmountable. This isn’t just a conscious state of mind – it’s a knowing at the very core of our being.

So exactly how do we achieve this undaunted spirit? We can’t just snap our fingers and manifest it. It requires daily preparation and practice every chance we get. Undaunted spirit isn’t something that flips on and off like a light switch. Once we have it, we always want to maintain it.

Step one is to make a game out of solving problems creatively. Entrepreneurs are often quick to solve a problem and move on without giving much thought to all the different solutions that might be available. We usually go for the most intuitive, expeditious and least costly. But doing this deprives us of the opportunity to look at a whole host of other ideas. The entire point in doing this is to help us realize that there are usually many different options from which we can choose. It may be obvious that if kids are tracking a path through our yard after school, we plant a couple of thorn bushes to dissuade this behavior. If we slow down and think about it, there may be other solutions that are equally workable or even better. Maybe we could have the lawn sprinkler system set to come on as school is dismissing. Using everyday issues like this to practice creatively identifying multiple solutions prepares us for the Tuesday when we learn that there’s not enough money to make payroll on Friday.

Step two is to do whatever it takes to stay positive every minute of every day. I’ve said it before – negative thoughts and negative energy never solved anything. Worse, they block the flow of positive energy that delivers creative solutions. Practicing maintaining a positive mindset in our everyday life prepares us for the day when the “you-know-what” hits the fan.

Step three is simple – stay calm. I remember years ago I was flying my airplane and practicing approaches in unstable weather. I was instrument rated and wanted to get some real-life experience in more difficult conditions. A storm was moving in, and I was near the airport when suddenly I was caught in a strong downdraft. I was going straight down, and I mean STRAIGHT DOWN. Charts and pencils were flying around the cabin – and just as quickly I was caught in an updraft and going straight up, and I mean STRAIGHT UP! I will confess that there was moment of “pucker factor,” but I had practiced staying calm and the practice took over. I knew I just had to fly the airplane and not worry about anything else, and by remaining calm I was able to make it through a scary situation unscathed.

Creatively identifying multiple options; fiercely maintaining a positive frame of mind and keeping calm helps us develop undaunted spirit. Then like a magician, we are able to pull the rabbit out of a hat whenever the need arises because we know that no challenge is insurmountable.

Puffery and the Entrepreneur

Posted on August 29, 2021 by anentrepreneurswords

Unique. One-of-a-kind. Award-winning. Leader. State of the art. Cutting edge. Bleeding edge. Next generation. Revolutionary. Robust. Extraordinary. Legendary. Transformative. Groundbreaking. Best in class. Magical. Out of the box. Feature-rich. World class. Dynamic. Premier. Amazing. Iconic. I think you probably see where this is going.

Ah yes, the world of superlatives and puffed-up buzz words. As an entrepreneur, I want to persuade you that my product or service is the best thing since sliced bread – maybe even better! And thus, I tend to use embellishments to convey a certain sense of excitement that will emotionally influence you to buy what I am peddling. Sometimes advertising and marketing that exaggerate are just plain fun. Dos Equis beer uses a spoof in its commercials of The Most Interesting Man in the World. Generally, this sort of marketing is easily identifiable, and the audience goes with the flow.

What we want to avoid is falling into the “salesmany” stereotype. When I hear entrepreneurs use terms like “crushing it” or “killing it,” I cringe. It is one thing to extoll the virtues of our product or service, but when we cross over into too much puffery our credibility suffers. Is it possible that being more quiet and understated in our approach to marketing and sales could produce the results we seek?

Our customers do not really give a whit whether we are “#1” or provide “world class service.” What they are interested in is how our product or service solves their problem or provides them with real value. Here are a couple of example marketing statements to compare.

Statement #1: “At XYZ Motors we sell more Kias than anyone else in the universe! We’re also number one in service and have won more awards from Kia than any other dealership in the country.”

Statement #2: “At XYZ Motors we are creative and will help figure out a way to put you in a new car that can fit comfortably within your budget. We are also pleased to keep our service department open every weeknight until 10:00 PM because we know that many customers can’t bring their car in until they get off from work.”

Obviously the first statement is full of back patting and chest thumping. The focus is completely on the dealership. The second statement is customer centric. Here, XYZ Motors shows great empathy for both the customer’s pocketbook and his or her busy schedule.

One of the reasons that businesses use hyperbole is because they have not figured out how to differentiate their product or service. This is especially true for companies that compete in the commodity space. Apparently, they believe that yelling as loud as they can, will motivate customers to show up and shell out their hard-earned dollars to save a cent or two. And there is no question that some people are inclined this way. But I think that most people are not thrilled to be insulted by such boorish and uninspired messaging. An alternative approach might be for the business to become much more creative in determining its value proposition and then develop a marketing campaign around the benefits to the customer.

Entrepreneurs must also be mindful of how different generations respond to marketing and salesmanship. But as political campaigns have become more and more over-the-top with either fluff or mudslinging, I think there is a carryover impact on the business world. All consumers, regardless of generation, are more skeptical of dubious claims and mindless drivel. Instead, they want facts and substance. They need real data that supports a marketing/sales pitch and explains the WIFM in plain English. And of course, WIFM means “What’s in it for me?”

Laying out the case for how our product or service solves a problem for our customers can be done in an innovative fashion. And we do not have to appear like a stereotypical pushy salesperson to do so.

The Warm Blanket Entrepreneur

Posted on February 28, 2021 by anentrepreneurswords

I was waiting for a flight and a lady came to the ticket counter from an adjoining gate and asked the attendant if an announcement could be made about the status of the flight from that gate. Apparently, it was past the departure time; the monitor revealed nothing, and there was no airline person at the gate. A few minutes later an announcement about the delay was made, but not after several moments of irritation on the part of the passengers waiting for that flight.

Why is it that so many companies communicate so poorly with their customers – especially when things are not going quite right? Common sense tells us that communications should be amplified in such instances. And yet it seems that there is a bit of a “run and hide” mentality when the train runs off the tracks. Airlines may be the worst where this is concerned – we all have more airline stories than we can remember. But this malady is shared across the business spectrum. While visiting a resort community in California, I walked past a grocery store that had a sign on the door at midday saying, “Closed – Computers Down.” Customers were trying to open the locked door and shook their heads after reading the sign. What a missed opportunity!

There are a couple of reasons why this happens, neither of which are good. The first is a cultural issue. If a company adopts the philosophy that the customer comes first, then its response to anything going awry impacting the customer will be immediate, complete, and ongoing communications. Anything less is contrary to a customer-first culture. We entrepreneurs must decide if we are going to embrace such a culture and if so, determine the steps that we are going to take to ensure that come hell or high water the customer will always be wrapped in a warm blanket. Which brings us to the second reason why many companies fail at communicating effectively when things go wrong.

A company may have every intention of effectively communicating with its customers through thick and thin. But unless there is a clearly defined strategy that translates into actionable steps for every member of the team, there is no way that successful implementation can happen. Take the airlines for instance. I have trouble believing that they do not have great customer service as an intention. However, there is no other explanation than there is a disconnect somewhere between their strategy and putting it into practice.

In our respective organizations, we can make certain that our strategy and implementation are seamless through simulation. This involves identifying every possible mishap that could occur, causing issues for our customers. Next, we can create a step-by-step process for dealing with these problems while maintaining a constant focus on how we smooth the way for our customers. It will require a combination of urgency, honesty, straightforwardness, empathy, clarity, and frequency. In other words, we are going to quickly tell our customers what has happened in clear and concise terms. We are not going to lie – if the airplane is broken, we will tell them that the airplane is broken and not make up some other excuse. We will apologize for any inconvenience and take the necessary steps to make things as painless for the customer as possible – even if it costs us some money. And we will continue to communicate early and often until the situation is resolved. Every member of our team will know exactly how they are supposed to make this happen and we will practice, practice, and practice some more.

If we truly care about our customers, our bottom line will be the better for it. Thus, we should do everything in our power to make sure that the customer has a positive experience even when we have trouble delivering our products or services.

The Default Thinking Entrepreneur

Posted on January 3, 2021 by anentrepreneurswords

What is the first thing that comes to mind when you see these statements?

The dog ran away.
We did not get the Smith contract.
Our star salesperson just gave notice.
It may rain and keep us from teeing off at 4:00.
Your daughter just wrecked the car.

Your initial reaction to each of this less-than-stellar-pieces-of-news is your default thoughts. As humans, it is natural for us to have an emotional response to many of the things we hear throughout the day. There may be moments of displeasure, irritation, dread, fear and even panic. We also have emotional responses to the positive things we are told or read. Many people experience highs and lows each day in this regard. And yet, it takes considerable energy to swing from one end of the spectrum to the other.

Wouldn’t it be wonderful if we could re-pattern our default thinking on the downside? Well, we can but there are a couple of requisites. First, we must truly desire to change our default thinking, for without a compelling reason we will fall back into the default mode in short order. Second, we must be willing to take the steps necessary to make this change.

For me, the desire to change my default thinking centered on my understanding of positive and negative energy flows. I have written many times about the fact that negative energy creates a blockage for creativity and our ability to solve problems. Also, negative energy just plain does not feel good. It is kind of like burning the roof of my mouth on a piece of hot food – the sensation is not very pleasant. I realized that metaphorically burning the roof of my mouth several times each day just did not make any sense.

This led me to accept that I needed to take actionable steps to effect change. What worked for me was to intentionally spend a day taking inventory of the various negative reactions that I held. I wrote them down for further analysis at the end of the day. I did not try to change any of my thoughts during that day – I simply tried to be as normal with my thought process as possible. Upon review, I was able to see thought patterns emerging and could then identify alternative reactions for the future when faced with similar challenges.

I am at the point now where I may still have a fleeting burst of negativity when I encounter a situation that is not favorable. But I quickly recognize it and replace it with a much more positive reaction. For example, suppose I learned that a particular investor I was counting on had decided not to invest in one of our deals. The initial quick reaction might be, “Well, I certainly didn’t see that coming. We’re now under the gun to find the money.” This might be accompanied by a surge of adrenaline. But literally within seconds, I shift my thinking to, “But it’s OK because I have three other investors who have said they want to be in our deals. I know I’ll get one of them to sign on.” And a feeling of calm occurs at that point.

Quickly shifting out of default thinking in negative situations puts us on the road to solving problems and avoiding the emotional lows that we may experience. There is no question that our lives are richer and fuller when we maintain positive thoughts.

This blog is written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Entrepreneur Negotiator

Posted on November 22, 2020 by anentrepreneurswords

Harrison Ford starred in the classic movie, Raiders of the Lost Ark. Bill Murray and Scarlett Johansson starred in Lost in Translation. Richard Dreyfuss played the lead in Lost in Yonkers. The television show Lost in Space ran from 1965-68. And entrepreneurs star every day in the Lost Art of Negotiation. Why is negotiation a lost art? I believe that too many of us see negotiating as a competition.

Google gives 90,500,000 results for the word negotiation so there is no shortage of material about the subject. But I do not want to focus on negotiating techniques – that is not the point of this blog. Instead, I would like to offer some ideas that may be helpful in making the negotiating process more productive.

If we start with the premise in a negotiation that we want to win, then it becomes a competition where someone (not us) is going to lose. From here we harden into our “positions” and the tension begins. There is a better way. First, we need to see a negotiation as an opportunity to solve a problem. It is a dual problem – one for us and one for another party. Trying to solve just our problem may be far more difficult than figuring out how to solve for both parties. What do we do when we solve a problem? We start by clearly defining all elements of the problem. Then we catalog all the possible solutions. Our innovation and creativity come into play at this point.

In the process of attacking the problem we establish our bedrock principles. For example, we may resolve that no matter what, we will always be respectful. Perhaps we commit to avoid getting hung up on personalities. Or we may decide that regardless of how dirty the other party may play our approach will continually reflect total integrity. Ultimately our analysis leads us to the bottom line for the most critical factors to the outcome we believe will best solve the problem for both parties.

Recently I was coaching a business owner about the potential sale of her company. I asked her what her bottom-line number was, and she gave me a figure. Then I asked her if negotiations led to a value that was $50,000 less than her bottom-line number, would she sell. She replied in the affirmative. So, we went back and forth with the $50,000 question until we finally reached an amount that she absolutely positively would not accept. The takeaway for her was that the initial figure she thought was her bottom-line number actually was not.

As we engage in a negotiation we listen to and understand what the other party is telling us. This information is then overlaid onto the problem we have identified, and our array of solutions is applied. We avoid confrontation by working from a set of facts; seek agreement wherever possible, and constantly narrow the scope of issues.

Being in the commercial real estate business I have been in continuous negotiations in one form or another for more than 45 years. You can read all the books you want and watch all the videos in the world on negotiating strategies. And if you pay attention to them you can easily end up getting too cutesy. I have found that a fairly straightforward approach has been extremely successful for me. I do not try to outthink the other party or construct a series of chess-like moves. Instead, I know what my bottom line is, and I know the principles that I want to maintain. If I must violate my principles to get to my bottom-line, I’ll withdraw. And I have learned that transparency and respect have been more valuable than anything else.

Entering a negotiation as a creative opportunity to solve a problem for both parties puts us on the same path. Bedrock principles and a clear understanding of our bottom line is then the recipe for a positive outcome.

The Opportunity-Seeking Entrepreneur

Posted on January 19, 2020 by anentrepreneurswords

Knock-knock. Who’s there? Problem. Problem who? This childhood riddle is emblematic of a common perspective that many of our daily encounters present problems for us. But are they really problems? I’m sure that an argument can be made that anything a bit perplexing or where a less-than-favorable outcome is realized, could be considered a problem. But why do we choose to believe this so often? Some of us by nature are problem-solvers (I’ve been known to fall in this category) and so we may see situations as problems to be solved. But I submit that there is a different way to look at this.

For the last many years, I’ve become more and more inclined to be an “opportunity-seeker.” And what a difference it makes to see things as less problematic and more opportunistic. Obviously, this is a subtle shift in mindset – does it really matter what we call it? I believe that it does because of how we tend to react internally to problems versus opportunities. Some of our natural feelings when facing a problem may be dread, fear, surprise, fatigue, victimization, overload, resignation, procrastination and apathy. All of these feelings are cloaked in negativity. Of course, there are positive ways to view problems and many of us may do so; but I’ll bet that the natural tendency is to focus more on the negative perspective.

On the other hand, becoming an “opportunity-seeker” is a proactive and positive manner in which to move through challenging situations. Notice my language here. I didn’t talk about “facing” a problem. I didn’t talk about a “resolution.” Instead I used the words “move through challenging situations.” This sounds effortless but it’s not. However, the process of “moving through challenging situations” does not have to be filled with our own emotional downside drama. And there’s one component to be an “opportunity-seeker” that makes it all worthwhile in my view. We get to unleash our creativity.

Creativity is one of the most positive energies that we can experience. It’s much more expansive than just figuring out how to fix something. Metaphorically speaking, creativity enables us to make things bigger and better. I’m sure you’ve felt the frustration of trying to put together a puzzle where you simply can’t find the right piece. We just want to “fix” the situation by finding the missing piece and moving on – right? Contrast this with taking a pile of Lego® pieces and building an object right out of our minds-eye. That’s the difference between being a problem-solver and an opportunity seeker. Some situations will always require finding the right piece to the puzzle no matter how creative we want to be. But we can find a way to harness our creativity in every situation. In the literal case of the puzzle, perhaps we can become more imaginative in the way we sift through the pieces to find the right one. Or maybe we make a game out of it.

The office lease for our company’s space recently expired. Even though we’re a commercial real estate company we always leased space rather than owned it. In the past we were able to secure the leasing and management of an office building by offering to be a tenant and pay a market rent. After we sold the commercial side of our business to focus on apartments, we no longer needed to rent our corporate office space. We began the search for new office space nearly a year ahead of our lease expiration. Several buildings were possibilities and we got serious enough about one such building to make an offer to purchase it. In retrospect, it was a blessing that the seller was unwilling to come anywhere close to the price we wanted to pay, and the deal stalled. This building would have quickly been too small, and we would have been spread across three floors.

Then, I woke up in the middle of the night and the image of another building popped into my head. It wasn’t on the market and I had had a long relationship with the building owner. We reached out and lo and behold – the owner was willing to sell. We completed a private transaction several months thereafter and now occupy beautiful space in a much larger (and more attractive) building, with plenty of room to grow, and in a much better location. I am so glad that we didn’t try to “force” the opportunity we were seeking with the other building. The problem we faced on where to re-locate was solved with relative ease and grace.

When we choose to stop seeing challenging situations as problems, we cease limited ourselves to being only problem-solvers. Moving through challenging situations by looking for opportunities to be creative opens the way for feelings of joy, accomplishment, euphoria, happiness and satisfaction. Knock-knock. Who’s there? Opportunity!

Mind-Blowingly, Stunningly Epic!!

Posted on January 1, 2017 by anentrepreneurswords

Ah yes, the world of superlatives and puffed-up buzz words. As an entrepreneur, I want to persuade you that my product or service is the best thing since sliced bread – maybe even better! And thus I have a tendency to use embellishments to convey a certain sense of excitement that will emotionally influence you to buy what I’m peddling. Sometimes advertising and marketing that exaggerate are just plain fun. Dos Equis beer uses a spoof in its commercials of The Most Interesting Man in the World. Generally this sort of marketing is easily identifiable and the audience goes with the flow.

What we want to avoid is falling into the “salesmany” stereotype. When I hear entrepreneurs use terms like “crushing it” or “killing it,” I cringe. It’s one thing to extoll the virtues of our product or service, but when we cross over into too much puffery our credibility suffers. Is it possible that being more quiet and understated in our approach to marketing and sales could produce the results we seek?

Our customers don’t really give a whit whether or not we are “#1” or provide “world class service.” What they are interested in is how our product or service solves their problem or provides them with real value. Here are a couple of example marketing statements to compare.

Obviously the first statement is full of backpatting and chest thumping. The focus is completely on the dealership. The second statement is customer-centric. Here, XYZ Motors shows great empathy for both the customer’s pocketbook and his or her busy schedule.

One of the reasons that businesses use hyperbole is because they haven’t figured out how to differentiate their product or service. This is especially true for companies that compete in the commodity space. Apparently they believe that yelling as loud as they can, will motivate customers to show up and shell out their hard-earned dollars to save a cent or two. And there’s no question that some people are inclined this way. But I think that most people aren’t thrilled to be insulted by such boorish and uninspired messaging. An alternative approach might be for the business to become much more creative in determining its value proposition and then develop a marketing campaign around the benefits to the customer.

Entrepreneurs must also be mindful of how different generations respond to marketing and salesmanship. But as political campaigns have become more and more over-the-top with either fluff or mudslinging, I think there’s a carryover impact on the business world. All consumers, regardless of generation, are more skeptical of dubious claims and mindless drivel. Instead they want facts and substance. They need real data that supports a marketing/sales pitch and explains the WIFM in plain English. And of course WIFM means “What’s in it for me?”

Laying out the case for how our product or service solves a problem for our customers can be done in an innovative fashion. And we don’t have to appear like a stereotypical pushy salesperson to do so.

You can also listen to a weekly audio podcast of my blog. What you hear will be different than what you read in this blog. Subscribe on iTunes or wherever you get your podcasts. You can also click on this link – Click here to listen to Audio Episode 25 – Confluences

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Headwinds

Posted on March 27, 2016 by anentrepreneurswords

An airplane wing gains lift by taking off into the wind. This then causes the airplane to defy gravity and fly . . . an entrepreneurial metaphor if ever there was one. Interestingly, in my pilot days I once experimented with a downwind takeoff (on a very long runway) and could barely get off the ground. I quickly put the plane back on the runway and ended the experiment!

To build a muscle we exercise it regularly adding more weight and repetitions. Members of the military become elite Seals, Green Berets, Delta Force and Rangers by undergoing rigorous training involving obstacles that severely test the physical and psychological strength of a human being. In Kenya, long distance runners often wear no shoes as they traverse inhospitable terrain, toughening the soles of their feet in the process. I think you can probably see the lessons here.

Adversity can be an entrepreneur’s best friend if we allow it to be. If success comes without challenge it’s easy to become complacent. We’re also robbed of growth opportunities that result from what we learn as we work through various hardships on the road to achievement. No one says we have to like adversity. But avoiding it and fighting it does not work. I’ve found that the most constructive approach is to actually embrace it. For me this means relaxing and easing into adversity. It means establishing a positive mindset and expecting that much good will comes from the experience. We’ve all heard the term “silver linings” and used it many times. Often we look back on what has transpired and almost as a consolation prize we identify the silver linings. Looking for them in advance can give us the lift that we need to fly through the clouds.

In addition to the tangible benefits that come from overcoming adversity in specific situations, there are numerous more global wins that can occur. Think about the last time you had a tough puzzle to solve. Perhaps one of the outcomes was that of heightened creativity and innovation. When faced with the prospects of failure our creative instincts kick in and the results can be amazing. We also find that collaboration and teamwork increases reinforcing the notion that two heads are better than one. While I thrive on making sense of complexity and solving tough problems, I find that doing it with others is more productive and builds a stronger organization.

Suppose a professional basketball team plays a game against the best high school team in the country. There’s no doubt about which team would win. Now, imagine that the same NBA team plays against the reigning world champion NBA team and beats them. Which win do you suppose offers a greater sense of accomplishment? We need to feel like we are doing something really worthwhile which can be difficult when we prevail without any struggle whatsoever.

Adversity helps us to identify weaknesses within our company as well as with our strategy. When we aren’t tested and succeed anyway we don’t really know what could happen if our feet were held to the fire. Challenges and obstacles also allow us to develop resilience and perseverance – both individually and organizationally. I truly hated those first few months of my career when I was an apartment manager. I was kicked in the teeth, the rear and every other part of my body – I was totally miserable. But something finally clicked and I figured it out. Quitting wasn’t an option for many reasons – thank goodness! Now I look back and understand how valuable the tough times were in teaching me how to get off the ground and back on the horse.

When we embrace adversity we can make it work for us like an airplane uses the wind to take off. Then it can become a powerful tool in the entrepreneur’s tool box.

Lost Art

Posted on November 1, 2015 by anentrepreneurswords

Google gives 90,500,000 results for the word negotiation so there’s no shortage of material about the subject. But I don’t want to focus on negotiating techniques – that’s not the point of this blog. Instead, I’d like to offer some ideas that may be helpful in making the negotiating process more productive.

If we start with the premise in a negotiation that we want to win, then it becomes a competition where someone (not us) is going to lose. From here we harden into our “positions” and the tension begins. There is a better way. First, we need to see a negotiation as an opportunity to solve a problem. It’s actually a dual problem – one for us and one for another party. Trying to solve just our problem may be far more difficult than figuring out how to solve for both parties. What do we do when we solve a problem? We start by clearly defining all elements of the problem. Then we catalog all of the possible solutions. Our innovation and creativity come into play at this point.

In the process of attacking the problem we establish our bedrock principles. For example we may resolve that no matter what, we will always be respectful. Perhaps we commit to avoid getting hung up on personalities. Or we may decide that regardless of how dirty the other party may play, our approach will continually reflect total integrity. Ultimately our analysis leads us to the bottom line for the most critical factors to the outcome we believe will best solve the problem for both parties.

Recently I was coaching a business owner about the potential sale of her company. I asked her what her bottom line number was and she gave me a figure. Then I asked her if negotiations led to a value that was $50,000 less than her bottom line number, would she sell. She replied in the affirmative. So we went back and forth with the $50,000 question until we finally reached an amount that she absolutely positively would not accept. The takeaway for her was that the initial figure she thought was her bottom line number actually wasn’t.

As we engage in a negotiation we listen to and understand what the other party is telling us. This information is then overlaid onto the problem we have identified and our array of solutions is applied. We avoid confrontation by working from a set of facts; seek agreement wherever possible, and constantly narrow the scope of issues.

Being in the commercial real estate business I’ve been in continuous negotiations in one form or another for more than 40 years. You can read all the books you want and watch all the videos in the world on negotiating strategies. And if you pay attention to them you can easily end up getting too cutesy. I have found that a pretty straightforward approach has been extremely successful for me. I don’t try to outthink the other party or construct a series of chess-like moves. Instead, I know what my bottom line is and I know the principles that I want to maintain. If I have to violate my principles to get to my bottom line I’ll withdraw. And I’ve learned that transparency and respect have been more valuable than anything else.

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