Tag Archives: COVID-19

COVID-19 and the Entrepreneur

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We live in very strange times. The public reaction to the COVID-19 virus has been truly astounding. People have altered their behavior – sometimes common sense prevails and other times it is like observing a bizarre alternative universe. Through it all, businesses large and small have been ravaged and some are gone forever. As entrepreneurs, most of us have never experienced anything like this in our lifetimes. We are attempting to plot a course that not only leads to survival but also offers an opportunity to thrive. So, how should the entrepreneur view and react to COVID-19?

What is the worst thing we can do right now with respect to this virus? It’s not going to be what you might think. First and foremost – we must stop watching and listening to the media. Why? Because there is a tremendous amount of misinformation being conveyed – sometimes intentionally. By consuming a daily dose of COVID-19 from our newspapers, televisions, and social media, one could easily conclude that every new case reported is going to end with someone’s death. And where does this lead . . . FEAR!

Fear can be a terribly destructive force. In short bursts, it is potentially protective in nature for it may be enough to cause us to pause and course correct in such a way to avoid serious harm – physical, emotional, financial, etc. The kind of fear being caused by COVID-19 appears to be a constant fear. Fear – especially constant fear – results in stress, triggering a hormone called cortisol. An elevated level of cortisol over an extended period is a bad thing in many ways. It can negatively impact the immune system and cause an increase in cholesterol, blood pressure and heart disease. A healthy immune system is exactly what we need to ward off this virus. Elevated cortisol and its underlying stress can also lead to serious mental illness issues and depression.

Think about how we react to fear in our daily lives. Are we able to make clear and rational decisions when we are afraid? Do we experience positive energy that opens us up to being more creative? Are we strategic when we are in the “fight or flight mode?” The answer to these questions is obvious. And yet, I know many entrepreneurs who are living in a chronically fearful and stressful state as they try to deal with COVID-19 and its impact on their businesses. There is no joy in Mudville right now (for those of you too young to remember this reference, Google the classic poem, Casey at the Bat).

There is a solution to the fear. Get. The. Facts. I said earlier that we should stop paying attention to the media. Instead, go to sources for the actual data. Dig into the CDC website – it is a treasure trove of information. Interview medical professionals who have real insight into the virus and avoid anecdotal accounts that you might hear second or third hand. Stitch together the facts from as many different sources as you can. The data is not perfect and there will be some contradictory results at times. But for the most part, we can synthesize what we discover in ways that makes sense. Then, armed with the facts, we can reach logical conclusions that will lead to strategies we can deploy.

We make sure we maintain good daily physical activity which is a great stressbuster. Besides staying physically fit we practice good eating and sleeping habits. We regularly connect with our friends, family, and colleagues. We strive to do what we can to help and support other people. Above all, we remain positive and know that this moment in history will pass just like all the others have for time immemorial. Guess what? These are all things we should be doing regardless of COVID-19!

COVID-19 should not rule our lives. We must ignore the politics, the politicians, and the media for they are likely agenda-driven in some way. Instead we take charge of what we believe and drive away the fear that we may be feeling.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Adaptable Entrepreneur

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Major league baseball pitchers throw some amazing pitches. Their repertoire includes the breaking ball, changeup, forkball, screwball, slider, curveball, knuckleball, four-seam fastball, split-finger fastball, cutter, sinker, two-seam fastball and probably some other customized versions of all the above. These pitches range in speed from 70+ to over 100 miles-per-hour. How a batter can even see a pitch that is screaming in at speeds above 90 and dancing all over the place is an incredible feat. And the fact that such pitches can be hit for home runs is even more stupefying. How do they do it?

Major league batters expect to adapt. They know that they are going to see a wide array of pitches that are surgically placed in different locations in the general area of home plate. Thus, every at-bat requires them to adapt to a host of variables. Top-flight big leaguers have an uncanny knack for successfully adapting their vision and their swing to hit the ball and get on base. They go to the plate knowing with absolute certainty that they must be able to adapt, or they will strike out, fly out or ground out.

As entrepreneurs we would be well-served to study successful major league baseball players and observe how they adapt. Sometimes they shorten their swing. At other times they become supremely patient. They may try and push the ball to the opposite field; they may bunt, and they might also time their swing in order to pull the ball. All of this happens within a split second.

We entrepreneurs often work hard to create elaborate strategies and back-fill with a host of tactics. We plan and we create extensive systems and processes. All are absolutely necessary to succeed. But sometimes we forget that we must expect to adapt. There is nothing negative about holding this expectation. The game plan provides a road map for us to follow, but it doesn’t account for every possible instance where we may need to be flexible.

With the disruption caused by COVID-19, our ability to adapt will be tested more than ever before. Businesses have been turned upside down along with the rest of our lives. Having a playbook is important but being able to turn on a dime and act entrepreneurially is critical to adapting to what may be the new normal. Over the years I’ve tried to muscle my way through a plan that I was convinced was the only way to go. Most of the time it led to failure or at least results that were less than stellar. I realize that I was being resistant to adaptation.

What I wish I had understood at the time is that the need to adapt can offer some incredible opportunities. And my resistance caused me to miss those opportunities. It’s easy to say, “OK, I have a plan and undoubtedly something will knock me off-course.” What goes unsaid is the thought that, “Then I’ll do whatever it takes to get back on-course.” But what if we had a mindset of expecting the need to adapt and actually turning it into a desire?” Think about all the wonderful inventions that have occurred in the past. If you’ve ever read the story of Steve Jobs, you’ll know that he was a master of adaptation. Through his flexible nature he embraced the chance to make changes to the iPhone and the result was, “WOW!” It’s well-documented that the initial vision for this technology would not have been nearly as phenomenally functional as what was eventually developed.

When we rejoice at the prospects of adapting our ideas, our creativity increases exponentially. Then we are positioned to achieve greatness in whatever we choose to do.

 This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

COVID-19 and the Entrepreneur’s State of Mind

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This is surreal. It was a little bit like this after 9/11. But this time the uncertainty seems unprecedented. Many are locked down in their homes – some for weeks and maybe even months. Certain elements of society have decided that it’s a good idea to hoard toilet paper, water and other everyday staples. The reason for this is unclear. COVID-19 is turning out to be a major test of our collective resolve and common sense. Entrepreneurs have a lot riding on the resolution of this crisis. Much is out of our control. But one thing is for certain – our state of mind will be a major factor in the level of our success or failure.

OK, where to start? We acknowledge our fears and anxiety. It’s normal to feel this way. But we need to put this in perspective. For whatever reason, the human mind tends to gravitate to the most extreme and adverse outcome. Hence all the very dire predictions about casualties and economic cataclysm – few if any based upon a shred of solid evidence. We need to ignore the noise and understand that we can’t know all that is going to happen. However, it’s likely that things won’t be as bad as we conjure them in our minds. And, we’re all in this together. It’s not as if anyone is going to win from this situation.

We have a choice to make. It’s the most important choice that we can make during this unfortunate circumstance. We make a choice as to our mindset going forward. There’s no doubt that we’ll face significant challenges. Guess what? Everyone is going to face significant challenges. If we choose a mindset of panic, we won’t be productive. If we choose to dwell on loss, lack and limitation – that’s what will manifest. I’ve said it a million times – our mind is an incredibly powerful organism. Thus, we must take great care in how we form our thoughts.

We are entrepreneurs. Our middle name is “Resilience.” While others may wring their hands in despair, we will be strong and positive. We will not dwell on that which we can’t control. To maintain a strong mental state, we will reach out to others – family, friends and colleagues – to offer a shoulder to lean on. We will listen and comfort. We will listen and reassure. We will get out of ourselves by figuring out ways to serve others. In so doing, we build the strength of our character and demonstrate a resolve and commitment to not only endure the crisis but use the experience to be as creative as possible.

We wake up each morning in a spirit of gratitude. We express our appreciation to everyone around us for all that they mean to us and do for us. We smile and laugh. We take care of our bodies through continuing to exercise and eating in healthy ways. Developing a daily routine is important to our physical and mental wellbeing. We avoid spending an inordinate amount of time on social media for it is filled with misinformation and hyperbole. We spend our time working remotely if that is necessary, as effectively as we can. And we use a portion of our time to develop ways that we can deliver our products and services in an even more efficient and effective manner and provide an amazing experience for our customers. Think about it. It’s like an auto race. Every so often, we need to make a pit stop, but we don’t want to fall behind in the race. Right now, all drivers are under a caution flag. The race hasn’t been cancelled, but we’re driving slowly behind the pace car. We can take a little time to plan on new and improved ways to work ON our business, rather than always working IN it.

We are entrepreneurs. COVID-19 is our yellow caution flag but we’re not quitting the race. Far from it. We’re maintaining a positive mindset – always! We’re looking for ways to serve others each and every day. We don’t obsess over that which we can’t control. While times may be very different for a while, we adapt and are productive in the most positive of ways. We are entrepreneurs and we will survive . . . and then we will thrive.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.