The Assertive vs. Aggressive Entrepreneur

Entrepreneur Jason and Entrepreneur Jessica are similar in a lot of ways. They have built successful businesses from the ground up; are creators of innovative products and are considered by their peers as visionaries. But there is a major difference between them. Probably the best way to explain this difference is to observe them in action.

One morning, Jason’s production manager enters his office at which point Jason launches into an inquisition. Apparently, there is an issue on the assembly line and Jason wants to get to the bottom of it. The production manager begins to explain the problem, but Jason interrupts and cuts him off. He raises his voice, and his face turns red – it’s obvious that he’s agitated. Eventually he stands up, paces and gestures frequently.

Across town, Jessica is meeting with her sales manager who is explaining issues involving a downturn in sales. Jessica sits calmly and listens to the entire presentation. She doesn’t say anything for a few moments and then asks several very direct questions. Her expression never changes as her clear blue eyes focus like lasers on her associate. Jessica is the picture of composure and finally offers her opinion in a steady and measured voice.

How would we characterize the behavior of Jason? And how about that of Jessica? The word that describes Jason is “aggressive” and the word that describes Jessica is “assertive.” There’s no question that Jason was heavy handed in his approach with the production manager. It’s almost like he was trying to overpower the guy. By contrast Jessica was able to demonstrate her leadership forcefully without showing anger.

Assertiveness or aggressiveness – which is the more effective leadership style? While it may depend upon the circumstances, assertiveness has a higher probability to successfully influence others. Think about it. Are we more receptive to someone who is positive or someone who is negative? An assertive leader may be straightforward and even direct, but never belittles or resorts to intimidation.

Why are some leaders too aggressive? I believe that one explanation could be a lack of confidence, some sort of insecurity, or a combination of both. People who are concerned about being “found out” may use aggressiveness as a smokescreen. Leaders who are overly aggressive may cause morale problems. When negative energy is created it is difficult to maintain a productive environment. Aggressive people may be prone to mercurial outbursts and unnerving stares which further contribute to the unhealthy atmosphere that has been created.

For entrepreneurs building a business (and anyone else for that matter), a gut check is necessary to determine one’s position on the aggression meter. Aggressive tendencies can be tempered when we learn how to become more assertive. And the first step is to recognize when our aggressive behavior is about to go on display. It’s important to identify a trigger that alerts us that we need to shift gears. This will require some real introspection to make this discovery. Then we must emulate the behavior of an assertive person. We become impassive with our facial features. We project calm. We lower the volume of our voice, and we show respect for those with whom we interact. Changing one’s reputation as an aggressive personality is a tall order. But with awareness and effort such a change can be accomplished.

Assertiveness is a positive quality that can enhance our leadership style. And through awareness and commitment it’s possible to eliminate aggressive tendencies and replace them with the assertive traits that are desirable.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Entrepreneur’s “Skin”

How’s your skin? Does it fit comfortably? How thick is it? There are a couple of things to know about the skin of successful entrepreneurs. They are usually very comfortable in it and it’s thick as rhinoceros hide. Let’s explore what all of this means.

Our behavior, especially the way we treat other people, is a pretty good indicator of how comfortable we are in our own skin. We’ve all seen the caricature of a hard-driving take-no-prisoners Type A boss. He berates others and makes unreasonable demands. He is completely insensitive to the feelings of those around him and is often loud and boorish. I’m painting a pretty negative picture of this individual to dramatize my point. Such people are often deeply insecure. I’ve gotten to know several people like this. Every one of them has been a good person at heart, but they live in constant fear which adversely impacts their personality. They are afraid of being “found out” – they think that maybe they aren’t as qualified or “together” as the image they are trying to project. They are afraid that at any given moment they might fail at whatever endeavor they are tackling. The tough guy act overcompensates for these insecurities.

We all experience varying degrees of insecurity, but it’s how we deal with it that truly counts. I’ve had many friends and mentees over time that confided that they may be nervous about a particular situation and want my advice on how to handle it. As a seasoned pro when it comes to anxiety, I am able to boost their confidence by saying three simple words . . . “just be yourself.” And what I really mean is just be your true self. Not the mask that is worn and shown to others. Now you might say that this seems like overly simplistic advice. I agree. Just being ourselves is pretty simple. We try to overcomplicate things but it all boils down to this simple premise. I’ve learned how to overcome my anxiety and just be myself by pondering the following question. “Is this a life or death situation?” Fortunately, I’ve always been able to answer “no.” Putting things in this perspective allows me to melt away the insecurity and just be who I am. As long as I’m being myself and maintaining my core values, I really don’t care what others may think. And then the pressure is off.

This brings me to my second “skin” point. Our insecurities mirror the manner in which we are affected by our interactions with others. When we allow ourselves to be hurt, feel slighted or victimized by someone else, it’s a reflection of how secure we are in our own skin. We take a lot of body blows as entrepreneurs. We may or may not get the credit when things go right, but we’re definitely the focal point when things go wrong – our fault or not. The business world is ultra-competitive and not everyone plays fairly. Conflict may erupt within our own organization and it’s up to us to resolve it. Bottom line – there’s a lot of opportunity to personalize the constant hammering to which we are subjected. We develop that suit of armor that gets us through the wars when we are totally comfortable with whom we are. I suppose in a way it’s more like a suit of Teflon™ that deflects the attacks. And perhaps they aren’t really attacking at all if we don’t perceive them as such . . . right?

Being comfortable in our own skin accomplishes two objectives. It enables us to treat others with dignity and respect and it inoculates us from allowing ourselves to be hurt by others. This is a pretty good twofer in my book.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Comfortable Skin

How’s your skin? Does it fit comfortably? How thick is it? There are a couple of things to know about the skin of successful entrepreneurs. They are usually very comfortable in it and it’s thick as rhinoceros hide. Let’s explore what all of this means.

Our behavior, especially the way we treat other people, is a pretty good indicator of how comfortable we are in our own skin. We’ve all seen the caricature of a hard-driving take-no-prisoners Type A boss. He berates others and makes unreasonable demands. He is completely insensitive to the feelings of those around him and is often loud and boorish. I’m painting a pretty negative picture of this individual to dramatize my point. Such people are often deeply insecure. I’ve gotten to know several people like this. Every one of them has been a good person at heart, but they live in constant fear which adversely impacts their personality. They are afraid of being “found out” – they think that maybe they aren’t as qualified or “together” as the image they are trying to project. They are afraid that at any given moment they might fail at whatever endeavor they are tackling. The tough guy act overcompensates for these insecurities.

We all experience varying degrees of insecurity, but it’s how we deal with it that truly counts. I’ve had many friends and mentees over time that confided that they may be nervous about a particular situation and want my advice on how to handle it. As a seasoned pro when it comes to anxiety, I am able to boost their confidence by saying three simple words . . . “just be yourself.” And what I really mean is just be your true self. Not the mask that is worn and shown to others. Now you might say that this seems like overly simplistic advice. I agree. Just being ourselves is pretty simple. We try to overcomplicate things but it all boils down to this simple premise. I’ve learned how to overcome my anxiety and just be myself by pondering the following question. “Is this a life or death situation?” Fortunately I’ve always been able to answer “no.” Putting things in this perspective allows me to melt away the insecurity and just be who I am. As long as I’m being myself and maintaining my core values, I really don’t care what others may think. And then the pressure is off.

This brings me to my second “skin” point. Our insecurities mirror the manner in which we are affected by our interactions with others. When we allow ourselves to be hurt, feel slighted or victimized by someone else, it’s a reflection of how secure we are in our own skin. We take a lot of body blows as entrepreneurs. We may or may not get the credit when things go right, but we’re definitely the focal point when things go wrong – our fault or not. The business world is ultra-competitive and not everyone plays fairly. Conflict may erupt within our own organization and it’s up to us to resolve it. Bottom line – there’s a lot of opportunity to personalize the constant hammering to which we are subjected. We develop that suit of armor that gets us through the wars when we are totally comfortable with whom we are. I suppose in a way it’s more like a suit of Teflon™ that deflects the attacks. And perhaps they aren’t really attacks at all if we don’t perceive them as such . . . right?

Being comfortable in our own skin accomplishes two objectives. It enables us to treat others with dignity and respect and it inoculates us from allowing ourselves to be hurt by others. This is a pretty good twofer in my book.

 This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

mask

Three Little Words

Question: I’m in the middle of a dispute with a colleague. I know she’s wrong and I’m right. But now I’m beginning to wonder. I’m concerned that this dispute is damaging my relationship with her. How do I work my way out of this mess?

Answer: There are three underused words in the English language that would probably solve all of this . . . I am sorry. Why don’t we say we’re sorry more often? For some reason, we believe that apologizing somehow causes us to lose something in a relationship. In fact, just the opposite occurs. I’ve been one of those people who always had to be right about everything. And after a lot of self-analysis I realized that this may have been driven to an extent by some sort of insecurity or lack of confidence.

Here’s an obvious statement; apologies must be real. How many times have we heard a politician or other public figure make this kind of an apology, “I’m sorry if my comments offended some in the community.” Saying one is sorry if someone else is offended can be subject to interpretation. Is the speaker sorry that someone took what he said the wrong way? Or is he sorry for what he actually said? If the apology was sincere, the speaker would say, “I’m sorry for what I said because I was wrong.” There’s no doubt that this person is truly remorseful about what he said.

I’ve gotten better at making heartfelt apologies. I’m not completely there yet, but my progress is incremental. I’ve found that I am catching myself before I try to defend a word or deed that may or may not be correct. The old me would argue to the end of the day that I was right. Not so much now. Several months ago I had what I thought was a playful moment with my wife. I had been teasing her throughout the evening and was oblivious to how frazzled she was at the end of the day. I made the mistake of turning the light off on her before she got into bed causing her to stumble around in the dark. She blew her top at me – something that very rarely ever happens. The old me would have snapped back at her that she was being overly sensitive and that I wouldn’t tease her if I didn’t love her so much. Instead, I made a choice at that moment. I simply said, “Honey, I’m being totally childish and insensitive. I’m completely wrong and I’m sorry.” The situation was defused and there were no hard feelings. I’ve also stopped turning the light off on her before she gets into bed.

Being able to say “I’m sorry” is not an act of weakness but an act of honesty. Sincere apologies build relationships and are an indication that we value another person. Rarely will we find three little words that have as much power as “I am sorry.”

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Apology