Unknown's avatar

About anentrepreneurswords

R. Lee Harris grew up in Manhattan, Kansas and has lived in the Kansas City area since 1977. A 1975 graduate of Kansas State University, Harris began his career with Cohen-Esrey, LLC as an apartment manager two weeks after he graduated. Now president and CEO, he is involved in apartment management, development and investment; construction and tax credit syndication on a nationwide scale. Over the course of his career Harris has overseen the management of more than 27 million square feet of office building, shopping center and industrial space and nearly 60,000 multi-family units. He has started dozens of business enterprises over the past 40+ years. In 1991, Harris wrote a book entitled, The Customer Is King! published by Quality Press of Milwaukee. In 2012 he authored the book, An Entrepreneur's Words to Live By. He has mentored a number of business people over the years and has been a long-time participant in the Helzberg Entrepreneurial Mentoring Program. He and his wife Barb have two grown daughters and one grandson. They are active in their church, community and university.

The Really Big Bus

“Tom’s personal preferences on his footballs are something that he can talk about in much better detail and information than I could possibly provide,” Belichick said, “I can tell you that in my entire coaching career, I have never talked to any player (or) staff member, about football air pressure.” This is a quote from a press conference held by New England Patriots coach Bill Belichick during which he spoke about Patriots quarterback Tom Brady and the infamous “Deflategate” case. What just happened here?

This was a classic case of someone being “thrown under the bus.” In this instance it was very public and left some massive tire marks. In an entrepreneurial environment this is pure poison. Throwing someone under the bus destroys team spirit and leads to major internal trust issues.

As children, we had a tendency to point fingers at others rather than accept responsibility for ourselves. The blame game was in full swing and a fairly normal aspect of childhood. We should have seen its destructive nature then and refrained from carrying it into adulthood. How often have you heard something like this? “Our revenues are down because the salespeople didn’t move enough of our product.” Or, “The contract was late being delivered to the client because my administrative assistant was sick.” And how about, “I’m sorry we delivered poor customer service – I’m going to fire John Doe whom you spoke to on the phone.”

Wow! These are some heavy duty statements and perfect examples of what it looks like to be thrown under the bus. They are also perfect examples of scapegoating, finger-pointing, excuse-making and general lack of accountability. At all costs the speaker wants to distance himself from what went wrong. It’s pretty obvious that this is not enlightened leadership. How simple it would be to change a few words and ultimately the whole message. Consider these alternatives. “We’re pulling the whole team together to identify a new strategy to increase revenues.” No one is being blamed here and a positive step has been identified. “I’m very sorry the contract was late. Please let us know if there is anything that needs to be changed.” The client doesn’t really care why the contract was late. Thus, a heartfelt apology is all that needs to be said. “I’m sorry our customer service wasn’t satisfactory. What else can we do to make this right?” Again, a straightforward apology and no one is blamed.

Teams become strong when each member knows everyone has his or her back. What if clearly someone screwed up and makes the whole team look bad? Shouldn’t that person be held accountable? This is a fair question and the answer is yes to accountability. But as leaders, we should never publicly do so – to a customer or in front of the whole team. Individual issues should be dealt with individually. We accomplish nothing when we embarrass a member of a team in front of others. Not only does that team member resent such treatment, but the other members become afraid of making mistakes for fear of being called out in similar fashion. Rather than move forward with positive energy, the team then becomes tentative and apprehensive.

A respected leader will always take one for the team. He or she understands that an individual failure is a team failure. The failure could have happened because the team member didn’t have the training or the resources to succeed. It could have happened because systems and processes within the organization were broken. Perhaps there was a lack of communication or understanding. And it’s possible that the organization failed because it placed a bet on a team member that really wasn’t qualified for the job. Rarely is failure isolated to a specific individual. Recognizing this, the strong leader will resist the temptation to single out an individual and instead accept responsibility on behalf of the entire enterprise.

Being thrown under the bus is humiliating and painful. People want to work within companies that create a climate of trust and avoid blaming individuals for problems when they arise.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

bus

Oatmeal on the Floor

I’ve been watching with great interest as my 2½ year-old grandson and his 11-month old sister explore their relatively new lives. Building an entrepreneurial business is a lot like raising a child. There’s a tremendous amount of nurturing required. Let’s look at the parallels.

My grandson is prone to tantrums which come with the territory during the terrible twos. Usually this happens because he’s frustrated or doesn’t get his way. In a growing business we can feel extreme frustration when things don’t go our way. We may have a tendency to take out our frustration on others in the form of an adult tantrum – possibly we say or do things that are less than kind. I also notice what happens when baby sister picks up one of his toys. Now, this may be a toy that he hasn’t touched for weeks, but if she latches onto it he suddenly wants and needs it right then and there. He’ll push her and she’ll push him – and trust me, she’s a strong little cuss! In our entrepreneurial endeavors we may regularly experience conflict with others who see things differently. As with children it sometimes seems like all we do is attempt to resolve such conflicts.

Do you want to talk about hyperactivity? I’m an expert on this subject. When you look up the word in the dictionary, my grandson’s picture is there. He and his sister are both afflicted with this tendency. They are all over the place all of the time. He’ll put together a couple pieces of a puzzle, then zip over and ride his tricycle, then run upstairs and bang on his drum set (a hand-me-down from his older cousin who received it from yours truly – kind of a Karma thing). Baby sister is motoring around and climbing on everything during every single waking moment. Think about the entrepreneurial environment. It’s hectic. The pace is frenetic and we’re constantly putting out fires and incubating new ideas – all at the same time. The downside of course, can be a lack of focus and a failure to complete tasks and projects.

Kids make ginormous messes. When I visit at my daughter’s house I’m always struck by all the “stuff” that is strewn about. At our home I watch these kids drag things out of the toy box and leave them in their wake as they move on to the next “thing.” Fortunately we have fewer “stuff” items at our home, but there’s no question that the little munchkins can actually pull everything out and cover the floor in a matter of seconds. And when it comes to eating, that’s a whole other story. There’s no other way to put it – it looks like a daily occurrence of an Animal House food fight. There’s oatmeal on the floor, eggs on the walls and cheese stuck to the ceiling! Our businesses may look the same way. Building an entrepreneurial organization is a messy proposition. Things break. The prototype product we created isn’t the sleek game-changer we had anticipated. Systems and processes are half-completed and sometimes customers are less than pleased.

For all the trials and tribulations of raising children, there are many rewarding moments. Watching my grandson take his first few steps and become more confident every day thereafter was pretty cool. Listening to a 2½ year-old sing the “ABC Song” perfectly is a proud moment. Seeing the smiles and hearing them lovingly call me “Poppa” melts my heart. I guess it’s true what they say about grandkids being the reward we receive for not killing our children. Likewise, our hearts sing when things come together and we actually take three steps forward as entrepreneurs. Oh sure, there will be two-step-backward days as well, but the net effect is positive. How do we make sure that the rewards are always there? Like parents, we remain committed to building our business just like we’re committed to raising our kids. We learn how to be patient. We learn how to be positive. And we learn how to celebrate the victories along the way.

When we grow an entrepreneurial business we know there’s going to be oatmeal on the floor. But if we are committed, patient, positive and celebrate success, eventually our baby will grow up and make us very proud.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Messy Baby

Is the Lone Ranger Dead?

One of the businesses with which I’m involved is in the venture capital space. We identify, evaluate, vet and fund startup companies in the animal health, agribusiness and human health verticals. As you might imagine, we see everything under the sun. Founders present some pretty unique ideas along with financial projections that are pretty concrete on one end of the scale, to total pie in the sky on the other; slide decks that range from extremely good to extremely poor; business plans that might be exquisite or often are ridiculous; and valuations that are mostly “are you kidding?” though there are a few that are quite reasonable.

We really dig into the details, ask a lot of questions and look at a lot of documents. We pay close attention to whether or not the founder has the right passion and temperament as well as what kind of a problem his or her idea solves. It’s a good sign if the founder has some skin in the game and a vision that goes beyond simply cashing out down the road. And then we get to one of the central Go vs. No-Go questions – is the founder the Lone Ranger or is there a strong team in place?

Believe me when I tell you that there are some amazingly brilliant entrepreneurs out there. These people are scary smart and have world-changing ideas . . . but many won’t get funded because they haven’t (or won’t) put together a world-class team. The risk is too great from an investor’s perspective to make a bet on a Lone Ranger. Growing a business to any scalable level requires some very talented human capital. And the founder that says, “Invest in me now and I’ll go out and hire the talent,” just doesn’t understand. As investors we want to know who is going to be on the team from the get-go. It’s important for us to know if the chemistry is right; if everyone is committed; if the necessary principal skillsets are covered, and if all members of the team are on the same page.

There’s an obvious parallel here between startups looking for funding and our own entrepreneurial endeavors. In fact, we should step back and take a hard look at our own organizations as though we are presenting to venture capitalists. And here’s the hardball question we must ask. If we are hit by the proverbial bus today will our team be able to carry on tomorrow? Will our company survive and thrive or will it die? I know many entrepreneurs who believe their businesses are too small to justify a world-class team. To manage the risks that are inherent in entrepreneurship I think we need to scale to a size where such a team is a must-have. But can we afford not to have such a team in place as we push to scale? Think about it this way. It’s kind of like walking on thin ice across a lake. We hope with every step that we can make it to the other side without falling in. And if the ice breaks and we fall through we’re dead without the team. On the other hand if the team is in place, it can pull us out of the water should we take the icy plunge.

Some of us may be Lone Rangers because we think we can do it better than anyone else. In other cases we may know we need to build a team but don’t know how to find the right people. And there may yet be other instances where we don’t believe we can afford to hire the team at the present time. My response to all of these reasons is a repeat of my previously posed question, “If I’m hit by the bus today, will my company survive and thrive tomorrow?” If the answer is no, then it’s probably time to get busy with developing and implementing a strategy to build a strong team as quickly as possible.

While the Lone Ranger was a beloved fictional character from a different era, it isn’t a concept well-suited for a growing company. Building a world-class team is a solid way to manage risk in today’s entrepreneurial environment.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Lone Ranger

Ice and Eskimos

I’ve written before about the sales mindset. But I’d like to expand on this subject with some additional thoughts. Entrepreneurs are always selling whether it’s raising money, peddling a product or convincing a new team member to come on board. We’ve all heard the adage, “he could sell ice to an eskimo.” This conjures up an image of a slick, fast-talking huckster who cons his “marks” into purchasing something they really don’t need. Obviously this is the antithesis of how we want to be perceived as  entrepreneurs.

I’m trying to expunge the terminology of “selling” from my vocabulary. Why? In my opinion the traditional notion of selling is product-based. In other words I have a product and I’m going to do everything I can to convince you to buy it. What goes unsaid here is, “I’m going to do everything I can to convince you to buy it whether you want it or not.” Maybe this is just my personal bias, but I’ve observed others over the years that act in similar fashion when they get into the sales mode. Instead of “selling to” I’ve moved into a “buying from” mindset. I submit the following:

  • When we sell something to someone else we’re product-focused.
  • When we help someone buy something we’re customer-focused.

The difference in these two approaches is night and day. When we help someone buy, the product takes a back seat. We’re more interested in building a relationship and creating trust with someone else. We’re more interested in understanding exactly what they need. Through this discovery process we may find that our product is not best-suited for this particular individual. But that’s OK because we are helping them buy what they need – not what we want them to have. You may be thinking, “This flies in the face of so many of the selling techniques that are time-tested and proven.” And you may be right. But I’m willing to wager that an entrepreneur who genuinely wants to help people buy what they need is going to win far more often than a salesman who just wants to move product. When relationships take precedence, they can produce unanticipated results. I’ve experienced numerous instances where I determined that what we were helping a customer buy wasn’t right for him or her. But it was clear that the relationship was more important than the sale. And ultimately we received referrals from those customers that did result in someone else buying from us.

When we just have to make the sale, we’re less likely to focus on the customer. We’re desperate to close the deal. One of my colleagues told me about an encounter she had with an individual who had called her to set up an introductory meeting. From the outset he was selling. He made no effort to learn more about her and establish a rapport – much less build a relationship. He made no effort to understand what she needed to purchase. He simply launched into his pitch and barely took a breath. By the end she was worn out listening to him and told me how off-putting the whole encounter had been.

There are some very simple rules that we can follow to ensure that we avoid the “selling to” approach.

  1. Always start the process by asking questions of the customer. This will help to establish a rapport and to determine his or her needs.
  2. Eliminate the terms “sales” and “selling” from our vocabulary.
  3. Genuinely care about the customer and find a way to meet his/her needs even if it involves a product that’s not our own.
  4. Make certain that it’s clear to the customer that it’s his/her best interest that we have at heart and not our own.
  5. Remember the only way to develop long-term satisfied customers is to help them buy what they need. And the endorsement of long-term satisfied customers is worth its weight in gold.

When we maintain our focus on the customer at all times we win. Sometimes this requires us to look past an immediate transaction. But it will always pay big dividends in the end.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Igloo

The Mystery of the Undercooked Steak

Customers quit all the time. Many entrepreneurs work extremely hard to prevent the big screw-ups that alienate and enrage customers. Yet, even with this effort, there are still customers that leave and don’t come back. What’s up with this?

Consider this scenario. An entrepreneur has opened a new restaurant and works 24/7 to develop a loyal clientele. Over time the restaurant grows and enjoys success – it’s even profitable! But then its trajectory levels off. It’s not growing like it was and some of the regular faces aren’t there anymore. The entrepreneur studies his operation but can’t find anything glaring that is causing this trend. His puzzlement and frustration grows. Why isn’t he winning like he used to?

Had the entrepreneur taken a much closer and more granular look, he might have discovered the root cause of his problem. Had he followed one of his oldest customers – we’ll be original and call him Mr. Smith – he might have observed the following occurrences. On one occasion, Mr. Smith made a reservation in advance, but when he arrived the time was wrong. The hostess apologized profusely, but it did cause minor inconvenience to the customer. In another instance Mr. Smith’s credit card was declined. After an embarrassing moment for Mr. Smith, the server found that the credit card terminal was on the fritz. A few weeks later Mr. Smith was in a hurry to leave for a business appointment and his lunch was delayed due to a mix-up in the kitchen. Another time his steak wasn’t properly prepared. In still another instance, one of the side dishes he ordered was forgotten.

These seemingly small and inconsequential issues continued to occur over a period of months. Mr. Smith did not encounter problems every time he ate at the restaurant. But they happened often enough that he began to feel as though this eatery wasn’t the bright and shiny object that it had once appeared to be. Gradually Mr. Smith came to the restaurant with less frequency. The final straw came on a day when Mr. Smith noticed he had been charged for an appetizer he hadn’t ordered. The bill was corrected, but that was the last time Mr. Smith ever patronized the restaurant.

I call what happened here The Cumulative Effect of Little Things. The entrepreneur who owned the restaurant was prone to look at each minor problem on a stand-alone basis. And when viewed in this manner, it’s a mystery to see how a slightly undercooked steak here or a credit card snafu there could be enough to chase away a customer. He was looking for and trying to prevent, much larger issues. What he failed to understand is that the small stuff contributes to an overall customer experience. If Mr. Smith had visited the restaurant only once, he probably wouldn’t have given much thought to the fact that his meal arrived four minutes before that of his dining companion. But Mr. Smith was a regular customer and his impression of the restaurant was driven by an accumulation of experiences.

We can keep The Cumulative Effect of Little Things from causing our customers to quit. How? There are two ways. First, we must be sticklers for the small details. With the right systems, processes and team member training, we can eliminate the small mistakes that seemingly happen every day and yet are excused as too minor to matter. Second, we must be joined at the hip with our customers. It’s crucial that we know what they are experiencing at all times. Continuing with the restaurant example, when the owner or general manager shows up at my table at some point during the meal; chats briefly with me and asks (genuinely) what can be done to make my dining experience better, then I know I’m dealing with someone who really cares about me as a customer. I generally don’t ever encounter problems in those restaurants.

Customers leave more often than not as a result of The Cumulative Effect of Little Things rather than a major malfunction. Caring about the little details AND the customer will go a long way to creating a loyal following.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Steak

The End

This topic may be uncomfortable for some but it’s a very necessary discussion to have. What happens to your organization if you die tomorrow? Would it be a loss so catastrophic that the company fails? Or have you created a sustainable business that can survive and thrive without you? Many entrepreneurs neglect this subject – after all we think we have a lot of good years left. And besides, it’s a real downer to think about dying.

One of my most important objectives is to make sure that each of the various companies with which I’m involved is sustainable for the long haul. I care deeply for the hundreds of families that depend upon us for their livelihood. Even if your company only has six employees, they likely have families too that are counting on you. So we need to take the steps necessary to ensure sustainability. Let’s examine the different components of a sustainability plan.

Growing future leaders is critical to sustainability. And avoiding a power struggle is equally critical. Who is your heir apparent? I don’t believe that it’s healthy for any leadership team to wonder at any point in time who will step in to lead in the event of the demise of the leader at any level. If your potential successor isn’t yet apparent, perhaps someone you know very well and trust could be designated to step in on an interim basis. There’s no doubt that identifying such a person may be tough, but this is tough stuff and your team deserves to know who is going to succeed you. Focusing on sustainability at all times forces us to make leadership development a top priority. A quarterly review of a hypothetical organizational chart is a good approach to spotting the gaps and filling them promptly.

If we are the majority owner of our company, what will happen to the ownership going forward? Will it be left to one or more family members? If so, what will they plan to do with the business? Many heirs aren’t prepared to own a company and all that is entailed. It’s crucial to have a conversation with family members and offer them a clear understanding about what will happen to the ownership if we die suddenly. What if there are multiple owners? Buy/sell agreements are an excellent tool for situations like this and can be funded by insurance. Such agreements should be precise on exactly how a deceased owner’s interest is to be valued.

Let’s talk money. The death of an entrepreneur can have far-reaching consequences financially. There may be covenants that accelerate loans. Perhaps the entrepreneur has been self-funding a certain project or expansion of the business. It’s also possible that without the entrepreneur’s balance sheet, credit facilities may dry up creating varying degrees of hardship. Again, insurance can help but may not be the long-term solution. It may be prudent to identify a potential financial partner that could be called upon to help. Of course there’s a price to pay for this kind of support – an ownership stake or a percentage of the profits – but such an arrangement may be necessary for sustainability. Now is the time to figure this out while we’re still alive to do so.

Finally we need to contemplate how our vision and the culture we have created can be preserved. This is the trickiest and most intangible task that we will face in planning for sustainability. Have we sufficiently communicated our vision; reinforced it repeatedly, and is it shared by all? Many leaders are so consumed by tactical decisions that the vision for their organization is muddled. And it goes without saying that our culture is built around our vision. Maintaining a vibrant culture can only be accomplished if it is front and center every day. Do we have core values? Are we truly living them?

Creating a sustainable organization that will survive us requires intense planning and tough decision making. Doing so is the greatest gift we can give to our team members.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

cowboy sunset

Headwinds

An airplane wing gains lift by taking off into the wind. This then causes the airplane to defy gravity and fly . . . an entrepreneurial metaphor if ever there was one. Interestingly, in my pilot days I once experimented with a downwind takeoff (on a very long runway) and could barely get off the ground. I quickly put the plane back on the runway and ended the experiment!

To build a muscle we exercise it regularly adding more weight and repetitions. Members of the military become elite Seals, Green Berets, Delta Force and Rangers by undergoing rigorous training involving obstacles that severely test the physical and psychological strength of a human being. In Kenya, long distance runners often wear no shoes as they traverse inhospitable terrain, toughening the soles of their feet in the process. I think you can probably see the lessons here.

Adversity can be an entrepreneur’s best friend if we allow it to be. If success comes without challenge it’s easy to become complacent. We’re also robbed of growth opportunities that result from what we learn as we work through various hardships on the road to achievement. No one says we have to like adversity. But avoiding it and fighting it does not work. I’ve found that the most constructive approach is to actually embrace it. For me this means relaxing and easing into adversity. It means establishing a positive mindset and expecting that much good will comes from the experience. We’ve all heard the term “silver linings” and used it many times. Often we look back on what has transpired and almost as a consolation prize we identify the silver linings. Looking for them in advance can give us the lift that we need to fly through the clouds.

In addition to the tangible benefits that come from overcoming adversity in specific situations, there are numerous more global wins that can occur. Think about the last time you had a tough puzzle to solve. Perhaps one of the outcomes was that of heightened creativity and innovation. When faced with the prospects of failure our creative instincts kick in and the results can be amazing. We also find that collaboration and teamwork increases reinforcing the notion that two heads are better than one. While I thrive on making sense of complexity and solving tough problems, I find that doing it with others is more productive and builds a stronger organization.

Suppose a professional basketball team plays a game against the best high school team in the country. There’s no doubt about which team would win. Now, imagine that the same NBA team plays against the reigning world champion NBA team and beats them. Which win do you suppose offers a greater sense of accomplishment? We need to feel like we are doing something really worthwhile which can be difficult when we prevail without any struggle whatsoever.

Adversity helps us to identify weaknesses within our company as well as with our strategy. When we aren’t tested and succeed anyway we don’t really know what could happen if our feet were held to the fire. Challenges and obstacles also allow us to develop resilience and perseverance – both individually and organizationally. I truly hated those first few months of my career when I was an apartment manager. I was kicked in the teeth, the rear and every other part of my body – I was totally miserable. But something finally clicked and I figured it out. Quitting wasn’t an option for many reasons – thank goodness! Now I look back and understand how valuable the tough times were in teaching me how to get off the ground and back on the horse.

When we embrace adversity we can make it work for us like an airplane uses the wind to take off. Then it can become a powerful tool in the entrepreneur’s tool box.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

1911_Wright_Glider

F-

I’ve had many aspiring entrepreneurs express frustration over their inability to gain traction in the marketplace with their products or services. Sometimes they tell me that others in their organizations won’t take them seriously. I can remember my early days in business – especially during my twenties – when I was treated like a little boy and being patted on the head periodically. I would work my tail off only to have the client want to talk about his property with our CEO and not me. At times it felt downright condescending.

I finally (and painfully) realized that everyone at my age was experiencing the same thing and much of this treatment was simply a function of youth. But the other lesson I learned was that of credibility. While there are many elements to credibility there is a primary formula that I discovered.

Results + Consistency = Credibility

Let’s break this down further. Results do not necessarily correlate with effort. Yes, I like members of our team to work hard and make a great effort but that doesn’t mean the job gets done. There were times in the past where it was difficult to terminate an employee because I knew that person had given his all and no one had worked harder. Unfortunately, even with all of the blood, sweat and tears this person still wasn’t getting the necessary results. It was kind of like studying diligently for an exam in school and still getting an F. The professor really didn’t care about the three all-nighters; only that in the end the answers were wrong.

Results are produced through a combination of skill, perseverance, creativity, timing, risk management, training, attitude and yes, effort. If any aspect of this combination is out of whack we might fail or barely produce an acceptable outcome. This leads us to the second factor in the formula – consistency.

Here’s an obvious statement. When we are hit or miss with our results we are thus inconsistent which damages our credibility. The goal is always to produce high quality, consistent results. How does McDonald’s turn out the same identical hamburger no matter what store we visit? It’s accomplished through a fanatical adherence to specific standards and delivered through comprehensive systems and processes. McDonald’s uses the very same equipment at every location. They purchase in bulk the ingredients used to make the hamburger and are extremely exacting in their specifications for the quality and composition of these ingredients. Employee training is intense and standardized. Quality control measures are baked into their culture. Everything they do is geared to providing a consistent high quality customer experience.

When we can “McDonaldize” our operations we greatly improve our chances to achieve consistency. But it’s not enough to just be consistent. There are some companies that are consistent . . . they are just consistently terrible. For example, why is it that so many of the cable television providers receive consistently terrible customer service ratings? Ditto the U.S. Postal Service? When I send a document via FedEx or UPS I know that it will arrive exactly when it is supposed to. But a similar delivery by the USPS has always been consistently inconsistent for me. I speculate that this may have something to do with business models and customer focus. A business model that is designed around selling a product or service – i.e. cable TV or overnight letters, is less likely to generate consistent quality results. By contrast, an enterprise dedicated to delivering an amazing customer experience is more likely to far and away be the winner.

Our credibility is built on a foundation of producing consistent high quality results. Implementing strong systems and processes focused on wowing the customer helps maintain our hard-earned credibility.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

Report Card

Nice to Be With You

In 1972 an American soft rock band called Gallery recorded the song, “Nice to Be With You.” I’ve always liked that song and believe it could reflect the personality of successful entrepreneurs. Think about all the people in your life and who you like most to be around. Is that person always complaining and negative? Or, is he/she upbeat and positive? A Harris Poll reported in 2013 that only one in three Americans were very happy. Obviously there’s a lot of progress to be made. We entrepreneurs can lead the way.

Entrepreneurs often get a bad rap. They are portrayed in the media and the movies as cold, heartless, ruthless and conniving. Certain politicians may characterize entrepreneurs as money-hungry and corrupt. We need to change this narrative and can do so every time we interact with someone else. How? I submit that when we’re nice to be around we can easily dispel the myths and stereotypes about entrepreneurs.

Now if you are rolling your eyes right now think about a single word . . . trust. Who do you trust more – a genuinely happy and friendly person, or someone who is sour and inconsiderate? I haven’t done a scientific survey on this question but informally asked a number of my friends and colleagues. It was nearly unanimous in favor of trusting someone who is nice. Our success is built on others trusting us, our team, our products and our services. Why wouldn’t we want to stack the deck in our favor?

Let’s take stock and see what we can do to ensure that others see us as nice to be around. I used a word in the last paragraph that is of critical importance, and that word is genuine. If we contrive our niceness it will be apparent and will cause others to think we’re slick and manipulative. We must be real about who we are and develop the traits and tendencies of a happy person.

Here are some ideas that can endear us to others:

  1. We think of others first. When we can make someone else feel valued and appreciated, their happiness quotient increases exponentially. In a restaurant when the service is great, I like to look the server in the eye, call them by name, smile and tell them what a great job they are doing. And the enormous grin (and sometimes tears) I get in return absolutely makes my day. Taking a servant’s attitude – where I’m here to help and serve you – helps me avoid the feelings of entitlement that afflict some successful entrepreneurs.
  2. Be an optimist and positive. No matter what happens I see no point in wallowing around in despair and negativity. It’s like being in quicksand – no one wants to get in it with us! We want to attract people with whom we can build trust and relationships. That’s much easier to do when we are giving off good vibes rather than being a Gloomy Gus.
  3. Avoid the limelight. Have you ever known someone who does nothing but talk about herself/himself? I’ve been to more than a few cocktail parties where I’ve been cornered by these individuals. And I’m reminded how much I don’t want to be like them. In fact, I prefer to ask questions about other people and what they do more than I care to talk about myself. It’s not that I have anything to hide. I guess it’s just that I was taught as a child that the world doesn’t revolve around me.

When we are genuinely a nice person the odds increase for building a trusting relationship. We can make this happen by thinking of others first; being optimistic and positive, and avoiding the limelight.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

gallery band

The Last Word

My daughter, son-in-law and their brood visited a fairly affluent Sunbelt community recently. They saw a lot of luxury cars, expensive jewelry, pricey condos and homes along with some monster yachts. I asked my son-in-law what surprised him the most about his experience and his response was not what I expected. He had several encounters with obviously well-to-do people that were less than pleasant.

In one instance he was preparing to pull into a parking place at a tony shopping center and a man tried to bull his way into the same space. I witnessed the incident and my son-in-law clearly was in the right. Yet the man berated him for not ceding the parking spot. There were other instances where people were pushy, impatient and downright rude. My son-in-law is still learning how to take these kinds of situations in stride. Instead of ignoring the bad behavior of others he chose to retort with his sarcastic wit.

There are a couple of lessons here for entrepreneurs and everyone in general. One of the wonderful benefits of entrepreneurship is the opportunity to gain substantial material wealth. And as our bank account grows we may want to enjoy the fruits of our labor in the form of an upscale lifestyle. Long ago I adopted the philosophy that the “bigger” we get the more humble we become. By “bigger” I am referring to wealth, success, power and station in life. In other words, I would never want someone to identify me from a socio-economic standpoint by the way I act.

Unfortunately there are those who think that their ascension to the riches they have accumulated entitles them to inhabit a special place in society. Metaphorically speaking they think it’s their right to go to the head of the line. Graciousness gives way to boorishness and snobbishness. There’s a very simple way to combat this attitude and prevent it from happening to us. My formula goes like this – I look to the person on my right and the person on my left and realize that I’m no better and no worse than either of those individuals. And, nothing I’ve done and nothing I will do will ever make me any better. Our true bounty comes from within – not from external sources. How we treat others is far more important than the price tag on any of our possessions.

The second lesson is that of how to respond to the kind of behavior I previously described. It’s a natural human reaction to be a bit defensive when we believe someone is attacking us. We want to stand our ground, and perhaps we even want to walk away as the winner of the bout. Newsflash – there is no victor when we engage in tit-for-tat. Sarcasm or verbal jabs may produce a momentary feeling of vindication but to what end? Did the other person change his or her mind? Did we actually solve the problem?

How should we respond? After sixty some-odd years I still remember my mother’s advice to “be the bigger person.” So I’m pretty much done fighting with people. Instead, when I find myself in situations like my son-in-law experienced I say two simple words . . . “I’m sorry.” It doesn’t matter if I’m 100% right, I say “I’m sorry.” At that point the other person doesn’t know what to say. They realize that anything more is pointless and the situation is quickly defused. I can’t say that I am able to react this way every time, but it’s more often than not.

We have an opportunity to become more modest and unpretentious as we achieve more success in our lives. And with it comes eliminating the propensity to have the last word in confrontational situations.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

yacht