The Non-Consensus Building Entrepreneur

Posted on June 25, 2023 by anentrepreneurswords

Here’s a common scenario that is played out every day in conference rooms across the country. Devin is an entrepreneur who has assembled an executive team that consists of the COO, CFO, CTO, VP of Sales and Marketing, and VP of Product Development. The group meets weekly, and the discussions are relatively polite and collegial. Devin works hard to avoid conflict and encourages the group to reach a consensus for decisions that need to be made. He believes that this approach has helped build a strong and positive culture for his organization. Unfortunately, Devin is totally wrong!

There is a time and a place for consensus building, but it’s not right in Devin’s scenario. Instead, what Devin should be seeking is a healthy and robust debate where different arguments are vigorously presented. Then, once everything is on the table and all the questions have been answered, Devin needs to decide. It’s up to him to decide what course of action will be taken. Too often, entrepreneurs are overly concerned about “keeping the peace” among team members. They are allergic to anything that might be perceived as “conflict.”

The problem with encouraging consensus building is that it also encourages a tendency to go along to get along. Author and management consultant Patrick Lencioni calls this “artificial harmony.” A strong organization needs a wide and diverse range of ideas to move forward. The first step is to discard the notion that conflict and disagreement are bad things. I believe that conflict and disagreement can be uplifting and beneficial – IF handled properly. For this to happen, team members must trust each other completely. This means trusting that what is said will remain confidential when required. This means trusting that no one is going to engage in personal attacks. It means trusting that backstabbing and triangulation are out of the question. It’s important to understand that establishing trust won’t happen overnight. It can take weeks or even months for full trust to develop.

Once trust has eventually been established, the leader must set the ground rules for engagement. This likely means that a protocol will be created for exchanging ideas. It likely means that all members of the team will be expected to contribute and participate. It means that debate and disagreement will be encouraged. And it means that everyone agrees to buy-in to the process.

So how does productive debate and disagreement occur? Each member of the team should present his or her arguments based on the facts. The entrepreneur should allow for a free-flowing discussion but be prepared to call foul if the discussion veers off course into the area of personal conflict. Strong-willed team members should be encouraged to make an impassioned case for their positions. All team members should listen without interruption. These discussions may be intense – that’s OK if participants do not feel as though they are being personally attacked or their ideas denigrated. The lack of intensity during this process could be a signal that “artificial harmony” exists.

When the conversation has concluded, the entrepreneur must step up and show real leadership. This means processing the various facts that have been presented and deciding accordingly. Sometimes these decisions are extremely difficult – and that’s a very good thing. It means that the debate was compelling and strong arguments were made all the way around. It’s possible that the discussion will result in the need for additional information. But eventually when all the facts are in and all the points have been made, a final decision must be made. Ceding such a decision to a “committee” for consensus is not a display of leadership. The entrepreneur must explain the rationale behind the final decision and make certain that everyone feels that what they offered was sufficiently considered. Ultimately, everyone on the team must get on board and fully support the final decision. That doesn’t mean they have to fully agree with it – but they must be totally supportive. If a team member is not supportive, considerable damage can be done to the culture and to the process for making future decisions.

Great entrepreneurial leaders know how to foster healthy debate among team members and then make the final decision. A great team does not need to function with consensus but does need to respect and support the final decision.

This blog is being written in tandem with my book, “An Entrepreneur’s Words to Live By,” available on Amazon.com in paperback and Kindle (My Book), as well as being available in all of the other major eBook formats.

The Sandwich Savoring Entrepreneur

Posted on June 18, 2023 by anentrepreneurswords

On October 30, 2002, David Letterman hosted the last appearance of Warren Zevon, an American rock singer-songwriter and musician. You may remember a couple of his most notable hits – Werewolves of London and Lawyers, Guns & Money. Zevon had appeared numerous times on Letterman’s show and the two had become fast friends. Recently, Zevon had been diagnosed with terminal lung cancer and Letterman spent an entire hour talking openly and frankly with Zevon about his plight. I watched the YouTube video of the show and was amazed at the humor and grace that Zevon displayed. One of the simplest of things he said was so profound, “You’re reminded to enjoy every sandwich.” Of course, he went on to talk about enjoying every minute of playing in his band and playing with his kids. But the notion of enjoying something so mundane as a sandwich struck a chord with me. Tragically Zevon died on September 7, 2003, at the age of 56.

We entrepreneurs are in a constant state of hyper-drive. We all know that we should stop and smell the roses. We also know that we need to maintain work-life balance. And yet we can often find it difficult to carve time out of a packed schedule to do these things . . . or so we think. Part of the problem is the fact that we are so passionate about what we do. We’re obsessed with building our business. And I know for a fact that any entrepreneur who doesn’t have this obsession will either fail or be only marginally successful. But the passion and obsession does not mean that we can’t “savor the sandwich.”

What if we treated every interaction we have with others as though it would be the last time we would see them? What if every activity – professional or personal – was treated in a similar fashion? The thought of this may seem somewhat morbid and maybe even hard to comprehend. But, what if . . . ? We all have a terminal diagnosis. We just don’t know whether it’s far into the future or right around the corner.

While this has been a difficult subject for me to get my head around, I’ve thought about it quite a bit the older I’ve become. I find that I prioritize differently. I want to make absolutely certain that the most important things on my to-do list are always finished. And at the same time, I have become more and more thankful for the little things in life. I revel in the warm sunshine and find moments of wonder gazing at a full moon. An early morning walk is no longer just exercise, but now a time for inspiration. Dinner at a favorite restaurant with my bride has become less about checking e-mail and social media, and more about the pinch-me feeling that is the result of nearly five decades together. No longer do I quickly scan through photos of my grandkids, but instead take in the twinkle in their eyes and the look of pure joy on their faces. During a meeting, I look around the room and think about how proud I am of the team we have assembled and what they are accomplishing. Of course, there are obstacles that are faced every single day – but the endorphins are going full blast with the anticipation of how we will creatively overcome them together.

Savoring the sandwich means being present in every moment of every day. It means eliminating the “taking things for granted” syndrome that plagues each one of us to some degree. I have worked hard to develop the ability to compartmentalize the challenges we face in our enterprise. In so doing, I’m able to have greater appreciation for the little things that are happening around me. I am more obsessed than ever with scaling our various business initiatives. But I’m equally obsessed with seeing all of life in color. There’s no question that both can be done at the same time. Lending a helping hand to others and expressing appreciation and gratitude to them is also part of the equation.

We can savor each sandwich as though it will be our last. And it doesn’t have to take the diagnosis of a terminal illness to unlock this ability.

The Insomniac Entrepreneur

Posted on June 11, 2023 by anentrepreneurswords

How well are you sleeping? I know many entrepreneurs who aren’t. The reasons are many. A friend of mine has been struggling with this for a while. He has started going to bed earlier each evening because he knows he is going to wake up around 3:30 or 4:00 and won’t be able to go back to sleep. So, he has resorted to getting up at that time and working for a few hours from home before heading to his office.

My friend explains that he is awakened because his mind starts churning. The frustrating thing for him is the fact that he knows he’s obsessing over small stuff – sometimes it’s infinitesimally small stuff. Most of the time the thoughts he is having are about things going on in his business that he shouldn’t even be worrying about. I certainly understand what he’s going through – I’ve been there many times myself. So, what’s the solution?

For starters, my friend knows he needs to delegate. There are others in his organization who should be handling the issues that are keeping him awake. Thus, the first step in fixing his slumber problem is to make sure that he has people on his team who are responsible for handling the nitty-gritty items so that he can focus at working on his business rather than in it.

The next step in my friend’s process is physical activity. He is used to working out but there are days where he blows it off. Physical exercise produces endorphins which help reduce stress and generate positive feelings. A brisk walk or run along with lifting weights for 30 minutes or more each day will do the trick. If I miss a day due to travel, I find myself craving my workout regimen. Generally, I find that physical activity first thing in the morning gets my day started off right. My friend has re-committed to doing the same.

In addition to daily exercise, it’s critical that we spend time becoming centered through meditation. This practice enables us to clear our minds of the clutter that tends to accumulate. My friend has attested to the benefits he enjoys when he meditates for 15 minutes each day. He finds that meditation lowers his blood pressure and pulse rate. He feels calmer as his anxiety melts away.

Journaling is another technique that has been helpful for my friend. He is working to become more disciplined at recording the various aspects of his day in a journal. Notes are made about the high points and the low points – he can then look for patterns that shed light on what might be working in his subconscious to keep him from sleeping.

Each of us has much for which to be grateful. My friend acknowledges this and is working on starting and ending each day in gratitude. I would like to take this a step further. Before making any phone call or entering a meeting, I try to hold a thought of gratitude in my mind. It may just be an image of one of my daughters, my wife, or my grandchildren. But whatever the thought or image, it sets the tone for my encounters with others, and it keeps a smile on my face throughout the day.

I gave my friend another piece of advice that works consistently for me. One way I avoid becoming too wrapped up in daily frustrations is to “get out of myself.” What does this mean? Very simply, I find that when I am doing something for someone else, I forget about my own troubles. There are so many ways to do this – large and small. Turning the focus away from ourselves and onto others can be a powerful sleeping pill. We go to sleep with the satisfaction that we helped make a difference in someone else’s life.

My friend is amazing at creating trust and building relationships with others. His whole face shone as he professed that the high point of his day is when he can make a sales presentation or interact with a prospective customer. I told him that he ought to program his schedule so that he can do this at least once a day. We should all make sure that we are doing what we love and enjoy every single day.

Entrepreneurial insomnia can be cured by a cocktail of physical activity, meditation, maintaining a journal, living in gratitude, getting out of ourselves and dose of doing something we love each day. I guarantee that if you follow this recipe you’ll sleep like a baby. Sweet dreams.

The Trustworthy Entrepreneur

Posted on June 4, 2023 by anentrepreneurswords

Let’s give credit where credit is due. I listened to a podcast by Reid Hoffman, co-founder of LinkedIn and an early board member at PayPal. Hoffman made a profound statement that goes like this. “Trust is consistency over time.” As entrepreneurs one of our biggest hurdles is creating trust – trust with our team, our investors, our bankers, our customers, and our prospective customers. Without trust, we will flounder around and never gain traction. And trust is a very fragile thing. It takes a while to build trust, but it can be gone in an instant.

Consistency. We all know what it means. We also know how hard it is to achieve . . . consistently (pun intended). We trust McDonalds because every meal in every restaurant around the world maintains the same standard of quality. Forget whether we like the food – we know exactly what to expect. We trust products from Johnson & Johnson, General Mills, Netflix, Adidas, and Dove because we know exactly what to expect. Our enterprise struggles when our standard of quality is inconsistent, which in turn degrades the trust our customers have in our product or service.

I’d like to take Reid Hoffman’s mantra one step further. Commitment + Accountability leads to Consistency. Commitment is where every member of our team agrees to perform at a level that is necessary to always deliver our product or service at the highest quality possible. It’s critical that we clearly define what this level of quality means. It must be broken down in exquisite detail. Training must be directed to ensuring that each team member fully understands the details and how to execute it. And then the team must practice, practice and practice some more until delivery of the product or service is standardized. The bottom line – we can’t commit to something if we don’t understand it or haven’t been shown how to do it.

Next comes the Accountability part of the equation, and here it gets trickier. Once every member of the team has agreed to deliver the expected level of quality for a product or service, how do we make sure that each person lives up to his end of the bargain? Part of our responsibility as an entrepreneurial leader is to develop some quality control systems and processes. This serves as a backstop for the customer to make certain that something substandard doesn’t leak out into the marketplace. Should we spend time and money to create this redundancy? Maybe not, but if we really care about the customer, we have no choice but to do so. This also becomes a method of accountability. We’re able to spot deficiencies before it’s too late, and we can identify the weak links in our system. This allows us to get to the root of the problem. Is it an issue of training? Is it a misunderstanding? Does someone not have the proper tools or adequate resources? Is it the fact that someone on the team simply doesn’t care about what they are doing? We can take steps to correct all these obstacles which will help to further tighten our commitment.

Our Commitment to deliver a standard level quality of product or service, and the accompanying Accountability gives us a fighting chance to reach the holy grail of Consistency. And it’s this consistency that will build Trust with everyone in our orbit. Team members learn to trust each other. Customers trust our product or service. Our investors and bankers trust us because we are doing what we say we are going to do.

We let our consistency do the talking for us. We’ve all seen marketing that includes phrases like, “most trusted,” “your honest car dealer,” “honest and trustworthy,” and on and on. I’ve always been wary of any business that needs to beat its chest about how honest and trustworthy it is. It somehow feels like they “protesteth” a bit too much. Perhaps they think they need to advertise this way because they don’t deliver consistency with their products and services.

Trust truly is consistency over time. And consistency is the product of commitment and accountability.

The “Footprints in the Sand” Entrepreneur

Posted on May 28, 2023 by anentrepreneurswords

My mother used to cite an old saying, “you catch more flies with honey than with vinegar.” We entrepreneurs should heed Mom’s advice. One of the most challenging aspects of building a business is interacting with our team members. There are people extremely committed and dedicated. Others are sleepwalking through the day for the sole purpose of collecting a paycheck. And there are many more who are somewhere in between.

As frustrating as it may be at times, I’ve come to realize that the “honey” approach is the most productive. Helping build people up is much more gratifying and yields far better results than tearing them down. Let’s focus for just a moment on the notion of “tearing them down.” It’s obvious that a boss who yells, screams, and belittles his employees is “tearing them down.” But there are also other behaviors that fall into this category even though they are less apparent. For example, triangulating about another person can be just as destructive as making derogatory remarks to their face. Triangulation in this context means talking with someone in a negative manner about another person. This does nothing to advance the cause and can likely get back to the person who is the subject of the conversation. Another example is an act of omission. This is where we know someone could perform better if we offered our assistance, but we decline to do so. Finally, the entrepreneur who is constantly critical about everything someone does is certainly not building them up.

The central premise for how we go about building others up is quite simple. We think about how we would want to be treated and then do so for the other person. If we keep this foundational element front and center, we will be well on our way to being a positive force in the development of our team. Often this will require keeping our emotions in check. When things go off the rails do, we automatically look for someone to blame? Or do we take a deep breath and look for the opportunity to coach? An added benefit is something else I’ve discovered. When members of the team don’t have to live in fear of making a mistake, they are much more likely to own it when they make one and much more inclined to share bad news in a timely and truthful manner.

Somewhere I read that we should offer five compliments for every one criticism. I’m not sure of the scientific basis for this ratio, but the intent makes sense. People always value feedback – especially when it’s positive. My middle school grandson is a case in point. All children at this stage of life tend to be insecure. I spend a great deal of time praising him for his accomplishments and encouraging him when he fails. Rather than be critical of his shortcomings I ask him how he might do something differently the next time. I make sure he knows that I believe in him and know that he can accomplish whatever he sets out to do. I’ve watched as he’s become more and more confident as he gets older.

The concept is no different with our adult team members. The more positive approach we take, the more likely we are to realize the right kind of results. This is particularly true with Millennial team members. We’ve found that Millennials place a high value on coaching and mentoring. This is a clear signal that the command-and-control managerial style of the past does not work for them. They are looking for a collaborative relationship with their teammates as well as their managers. And what a terrific opportunity this is for us to learn how to work on our “build them up” skills.

“Building them up,” means asking permission to offer constructive suggestions. It means making recommendations rather than issuing orders. It means explaining the bigger picture when assigning a project and it means making certain that the team member understands what value his or her participation brings to the overall effort. Accusations are out. Clear and direct communications are in. Brutal honesty is out, and warm candor is in. Celebrating success and constantly expressing gratitude are definitely in.

When we look for ways to build others up our lives are enriched and our enterprises will thrive. This is perhaps the greatest gift we can give to others and will leave permanent footprints in the sand that represent the time we spend walking this planet.

The Joyful Entrepreneur

Posted on May 21, 2023 by anentrepreneurswords

When you think about entrepreneurs what comes to mind? I’m betting that it’s something different for just about everyone. Some will visualize rugged individuals with a pioneering spirit while others will see highly driven and extremely creative people. To how many of us did the word “joy” come to mind?

Entrepreneurship isn’t all about 100-hour weeks and one sacrifice after another. It doesn’t have to only be about struggling to find the right value proposition or meeting the next payroll. Entrepreneurship can also be a truly joyful experience. After all the “grind it out” moments we endure, it’s good to remind ourselves of the fact that there is much to be positive, optimistic, and grateful about in our entrepreneurial existence.

Our joy is derived not necessarily from the financial rewards we eventually realize. After all, the dollars are simply a measure for keeping score. No, the joy comes from our leadership and coaching that enables younger or newer colleagues to blossom into confident and productive contributors – both professionally and personally. The joy comes from our ability to stop for a moment in the midst of chaos; assess a situation; identify a problem and then solve it. Great joy comes from creating a product or service for which the marketplace responds enthusiastically and perhaps a difference is made in the lives of many.

Joy is always there but sometimes (maybe often) we forget to look for it. We become so wrapped up in strategy and tactics that we miss that bright shiny apple that is there for the picking. Why does this happen? Why can we be so obsessively serious at times? Perhaps we’ve bought into the meme that entrepreneurship is going to be a difficult marathon. We’ve heard that we need thick skin and a ton of resilience to have any hope of succeeding. And thus, we become conditioned to slugging it out and expecting the journey to be tough. Of course, there’s some element of truth to this, but if we intentionally also look for the joy in what we do, guess what? We’ll find it!!

We can re-program ourselves to seek and find true joy every single day. It doesn’t take much effort to allow moments of jubilation and glee to permeate our being. That spark of imagination can also transform into an explosion of joy when we allow for it. Winning the competition for a new client can be a reason for feelings of exuberance – if we give permission for such feelings to come forth. Those smashingly positive reviews on social media can be realized as a triumphant moment when we become immersed in their afterglow. There’s a common thread to all of this. We must be active participants in pulling the lever that opens the gate whereby joy is invited into our lives. It is, after all, our choice.

I know many entrepreneurs who lead joyless lives. I look at their businesses and see all sorts of potential for joyful moments. Yet, these entrepreneurs are so focused on their KPIs or squeezing out one more nickel of efficiency that they are oblivious to how much a celebration of joy could mean to themselves and to their entire organizations. Joy is a mindset, and it is critical to the culture we want to create.

Here’s a simple exercise. Get up early some morning and find a quiet place where you can watch the sun rise. Feel the warmth on your face. Watch the changing color of the sky in all its exquisite glory. Do you get a tingle up your spine as a wave of splendor washes over you? If not, were you a real participant at this moment? Or were other thoughts creeping into your consciousness? Perhaps you remembered something you absolutely must do today. Or a nagging worry that caused some tossing and turning during the night emerges once again from its hiding place. I love watching the sun peek over the horizon and I never fail to enjoy an endorphin rush while experiencing this spectacle. Finding joy throughout each day in everything we do is an identical process.

Happy and well-adjusted entrepreneurs realize that there are massive gold nuggets of joy just below the surface of their daily lives. They also understand that they can walk over these gold nuggets without even knowing they are there. Or they can choose to find them with very little effort. I hope that you decide to begin finding your gold nuggets of unlimited joy.

The Sweaty Entrepreneur

Posted on May 14, 2023 by anentrepreneurswords

We entrepreneurs sweat a lot. Our perspiration is the result of a lot of heavy lifting. It’s the byproduct of many a nervous moment whether it be scrambling to make a payroll or waiting to find out if we won a major contract. We’ve all heard the phrase – “don’t sweat the small stuff.” But what exactly does this mean? Someone needs to write a handbook for entrepreneurs on what we should sweat about! So here goes.

Don’t sweat what type of new office furniture to buy. Do sweat whether salespeople are spending too much time sitting on the new office furniture instead of meeting face-to-face with customers. Don’t sweat if the receptionist is wearing a sundress that is an inch too short. Do sweat how the receptionist is greeting customers in person and on the phone. Don’t sweat whether the expense report format is just right. Do sweat whether it’s clear to the team what expenses are eligible for the expense report.

Don’t sweat the design of the uniforms for the company softball team. Do sweat a bad Google customer review. Don’t sweat that someone parked over the line in the parking lot. Do sweat the cleanliness of the public restrooms in your place of business. Don’t sweat the fact that a team member seemed snippy to you this morning. Do sweat whether you made eye contact with and cheerfully greeted every team member you saw this morning. Don’t sweat the proposal binder that started to come apart in your client meeting. Do sweat the manner you differentiated your product or service in that proposal. Don’t sweat the naming conventions for your electronic files. Do sweat the critical documentation that needs to be in those files.

Don’t sweat those e-mails from colleagues that ramble on forever. Do sweat the content of the e-mails and what might be discoverable in some future litigation. Don’t sweat how much it costs for lunch with a customer. Do sweat how much that lunch helped to improve your relationship with the customer. Don’t sweat how you looked in a candid photo at the company picnic that was posted on your company’s Facebook page. Do sweat whether you made sure that every member of your team felt appreciated and valued at the company picnic. Don’t sweat it that you could only afford $25 gift cards for your team at Christmas. Do sweat whether your team members see you as a genuine and authentic leader.

Don’t sweat not taking credit for the successful completion of a project you led. Do sweat sharing the credit with members of your team that ensured the success of that project. Don’t sweat being a little late for the weekly game of pickle ball with friends. Do sweat being a few minutes early for a client presentation. Don’t sweat the fact that the restaurant mixed up your dinner order. Do sweat the note of condolence to be written to a team member who just lost a loved one. Don’t sweat that your name wasn’t mentioned in a newspaper article about your company. Do sweat whether your company will be mentioned in a newspaper investigative report for mishandling a customer complaint.

Don’t sweat the details of the co-pay on your company’s new health insurance plan. Do sweat the details of your company’s ten-year vision. Don’t sweat the wording of your personnel handbook’s section on the dos and don’ts of copy machine usage. Do sweat the wording of the contract you are about to sign for a major equipment purchase. Don’t sweat trying to look like a hipster in your new clothes. Do sweat looking to your team like a confident and competent leader. Don’t sweat bailing out on the umpteenth all-hands conference call to discuss (ad nauseum) the final changes to the company training manual. Do sweat making it to your daughter’s school musical in which she is performing.

Yes, there are plenty of things to sweat about and plenty of things to not. The trick is figuring out what’s important and what is not. The best measure is to focus on what is best for your customers and your team members. Much of the rest may be superfluous.

Walt Disney and Entrepreneurship

Posted on May 7, 2023 by anentrepreneurswords

I recently re-read a terrific biography by Bob Thomas called Walt Disney: An American Original. Thomas was a reporter and biographer who authored multiple biographies focusing on Hollywood celebrities. The Disney story is fascinating and is packed with incredible entrepreneurial anecdotes. As a kid in the 1950s and 1960s, I watched Walt Disney Presents and Walt Disney’s Wonderful World of Color on ABC and NBC. I remember attending the Disney movie Babes in Toyland in early 1962 at the local theater. And then of course there was Mary Poppins starring Julie Andrews and Dick Van Dyke in 1964. The pièce de résistance was a visit to Disneyland in Anaheim, California, with my family. Of course, as a boy I had no idea what entrepreneurship was all about.

Roll the tape forward several decades and I find myself in awe of this amazing man. He epitomizes so many positive traits of a successful entrepreneur. For starters, he was one of the most optimistic individuals I’ve ever studied. Walt Disney was born in 1901 and began his career at age 18, and in the 1920s moved to California and launched Disney Studios with his older brother, Roy. The early days were lean – sometimes very lean. There were many weeks when the Disneys were scrounging for enough money to make the payroll. Roy took this very seriously and fretted considerably over their plight. But Walt was the eternal optimist. He would smile and say he never worried about money. He believed they would always figure out a way to survive. And he was right! Somehow the studio inevitably pulled a rabbit out of a hat and came up with the cash. Without Walt’s optimism and positive mindset, there would be no Disney legend that we know today.

Walt understood grit and perseverance better than anyone else. The Disney organization was just starting to come into its own when the Great Depression came crashing down upon the country. And yet Walt continued fine tuning his craft and creating cartoons that were well received by theater audiences everywhere. His optimism fueled this perseverance and every time he was knocked down, he was able to pick himself up, dust himself off and go back at it. This resilience combined with perseverance and a positive attitude was the key to surviving the dark days of the 1930s.

Creativity was another Disney hallmark. Walt got the idea to create a feature-length animated movie and introduced the world to Snow White and the Seven Dwarfs in 1937. No one in the film industry had ever produced a feature-length animated movie and everyone doubted that such a production could succeed. Walt Disney proved the skeptics wrong and followed with additional masterpieces such as Pinnochio (1940), Fantasia (1940), Dumbo (1941) and Bambi (1942). When World War II took away many of his talented animators, he made movies under a contract with the federal government. While not nearly as profitable, the Disney organization was able to endure the war and remain in business. Walt’s creativity and ability to adapt to his circumstances were more entrepreneurial characteristics that led to his success.

He was a true visionary in every sense of the word. After succeeding with motion pictures, Walt foresaw the opportunity to create an amusement park that embodied the magic he had been delivering through his animated films. I can still remember that trip to Disneyland when I was five or six years old. I was overwhelmed by such an amazing experience. After Disneyland came his ideas for Disney World and Epcot in central Florida. Unfortunately, Walt Disney died from lung cancer in 1966 at the age of 65. The tragedy of this was the fact that he never witnessed the finished product of the Florida projects.

Walt was obsessed with detail and would often snoop after hours and look at the animator boards to see what his team was producing. Often the animators would arrive the next morning to find notes from Walt suggesting changes that would improve their work – and he was usually right about what he wanted. He demanded the highest level of quality for everything that bore the Disney brand. This was one of the major differentiators that enabled the Disney organization to consistently outpace the competition.

We entrepreneurs would be well-served to use Walt Disney as a role model. Wrapped into a single human being are the entrepreneurial traits of optimism and positivity; grit, perseverance, and resilience; adaptability; creativity; vision; attention to detail and demand for quality. The impact he has had on our culture is indelible. The impact he has had in blazing a trail for entrepreneurs is profound.

The Scalable Entrepreneur

Posted on April 30, 2023 by anentrepreneurswords

Many entrepreneurs have big dreams . . . really big dreams. We start a company; nurture it; live with it through thick and thin, and then someday it turns into a major enterprise. Perhaps we’re selling a product or service across the nation. Maybe we have hundreds or thousands of employees. Possibly our top line revenue and bottom-line profits extend seven or eight digits (or more) to the left of the decimal point. At this point we’re thinking that the dream has come true. But how do we get there from here?

Some entrepreneurs believe that they can achieve scale if only they had sufficient capital. I believe there’s more to it. There’s no question that capital is an ingredient to achieving scale. But I don’t think capital comes first. What comes first you ask? The customer. Here’s my theory. We scale to meet customer demand. We don’t scale to meet capital demand. As we grow our business, we’re always looking for ways to design systems and processes that are scalable – that’s a smart approach. Maybe we even hire team members who we believe can handle scaling when the time comes. In other words, we take preparatory steps toward scale. But we don’t pull the trigger and start moving to scale just yet.

Max started a premium t-shirt company three years ago. His t-shirts are unique in terms of design, material, construction, and incredible artwork that feature the work of an up-and-coming artist. Sales have been steadily growing and the venture is now turning a small profit. Max has a wealthy uncle to whom he’s pitched the idea of providing capital that would allow for significant expansion. Uncle Frank has agreed to lend Max $5 million which would be used for a larger plant, equipment, and raw materials. With this capacity, the company could produce five times the number of t-shirts as it can presently. In effect, Max has taken the “build it and they will come” approach to scaling his business. He is being capital-driven rather than customer- driven. There’s nothing wrong with what Max is doing, however it is inherently riskier than expanding to meet customer demand.

Here’s how the story might be told differently from a customer-driven standpoint. Max has customers beating down his doors to buy his product. He runs three-shifts 24/7 at his small manufacturing plant and has a six-month backlog. There’s just no way he can wring any more production out of the current facility. He has heard from eight distributors that they would double their already sizable orders if he could increase his production. Max finally decides to scale his business based upon the exponential increase in customer demand he is experiencing.

Now you might be thinking that this is all pretty obvious. But in practice we see entrepreneurs scaling their companies all the time because they have access to capital – customer demand is secondary. There’s often the belief that they need to get big fast to beat the competition and succeed. There’s no question that bigger is better under certain circumstances. The unit economics may be more favorable at scale, and marketing, general and administrative costs may be more efficient. But what about the customer? Is the demand sufficient to meet the increase in supply? Or will the corporate balance sheet reflect ever growing inventory levels?

I understand the entrepreneur’s desire to grow and scale. We’re doing just that with our companies. However, the apartment-related businesses we operate are responding to an increasing demand for the apartment lifestyle due to some powerful demographics that are at work in our industry. Capital is abundant, but we’ve been driven by customer demand first and foremost. If customers want our product, we will use the capital to scale our portfolio. We’ve seen other firms in our space that are awash with capital and are building apartments to soak up that capital. We’d like to think that our approach is less risky because we understand customer demand and are meeting it.

Scaling an entrepreneurial venture is exciting and can be very rewarding. Doing so by responding to customer demand is undoubtedly less risky than growing a business primarily because of accessible capital.

The Wall-Building Entrepreneur

Posted on April 23, 2023 by anentrepreneurswords

I’m shaking my head right now. Call it confusion, a lack of understanding or maybe even bewilderment. I’m really puzzled about something that I’ve been observing with more frequency. I’ve noticed several entrepreneurs building walls. Not necessarily in the physical sense but metaphorically. And the walls that are being built are designed to keep customers OUT! Huh? Why would any entrepreneur want to build a wall that keeps a customer out? You got it – that’s what has me scratching my head.

Let’s start with a sign I saw on the door of a shop in a resort town in northern California. The sign requested that customers NOT bring their dogs into the store because the store owner had dogs of her own inside that were “nervous” around other dogs. I’m truly not making this up. It’s become fairly common in many communities across the country to see people taking their dogs into stores, restaurants and other places of business. And it’s become a generally accepted practice for such businesses to welcome dogs. Rather than leave her dogs at home, this store owner basically told all customers with dogs to stay out of her store. I wonder how many sales she’s lost by building such an unfriendly wall.

Next, let’s talk about credit cards. I know American Express charges fees on credit card transactions that are much higher than Visa, Mastercard and some of the other cards used by consumers. What puzzles me is the fact that some businesses won’t take the American Express card. Costco is the worst large-scale offender. In 2017 the company dumped American Express in favor of Visa – not Mastercard or any other card. In this case Costco made the move to enhance its profitability and not to benefit the customer. I’ve spoken to several entrepreneurs who offer the explanation that the fees are just too high and that’s why they won’t accept AMEX. What they fail to understand is that they are also building a wall to keep customers out when they make decisions like this that ignore customer convenience.

It’s Friday night and my wife and I are dining at a restaurant that we really enjoy. Our mouths have been watering all day in anticipation of the Panko-crusted calamari strips on the appetizer menu. But wait – we are informed that the restaurant is “sold out” of the calamari. On a Friday night! How does this happen? I’ve ranted before about restaurants that run out of a particular menu item and I’m going to do it again. Except this time, I’ll expand the idea to encompass other products as well. In this day and age of technology, businesses that don’t effectively manage their inventory are really missing the boat. I realize in non-restaurant settings, it may be impossible to carry an inventory so complete that every SKU is always in stock. But care must be taken not to advertise specials on items that are sold out; and floor displays should be pulled when the items are out of stock. I went into a major national pharmacy every other day for a week looking for a particular item that was missing from the shelf. More walls being built . . . my solution – order it from Amazon.

Everyone will be able to identify with this next “wall” and sometimes it can be so huge that there’s no getting over, under or around it. You walk into a public restroom in a store or restaurant and it’s gross beyond belief. There’s an unidentifiable crusty substance in the corners where the wall meets the floor. The trash bin is overflowing; pipes are corroding; soap dispensers are empty; toilets and/or urinals are disgusting; only one dispenser has paper towels, and the list goes on. When we start looking around at the public space outside the restroom, we notice that it’s far from sparkling clean. This “wall” has been built so high that we can’t even see the top of it (and we probably wouldn’t want to touch it even if we could see it)!

I’m sure you have your own examples of Wall-Building Entrepreneurs. Hopefully this will serve as a wake-up call to all entrepreneurs to take a hard look at every aspect of our operations and identify any “walls” we may have erected that keep customers out. Then in the immortal words of Ronald Reagan on June 12, 1987, in a speech given at the Berlin Wall, “Mr. Gorbachev, tear down this wall!”

An Entrepreneur's Words to Live By

Lifechanging Ideas for Entrepreneurs

Category Archives: Entrepreneurship